The latest data from BCN Retail: December camera sales were up 123.7%, list of best-selling models

The latest data from BCN Retail is out:

After losing a lot of sales during the COVID-19 pandemic, the camera market is recovering in the post-COVID era. December sales volume was 123.7% higher than the previous year, showing a booming performance. Unlike PCs and TVs, cameras generally increased year-on-year until around last summer. There were times in the early fall when sales fell significantly below the previous year's level, but they regained momentum in November and December and significantly exceeded last year's level. Compact cameras with built-in lenses showed particular growth. December sales volume was 123.7% higher than the previous year. Meanwhile, sales volume of interchangeable lens cameras, whose momentum has slowed due to rising unit prices, continued to fall below the previous year's level since August, but in December it rose to 101.0%, slightly higher than the previous year.

Canon

Canon led the camera market overall in December with a 25.5% unit sales share. Sales volume increased significantly to 151.4% compared to the previous year.

Fujifilm

Fujifilm, in second place with a market share of 18.6%, maintained its good performance with a 107.3% increase compared to the previous year.

Kenko Tokina

Kenko Tokina, which rose to third place for the first time with a market share of 11.8%, also put up a strong performance with a 256.8% increase compared to the previous year.

Kodak

However, Kodak, which had a market share of 10.4%, was affected and ended up below double digits at 89.7%. Sony, which remained in fifth place with a market share of 9.7%, also fell below the previous year at 92.4%. (bcnretail)

BCN Ranking collects real sales data from approximately 40% of the Japanese retailers - this is not a worldwide market share/sales report. Previous BCN reports from Japan can be found here.

Here are the best-selling cameras for December in Japan, according to BCN Retail:

1. Canon EOS R10 RF-S18-150 IS STM Lens Kit
2. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit (Black)
3. Canon EOS R50 Double Zoom Kit (Black)
4. Fujifilm X-M5 XC15-45mm Lens Kit (Silver)
5. Sony VLOGCAM ZV-E10 Power Zoom Lens Kit (Black)
6. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit (Black)
7. Canon EOS R50 Double Zoom Kit (White)
8. Sony VLOGCAM ZV-E10 Double Zoom Lens Kit (Black)
9. Nikon Z50 II Double Zoom Kit
10. Sony Alpha 6400 Double Zoom Lens Kit (Black)
11. Fujifilm X-M5 XC15-45mm Lens Kit (Black)
12. Panasonic LUMIX G100D W Kit
13. Nikon Z fc 16-50 VR Lens Kit (Silver)
14. Sony Alpha 6700 High Zoom Lens Kit
15. Canon EOS R50 RF-S18-45 IS STM Lens Kit Black
16. Canon EOS Kiss X10 EF-S18-55 IS STM Lens Kit Black
17. Canon EOS R50 RF-S18-45 IS STM Lens Kit White
18. OLYMPUS OM-D E-M10 Mark IV EZ Double Zoom Kit
19. Sony VLOGCAM ZV-E10 II Power Zoom Lens Kit White
20. Canon EOS Kiss X10 Double Zoom Kit Black
21. OLYMPUS PEN E-P7 EZ Double Zoom Kit Silver
22. Canon EOS R100 Double Zoom Kit
23. Nikon Z 30 Double Zoom Kit
24. Sony A6700 body
25. Lumix G100D kit
26. Nikon Z50II
27. Canon EOS RP/RF24-105 IS STM Lens Kit
28. Sony A7cII body
29. Sony VLOGCAM ZV-E10 II Double Zoom Lens Kit White
30. Nikon Z fc 16-50mm kit
31. Sony A6400 double zoom lens kit
32. White Sony ZV-E10 with powerzoom lens
33. Nikon Z30 16-50mm kit
34. Sony A7cII with zoom lens kit
35. Sony A7cII with zoom lens kit SILVER
36. Fujifilm X-T50 silver
37. Nikon Z 50 Double Zoom Kit
38. Canon EOS R6 Mark II Body
39. Canon EOS R10 18-145 Lens Kit
40. Nikon D7500
41. White Sony ZV-E10 with double lens kit
42. OM-5 with kit lens
43. OM-5 with kit lens Silver
44. Nikon Z f with 40mm lens
45. OLYMPUS OM-D E-M10 Mark IV EZ Double Zoom Kit Silver
46. Canon X90 with kit lens
47. Canon EOS R5II Body
48. Sony A7IV with kit lens
49. Nikon Z fc with 28mm lens
50. Olympus E-P7 with kit lens