Author Archives: PR admin

New product announcements from OM System, Sigma, Sony, Canon, Fuji, Leica, and possibly Nikon

Several new product announcements are expected to be announced in September: Leica: September 3rd Sigma: September 8th Sony: September 8th? OM System: September 9th Canon: September 15th Nikon: unknown Fujifilm: September 4th Chinese lenses: September 8+9

Posted in Other| Tagged | 3 Comments

Several new lenses from Chinese brands will be announced next week

Several new lenses from Chinese brands will be on display (some will be officially announced) next week at the 2026 IBC show in Amsterdam: TTartisan (AF 24mm f/3.8): Sirui (Saturn V2 full-frame anamorphic lenses):    Venus Optics (Laowa AF 35mm f/2.8 APO 1:1 macro lens):   7artisans (AF 18mm f/2 APS-C lens):   NiSi (26mm […]

Posted in 7Artisans, Laowa, Meike, NiSi, SG-IMAGE, Sirui, TTartisan, Venus Optics| Tagged , , , , , , , , , , | Leave a comment

Sony is rumored to announce three new FE lenses: 600mm f/6.3 + 400mm f/4.5 GM OSS, & 8-14mm f/3.5

Sony is rumored to announce three new lenses: Sony FE 600mm f/6.3 GM OSS: $3,800 (995g, 108 x 263mm) Sony FE 400mm f/4.5 GM OSS: $2,699 – $2,899 (994g, 108 x 242mm) Sony 8-14mm f/3.5: $1,499 I already reported those lenses last month, but now we have additional information (see screenshot above): List of upcoming/rumored […]

Posted in Sony| Tagged , , , , | 28 Comments

Fujifilm announced a new XF 400mm f/4.5 R LM OIS WR lens

Fujifilm announced a new XF 400mm f/4.5 R LM OIS WR lens: Pre-order: B&H Photo | WEX Photo Additional information Press release Key Features:

Posted in Fuji| Tagged | 21 Comments

DJI Osmo 360 II camera officially announced

The previously rumored DJI Osmo 360 II camera has now been officially announced. You can already order one from AliExpress. Additional information is available here:

Posted in DJI| Tagged | 14 Comments

2025 mirrorless camera production volume ranking (without fixed-lens compact and instant cameras)

I already reported on the 2025 digital camera shipment market share from the latest Nikkei Industry Report– Fujifilm’s surge is widely attributed to strong compact demand (X100VI, X-half, and Instax models, which appear to be counted in this series): 2025 digital camera shipment market share We now have a better breakdown of the actual 2025 Mirrorless Camera […]

Posted in Other| Tagged , , , , , , | 3 Comments

The 26MP Sony APS-C stacked sensor is nothing new

The Sony IMX820 APS-C stacked sensor is nothing new – it was leaked last year in this Sony Semiconductor Solutions roadmap:

Posted in Sony| Tagged | 36 Comments

Sigma announced new 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF Aizu prime cine lenses

Sigma announced new 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF Aizu prime cine lenses. The large-format cinema lens line achieves a T1.3 aperture across all focal lengths and will be available for PL and Sony E-mount. Shipping will start in Fall 2026. Here are the four “P”s: Pre-order link Product page Press […]

Posted in Sigma| Tagged , | 1 Comment

Meike AF 58mm f/1.2 MIX APS-C lens (E/Z/X)

The previously reported Meike AF 58mm f/1.2 MIX APS-C lens (E/Z/X) will be announced soon (check the official website for updates): The latest Meike lens roadmap can be found here:

Posted in Meike| Tagged | 1 Comment

DxO released PhotoLab 10 (coupon code included)

DxO released PhotoLab 10. The new version adds Depth Masks that use AI-generated depth maps to target foreground, midground, or background without embedded depth data; a new color-grading wheel for independent (or linked) shadows, midtones, highlights, and overall balance; expanded AI masks that can isolate every person or individual features such as eyes, hair, lips, […]

Posted in DxO| Tagged | 30 Comments