Here is the recap of a recent Fujifilm interview with Dpreview:
- Fujifilm X100VI preorders were so large that some people have been waiting for a year to receive a camera.
- The X100VI has been shipping continuously throughout the year
- Fujifilm was caught off guard by the X100VI because preorders were 3-4x the volume of previous X100 cameras so they sold in one year what would typically take 3-4 years to sell
- Ramping the X100VI was more difficult than other cameras because premium products are harder to mass-produce
- The Sharp edges of the X100VI are made of aluminum which is stamped and milled before color details are added.
- Fujifilm is continuing to do the best it can to produce more cameras and they are not constraining supply artificially
- Fujifilm AF has always been a topic of discussion, but the recent issues have been addressed and Fujifilm plans to continue improving AF performance
- Fujifilm’s AF has had to address new concerns in recent years as Fujifilm has launched telephoto lenses for birding and more
- Sports and action photography aren’t Fujifilm’s strength, but they are working to get better
- Fujifilm still plans to launch a successor to the X-Pro3 but hasn’t picked a date yet
- Fujifilm will also continue the X-E line but it might return to its enthusiast photographer roots since the X-T line has grown
- There is no such thing as a perfect camera so Fujifilm continuously works on all its cameras
- One of the managers joked that everyone would be surprised if the next X-E camera wasn’t rangefinder-styled
- Some people really liked the X-E4, but some did not, Fujifilm does its best to satisfy the majority of photographers
- The next X-E camera will be for photographers who love rangefinder-style cameras but don’t have a specific subject in mind
- The next X-E will be more snapshot-focused with an emphasis on style and design
- Fujifilm fans shouldn’t be worried about the company’s efforts to expand appeal because it makes Fujifilm’s cameras more focused
- The X-H being more hybrid focused allowed the X-T5 to only have a tilting screen instead of a flip-out screen which some didn’t like
- Fujifilm believes it can have more distinction between its still and hybrid cameras
- Fujifilm just needs to be mindful of its audience to provide the right fit
Via FujiAddict
