Author Archives: PR admin

Sigma CEO: the Foveon X3 full-frame mirrorless camera will not be coming this year (2025)

By PR admin | Published: March 1, 2025

At the 2025 CP+ show in Japan, Sigma’s President Kazuto Yamaki held a presentation where he mentioned that the long-awaited Sigma Foveon full-frame mirrorless camera will not be coming this year (2025):

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Sigma to release a new and improved 35mm f/1.2 DG DN | Art II lens this year (E+L mount)

By PR admin | Published: March 1, 2025

At the 2025 CP+ show in Japan, Sigma’s President Kazuto Yamaki held a presentation where he confirmed that this year (2025) his company will release a new smaller, lighter, and with improved optical performance 35mm f/1.2 DG DN | Art II lens (E+L mount) that will replace the current version that was released back in […]

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Fujifilm registered a new FF250001 camera in Asia, here are the possible upcoming models

By PR admin | Published: March 1, 2025

Fujifilm registered a new FF250001 camera in Asia, here are the possible upcoming models (the company recently also registered the FF240004 camera):

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Canon PowerShot V1 camera hands-on report and sample photos

By PR admin | Published: March 1, 2025

Optyczne published their hands-on report of the new Canon PowerShot V1 compact camera with many sample photos – see the full post here:

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Tamron did not introduce any new lenses at CP+, but they did announce a new manufacturing plant in Vietnam (to avoid China tariffs?)

By PR admin | Published: March 1, 2025

Tamron did not introduce any new lenses for the 2025 CP+ show, but they did announce that the company has completed construction and started operations at its second manufacturing plant in Vietnam (to avoid tariffs on goods from China?): Additional information:

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Additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens (+ first sample photos)

By PR admin | Published: February 28, 2025

Here is some additional information on the new Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens for Sony E-mount:

Posted in Samyang, Schneider | Tagged | 3 Comments

Announced today: Viltrox AF 25mm f/1.7 Air APS-C lens for X/E/Z

By PR admin | Published: February 28, 2025

The previously rumored Viltrox AF 25mm f/1.7 Air APS-C lens for X/E/Z is now officially announced: Pre-orders: B&H Photo | Amazon | Viltrox | Pergear Additional information:

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Ending tomorrow: 5% off select Panasonic gear (MFT and L-mount)

By PR admin | Published: February 27, 2025

The special deal on Panasonic gear (MFT + L-mount), where you can get an extra 5% off  from B&H Photo & Payboo is ending tomorrow (see the list of qualifying gear here):

Posted in Panasonic | Tagged | 1 Comment

The L-Mount Alliance is looking for more participants

By PR admin | Published: February 27, 2025

During a recent L-Mount Alliance live event at the 2025 CP+ show in Japan, Kaoru Mokunaka, Chief Leica Camera Representative for Japan said the following: There are seven member companies in the L-Mount Alliance (Leica, Panasonic, Sigma, DJI, Blackmagicdesign, SAMYANG, and ASTRO), but there are several other companies that have expressed interest in joining and […]

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Meike to release new lenses for Fuji X-mount on March 3rd

By PR admin | Published: February 27, 2025

Meike is teasing the release of new lens(es) for Fuji X-mount on March 3rd: I recently reported that Meike is Meike is expected to announce two new lenses: Meike AF 85mm f/1.8 Pro lens (already announced) Meike AF 35mm f/1.8 Pro lens

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The (unofficial) Canon RF lens roadmap

By PR admin | Published: February 27, 2025

Since Canon does not officially release roadmaps – here is an (unofficial) RF lens roadmap I found on Weibo:

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The new Sony 400-800mm f/6.3-8 G & 16mm f/1.8 G lenses are now available for pre-order

By PR admin | Published: February 27, 2025

The new Sony 400-800mm f/6.3-8 G and 16mm f/1.8 G lenses are now available for pre-order: US: B&H Photo | Adorama | Amazon DE: Erhardt | Koch | Calumet UK: WEX Sony 400-800mm f/6.3-8 G and 16mm f/1.8 G lenses officially announced A reminder that Viltrox also has a 16mm f/1.8 full-frame autofocus lens for Sony E-mount:

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