Canon's Q2 financial results are out - here is the recap:
As for Imaging, by expanding sales of new mirrorless cameras and also maintaining growth of network cameras by capturing expanding demand, sales and profit have increased and profitability remains at a high level.
As for cameras, we expect the market to grow slightly to 5.85 million units in 2023, as user demand is stimulated by new mirrorless cameras launched by each company.
Since last year, we have launched 6 mirrorless cameras, from entry class to advanced amateur models, in an effort to strengthen our EOS R series lineup. In the second quarter, sales of these new products were strong, and sales of RF lenses along with camera units increased, resulting in double-digital sales growth.
For the full year as well, we will aim for double-digit sales growth and unit sales of 2.9 million units, which exceeds that of last year. In order to broaden the scope of camera users, following the EOS R50 in March, our first entry-class model of our EOS R series, we released the EOS R100 in June. This product is the smallest and lightest in the series, and it is a model that users can easily enjoy full-fledged image capturing, which will encourage people to step up from smartphones.
In June, we launched the PowerShot V10, a camera specifically designed for vlogging to capture growing demand. We will continue to offer new cameras while differentiating ourselves from smartphones, featuring 4K 30 frames per second longduration video capturing and natural selfies at close range with a wide-angle lens (souce: Canon)
