Author Archives: PR admin

Sony is rumored to announce three new FE lenses: 600mm f/6.3 + 400mm f/4.5 GM OSS, & 8-14mm f/3.5

Sony is rumored to announce three new lenses: Sony FE 600mm f/6.3 GM OSS: $3,800 (995g, 108 x 263mm) Sony FE 400mm f/4.5 GM OSS: $2,699 – $2,899 (994g, 108 x 242mm) Sony 8-14mm f/3.5: $1,499 I already reported those lenses last month, but now we have additional information (see screenshot above): List of upcoming/rumored […]

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Fujifilm announced a new XF 400mm f/4.5 R LM OIS WR lens

Fujifilm announced a new XF 400mm f/4.5 R LM OIS WR lens: Pre-order: B&H Photo | WEX Photo Additional information Press release Key Features:

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DJI Osmo 360 II camera officially announced

The previously rumored DJI Osmo 360 II camera has now been officially announced. You can already order one from AliExpress. Additional information is available here:

Posted in DJI| Tagged | 13 Comments

2025 mirrorless camera production volume ranking (without fixed-lens compact and instant cameras)

I already reported on the 2025 digital camera shipment market share from the latest Nikkei Industry Report– Fujifilm’s surge is widely attributed to strong compact demand (X100VI, X-half, and Instax models, which appear to be counted in this series): 2025 digital camera shipment market share We now have a better breakdown of the actual 2025 Mirrorless Camera […]

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The 26MP Sony APS-C stacked sensor is nothing new

The Sony IMX820 APS-C stacked sensor is nothing new – it was leaked last year in this Sony Semiconductor Solutions roadmap:

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Sigma announced new 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF Aizu prime cine lenses

Sigma announced new 21mm T1.3 LF, 100mm T1.3 LF, and 125mm T1.3 LF Aizu prime cine lenses. The large-format cinema lens line achieves a T1.3 aperture across all focal lengths and will be available for PL and Sony E-mount. Shipping will start in Fall 2026. Here are the four “P”s: Pre-order link Product page Press […]

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Meike AF 58mm f/1.2 MIX APS-C lens (E/Z/X)

The previously reported Meike AF 58mm f/1.2 MIX APS-C lens (E/Z/X) will be announced soon (check the official website for updates): The latest Meike lens roadmap can be found here:

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DxO released PhotoLab 10 (coupon code included)

DxO released PhotoLab 10. The new version adds Depth Masks that use AI-generated depth maps to target foreground, midground, or background without embedded depth data; a new color-grading wheel for independent (or linked) shadows, midtones, highlights, and overall balance; expanded AI masks that can isolate every person or individual features such as eyes, hair, lips, […]

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New products from Godox: MA2 flexible twin macro & LT1 Creative Pixel LED lights

Godox released two new products: Godox MA2 flexible macro twin light: Godox LT1 Creative Pixel LED light:

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What else is new?

The new Leica APO-Macro-Elmarit-SL 100mm f/2.8 lens is now available for pre-order Mandler 50mm f/1.4 PRE-ASPH E46 lens for Leica M-mount: final official information, release date, and pricing A look inside Owlkrown’s Miami manufacturing facility SIGMA MC-11 Firmware update for SIGMA MOUNT CONVERTER Sigma Firmware Updates For Sigma 30mm F1.4 DC DN, Sigma 24mm F3.5 […]

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