GoPro is up for sale again

By PR admin | Published: May 19, 2026


The rumors about GoPro being up for sale are not new and have been going around at least since 2018:

The Chinese company Xiaomi is considering to purchase GoPro

GoPro is again exploring a potential sale (or merger). On May 11, 2026, GoPro announced that its Board of Directors has authorized a formal review of strategic alternatives, including a possible sale of the company or a merger, to maximize shareholder value, following multiple unsolicited inquiries:

“The Board expects to evaluate a range of strategic alternatives that could include a sale of the company or merger.”

The company has engaged a financial advisor and stated that no decisions have been made and no timetable exists. The move follows years of declining revenue, widening losses, layoffs, and competition from DJI and Insta360.

Source: GoPro’s official press release.

The new GoPro Mission 1 cameras are now available for pre-order

Related posts:

  1. New GoPro Mission 1 Pro camera unveiled with 50MP 1″ sensor and a model with MFT mount
  2. New GoPro teasers for their upcoming camera with GP3 custom imaging processor
  3. GoPro to announce two new cameras next week: MAX 2 & Lit HERO
  4. Insta360 responds to GoPro’s patent infringement allegations
  5. More GoPro MAX 2 camera leaks

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