Author Archives: PR admin

The upcoming Viltrox Evo lenses surpass the performance of existing APO lenses, Viltrox calls them “Hyper APO”

By PR admin | Published: March 7, 2026

The upcoming Viltrox 35mm f/1.8 EVO and 55mm f/1.8 EVO lenses surpass the performance of some existing APO lenses, acording ot a Viltrox engineer. This is why they call the new line of EVO lenses “Hyper APO”:

Posted in Viltrox| Tagged , | 1 Comment

Venus Optics to announce new Laowa 15-24/T8 and 15-35/T12 zoom probe full frame lenses on March 11th

By PR admin | Published: March 7, 2026

Venus Optics will announce new Laowa 15-24/T8 and 15-35/T12 zoom probe full-frame lenses on March 11th (see coverage of previous versions): After that, Venus Optics is expected to announce new Laowa 1-5x and 5-10x ultra-macro lenses:

Posted in Laowa, Venus Optics| Tagged , | 3 Comments

Viltrox confirmed a new 24mm L-mount lens is coming

By PR admin | Published: March 7, 2026

Viltrox confirmed on Reddit that they do have a 24mm lens on their L-mount roadmap (most likely based on their current Viltrox AF 24mm f/1.8 lens):

Posted in Viltrox| Tagged , , , , | 8 Comments

Tamron Americas enhanced benefits for its 6-year lens warranty

By PR admin | Published: March 7, 2026

Yesterday, Tamron Americas announced updates to its 6-Year Limited Warranty program, aimed at providing more value and support for photographers and videographers in North America. This enhancement builds on their existing warranty, which offers coverage for defects in materials or workmanship for six years from the date of purchase when purchased from an authorized retailer. […]

Posted in Tamron| 2 Comments

What else is new?

By PR admin | Published: March 7, 2026

Here is what else is new:

Posted in Other| Tagged | 6 Comments

Top 10 most viewed PhotoRumors posts for February 2026

By PR admin | Published: March 6, 2026

Here are the top 10 most viewed PhotoRumors posts for February 2026:

Posted in Top 10 Posts| 26 Comments

You can now vote for what lens Fujifilm will release next

By PR admin | Published: March 5, 2026

You can now vote for what lens Fujifilm will release next:

Posted in Fuji| Tagged | 54 Comments

Thypoch announces new Zero Reflex lens filters

By PR admin | Published: March 4, 2026

  The previously reported new Thypoch Zero Reflex filters are now officially announced, featuring 0.01% ultra-low reflectivity with 1/4- and 1/2-strength, and available in 39mm | 49mm | 52mm | 58mm | 62mm | 67mm | 72mm | 77mm sizes: Pre-orders: B&H Photo | Thypoch store Zero Reflex Clear Filter: 22+22 layers multi-coating Organic Black […]

Posted in Thypoch| Tagged | 43 Comments

Major upgrades to Topaz Photo and Astra are now live

By PR admin | Published: March 4, 2026

  Topaz Labs released major upgrades to Topaz Photo and Astra: Wonder 2 is now local, plus Starlight Fast 2 and Scene Controls are now in Astra. Here’s what’s new: Topaz Wonder 2 (now runs locally in Topaz Photo): Wonder 2 is our newest image enhancement model that denoises, sharpens, and upscales in a single step, […]

Posted in Topaz Labs| Tagged , | 37 Comments

Not again: Tecno modular magnetic camera-phone concept

By PR admin | Published: March 4, 2026

At the 2026 Mobile World Congress (MWC), the Hong Kong-based company Tecno showcased its new “Modular Magnetic Interconnection Technology,” a concept designed to transform a standard smartphone into a photography tool. The system relies on a remarkably slim base device that magnetically snaps onto various hardware modules to expand its capabilities:

Posted in Other| Tagged , | 28 Comments