BCN published the best-selling brands in each photo category for the first half of 2025

By PR admin | Published: July 18, 2025



BCN published the best-selling brand in each photo category for the first half of 2025 in Japan

  • Fixed lens digital cameras: Kodak with 21.7%
  • DSLR cameras: Canon with 46.8%
  • Mirrorless camera: Sony with 30.4%
  • Action cameras: DJI with 35.3%
  • Interchangeable lenses: Tamron with 21.8%

BCN Ranking collects real sales data from approximately 40% of Japanese retailers - this is not a worldwide market share or sales report. Previous BCN reports from Japan can be found here.

The best-selling cameras in Japan for June

Compact fixed-lens cameras are becoming more popular, while interchangeable-lens cameras are starting to lose their popularity

Source: BCN via dclife

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