Here is a list of some of the upcoming/rumored cameras and lenses:
- Hasselblad X2DII camera
- Ricoh GR IV + Ricoh GR Mono cameras
- Pentax K-3 III replacement
- Fujifilm GFX 100RF camera + half-frame digital compact camera.
- Viltrox 135 f/1.8 lens for Nikon Z
- Panasonic fixed-lens camera
- 7Artisans 35mm f/1.4 XF + 50mm f/1.8 L lenses
- Thypoch 21mm f/1.4 lens
- New Yongnuo lens
- Yashica City 300 camera
- OM SYSTEM PEN camera
- Canon RV compact mirrorless camera
- Sirui Aurora 85mm f/1.4 lens for L-mount
- Three new Schneider Kreuznach × LK Samyang lenses
- Five new Petzval lenses
- Canon retro camera
- Nikon Z9II, Nikon Z5II, Nikon Z video camera
