Author Archives: PR admin

The new Kase 150mm f/5.6 AF reflex mirror lens is now available for pre-order (Z/G/E/EF)

By PR admin | Published: April 30, 2026

The new Kase 150mm f/5.6 AF reflex mirror lens for Z/G/E/EF mount is now available for pre-order. Here are the key specs & design:

Posted in Kase Optics| Tagged , | 4 Comments

What’s new on Kickstarter?

By PR admin | Published: April 30, 2026

Here are the latest photography-related Kickstarter crowdfunding projects: New: Viperpod full-size tripod that doesn’t rely on the ground: $45,076 raised of $10,000 goal with 133 backers and 32 days to go. NEW: ProWrapp Impact+ gear wrapper with max shock resistance: $34,926 raised of $6,416 goal by 329 backers with 14 days to go. New: Reeflex 300–600mm […]

Posted in Other| Tagged , | 3 Comments

The Sony a7R VI camera and FE 100-400mm f/4.5 GM lens could be announced on or around May 13th

By PR admin | Published: April 30, 2026

Sony has scheduled a 2-day event in NYC on May 14 – 15, 2026, where they will likely showcase the new a7R VI camera and FE 100-400mm f/4.5 GM lens: Sony is rumored to announce a new a7R VI camera in May First leaked pictures and additional details on the upcoming Sony FE 100-400mm f/4.5 […]

Posted in Sony| Tagged , , , | 2 Comments

LK Samyang AF 14-24mm f/2.8 lens for L-mount officially announced

By PR admin | Published: April 30, 2026

The previously reported LK Samyang AF 14-24mm f/2.8 super-wide zoom lens for L-mount is now officially announced: Pre-order now at Foto Erhardt | WEX Photo Coming soon at B&H Photo | Amazon US | Amazon Germany (in the US, Samyang lenses are also sold under the Rokinon brand) Technical specifications, MRF charts, lens design diagram, and […]

Posted in Samsung, Schneider Kreuznach| Tagged , , , | 2 Comments

Topaz Labs added 6 new models across their photo and video apps (coupon code included)

By PR admin | Published: April 29, 2026

Topaz Labs released 6 new models for their photo and video apps (Topaz Studio, Topaz Photo, and Topaz Video). You can use coupon code FRIEND10 for an extra 10% off on top of the current 30% sale (valid through May 2nd: Topaz Labs started a new 30% off sale on their most popular products, including Topaz Studio, […]

Posted in Deals, Topaz Labs| Tagged , , , | 29 Comments

ProGrade memory cards price increase coming on May 1st, others will follow

By PR admin | Published: April 28, 2026

ProGrade announced a price increase on memory cards for May 1st. Memory prices are rising sharply because of a global shortage of NAND flash – the key material used in memory cards, SSDs, and similar storage. AI data centers are demanding huge amounts of special high-speed memory, so major chip makers like Samsung and SK […]

Posted in ProGrade| Tagged , , | 24 Comments

Thypoch Voyager 24-50mm f/2.8 lens additional information

By PR admin | Published: April 28, 2026

  Here is some additional information on the upcoming Thypoch Voyager 24-50mm f/2.8 lens: Official announcement on May 14 Focal length: 24-50mm Aperture: f/2.8 Field of view: 83 – 47° Focus from: 0.3 m Maximum magnification: 0.216x Maximum aperture value: 22 Number of diaphragm blades: 10 Focusing mechanism: AF Construction: 16 elements / 13 groups […]

Posted in Thypoch| Tagged | 17 Comments

The Leitz Hektor prime cine lenses are now available for Fujifilm G mount

By PR admin | Published: April 28, 2026

The six Leitz Hektor full-frame prime cine lenses are now available for Fujifilm G mount, marking a significant expansion of Leitz Cine’s mirrorless prime series to Fujifilm’s GFX ecosystem, including the GFX ETERNA 55 cinema camera and GFX100 stills models. This new user-interchangeable G mount joins the existing lineup of Sony E, Leica L, Canon […]

Posted in Fuji, Leitz| 2 Comments

Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for L-mount coming on April 30

By PR admin | Published: April 27, 2026

A new Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for L-mount will be announced on April 30 (see teaser). Later, Schneider Kreuznach × LK Samyang will release a L-mount version of the AF 24-60mm f/2.8 lens. Currently, Schneider Kreuznach × LK Samyang has only one L-mount lens: the 35-150mm f/2-2.8 AF.

Posted in Samyang, Schneider Kreuznach| Tagged | 37 Comments

First leaked pictures and additional details on the upcoming Sony FE 100-400mm f/4.5 GM lens

By PR admin | Published: April 27, 2026

Here is some additional informtion on the upcoming Sony FE 100-400mm f/4.5 GM II lens (not f/4 as previously reported): Internal zoom Length similar to the FE 200-600mm G Pricing comparable to the FE 50-150mm GM Expected to be released in May 2026 (maune together with the rumored Sony a7R VI) The FE 100-400mm f/4.5 […]

Posted in Sony| Tagged , , | 15 Comments