Author Archives: PR admin

The latest Leica news and rumors: new Summicron-M 66 f/2 lens coming next week

By PR admin | Published: August 29, 2026

Next week, Leica is rumored to announce a new Summicron-M 66 f/2 lens. Here are the details:

Posted in Leica| Tagged , , | 2 Comments

New SG-Image AF 15mm f/2.8 full-frame lens coming in 2027

By PR admin | Published: August 28, 2026

SG-Image is expected to announce a new AF 15mm f/2.8 full-frame lens in 2027 (compatible with circular filters). You can find the current SG-Image lens lineup here. Previous SG-Image lens coverage is available here. Existing 15mm f/2.8 lenses from other brands: Zeiss Distagon T* 15mm f/2.8 lens Sigma 15mm f/2.8 EX DG lens Canon EF […]

Posted in SG-IMAGE| Tagged | 24 Comments

New: 7artisans AF 18mm f/2 wide-angle APS-C lens

By PR admin | Published: August 27, 2026

  In addition to the AF 10mm f/2.5 MAX full-frame fisheye lens, 7Artisans also has a new AF 18mm f/2 wide-angle APS-C lens that weighs only 109g (previously reported here). Orders should open soon at the official 7Artisans online store (use code RUMORS for a discount). Additional information on the new lens:

Posted in 7Artisans| Tagged , | 44 Comments

Sigma rumored to announce new lenses on September 8th

By PR admin | Published: August 27, 2026

Sigma is rumored to announce new lenses on September 8th: Sigma 85mm f/1.2 DG | Art – see the development announcement (pictured above) Sigma 20-60mm f/2.8-4 or similar Sigma 65mm ultra-fast autofocus lens (faster than f/1.2): Sigma is rumored to release a new 65mm ultra-fast (faster than f/1.2) autofocus lens in September Today Sigma released […]

Posted in Sigma| Tagged , , | 5 Comments

OM Digital Solutions financial report: sales flatlined, operating loss widened, mirrorless volume slipped

By PR admin | Published: August 27, 2026

  OM Digital Solutions (the company behind OM System) is privately held, so it does not publish its financial reports. The numbers in this post come from Toyo Keizai’s Japan Company Handbook Industry Map. OM Digital Solutions continues to operate in the red for 2025, with sales plateauing after a few years of steady growth. Here […]

Posted in OM System| Tagged , | 5 Comments

What else is new?

By PR admin | Published: August 27, 2026

B&H is now selling refurbished Pentax K1000, KM, and KX SLR film cameras with 50mm lenses Ricoh removed AI slop from the official website (non-existent Ricoh GR camera with EVF) OM System now sells Ragoo Sauce in Japan The upcoming OM System PEN camera is already listed at B&H Photo Metabones Announces Speed Booster ULTRA […]

Posted in Other| Tagged | Leave a comment

Ricoh announced the development of a new GR IVx camera with an improved 40mm lens

By PR admin | Published: August 26, 2026

Ricoh announced a new GR IVx camera with an improved 40mm lens (Ricoh currently has the GR IV and the GR IIIx – see all GR models here): Check for GR IVx pre-orders GR IVx press release and technical specifications:

Posted in Ricoh| Tagged , | 14 Comments

GoPro officially launched the MISSION 1 PRO ILS interchangeable-lens camera with a Micro Four Thirds mount

By PR admin | Published: August 26, 2026

GoPro officially launched the MISSION 1 PRO ILS interchangeable lens camera with a Micro Four Thirds mount. Pre-orders are now open at: B&H Photo WEX Photo Foto Erhard (coming soon) The regular GoPro MISSION 1 PRO is already $100 off – probably the result of the latest GoPro financial troubles. Here are the MISSION 1 PRO […]

Posted in GoPro| Tagged | 7 Comments

Officially announced: 7artisans AF 10mm f/2.5 MAX full-frame fisheye lens (E/Z/L)

By PR admin | Published: August 26, 2026

The previously reported 7artisans AF 10mm f/2.5 MAX full-frame fisheye lens (E/Z/L) is now officially announced and is available for order directly from the 7artisans online store – use code RUMORS for a discount (coming soon to B&H Photo). Here are the lens details:

Posted in 7Artisans| Tagged | 1 Comment

New OM System PEN camera confirmed for September 9th, first teaser already out

By PR admin | Published: August 26, 2026

The rumors were true – OM System will announce a new PEN camera on September 9th (B&H Photo listing). The upcoming OM System PEN camera is already listed at B&H Photo Here is the first teaser:

Posted in OM System| Tagged | 8 Comments