Monthly Archives: July 2025

More GoPro MAX 2 camera leaks

By PR admin | Published: July 31, 2025

The day DJI announced their Osmo 360 camera, we got more leaks of the upcoming GoPro MAX 2 camera:

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Sigma promises not to increase prices in the US after the latest tariffs

By PR admin | Published: July 31, 2025

In an internal email, Sigma US promises not to further increase prices in the US after the latest tariffs on imported goods from Japan (and other countries):

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DJI Osmo 360 camera officially announced

By PR admin | Published: July 31, 2025

The previously leaked and rumored DJI Osmo 360 camera is now officially announced (Insta360 announced its first drone, and two days later, DJI announced its first 360 camera): Order: B&H Photo | Foto Erhardt | Wex Photo Additional information Key features:

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Sigma is rumored to announce at least two new lenses on August 19th

By PR admin | Published: July 30, 2025

   Sigma is rumored to have a new product announcement on or around August 19th. Two of the upcoming lenses already already leaked online (see pictures above):

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7artisans 14mm f/2.8 & 75mm f/1.4 lenses officially announced (E/R/Z/L)

By PR admin | Published: July 30, 2025

The previously reported 7artisans 14mm f/2.8 & 75mm f/1.4 full-frame manual focus lenses for E/R/Z/L mount are now officially announced: 7artisans 14mm f/2.8 Full-Frame Wide Angle Lens 7artisans 75mm f/1.4 Full-Frame Lens

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$239 Viltrox AF 15mm f/1.7 APS-C lens announced (X/E/Z)

By PR admin | Published: July 30, 2025

The previously reported Viltrox AF 15mm f/1.7 APS-C lens for X/E/Z mount is now officially announed with a price tag of $239: US: B&H Photo | Amazon International: Pergear | Viltrox store Additional informtion:

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What else is new?

By PR admin | Published: July 30, 2025

Here is what else is new:

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Second Fujifilm price increase coming to the US on August 1st

By PR admin | Published: July 29, 2025

I first reported on the Fujifilm US price increase as a result of Trump’s tariffs back in April: Coming next: Fujifilm price increase in the US A week ago, the Trump administration reached a new “deal” that included a 15% tariff on all products coming from Japan: Expect more price increases on photo gear: the […]

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