This is an interesting rumor from - RED could enter the still photography camera market:
"This led me to asking some questions of the RED staff about their photo booth. Although subtle, it struck me that they were trying to make a statement with the setup. It turns out that I was not far off, because I was soon to receive an overseas phone call from RED's Paul Waterworth (formerly Hasselblad's Global Photographer Relations Manager). Paul would quickly confirm my suspicious that after dominating a large portion of the filmmaking industry, RED had their targets set on the quickly growing and changing photography and digital / print advertising fields."
Via Fstoppers