In addition to Canon, Olympus, and Panasonic, Sony also introduced big price drops on their cameras and lenses (through October 18) - see the details at Adorama and B&H. A few examples:
- $1000 off the Sony α9
- $500 off the Sony α7R IV
- $500 off the Sony α7R III
- $500 off the Sony α7R II
- $100 off the Sony ZV-1
- $300 off the Sony 24-105 f/4 G
- $200 off the Sony 16-35mm f/2.8 G Master
- $200 off the Sony 24-70mm f/2.8 G Master
- $200 off the Sony 70-200mm f/2.8 G Master
- $50 off the Sony 20mm f/1.8 G
- $200 off the Vario-Tessar T* FE 16-35mm f/4 ZA
- $200 off the Vario-Tessar T* FE 24-70mm f/4 ZA
- $100 off the Sonnar T* FE 55mm f/1.8 ZA
- $50 off the Sony 85mm f/1.8
- $50 off the Sony 35mm f/1.8
- $50 off the Sony 50mm f/1.8