Sony Japan announced a significant price increase for several cameras: Model Product Old Price New Price Increase % Increase ILME-FX3A FX3A body ¥581,900 ¥693,000 ¥111,100 19.1% ILME-FX6V FX6 body ¥935,000 ¥1,045,000 ¥110,000 11.8% ILME-FX6VK FX6 + 24-105mm ¥1,089,000 ¥1,215,500 ¥126,500 11.6% ILME-FR7 FR7 PTZ cinema ¥1,430,000 ¥1,622,500 ¥192,500 13.5% ILME-FR7K FR7 + 28-135mm ¥1,727,000 ¥1,972,300 […]
OM System has officially registered a new camera with the Singapore PMREQ agency under the internal code IM042 (digital camera certification ESER/26/3353). The “IM” is OM Digital Solutions’ standard prefix for IMDA registration codes. “042” is the sequential model number in that internal naming system, placing this camera in a distinct position from prior registered […]
A new report from the Japanese Ministry of Economy, Trade, and Industry suggests that digital camera production is showing signs of recovery. Here is a recap of the original report: Digital camera production (and camera lenses) had been under long-term pressure from the rise of smartphones, which caused production to start declining around 2008 (video […]
The Japanese camera marketplace Minna Camera recently published a list of the top 10 used cameras with the biggest price increases for the first half of 2026: Nikon D5600 (2016): +24.1% Sony α7 IV (2021): +11.9% Ricoh GR III (2019): +10.9% Sony α6000 (2014): +10.0% Canon EOS R6 (2020): +9.8% Canon EOS R50 (2023): +8.9% […]
Here is a recap of the latest financial results from Nikon, Fujifilm, Tamron, GoPro, Kodak, and Panasonic:
The previously reported TTartisan AF 85mm f/1.8 Neo lens for Z and E-mount is now officially announced (the L-mount will be released later). The price is $99 with free shipping when purchased from the official store: US Orders: B&H Photo Worldwide: TTartisan Store (use code RUMORS for 5% off) Full-frame 85mm Focal Length 332g-338g Lightweight Design F1.8 Large Aperture 0.8m Minimum Focusing […]
Here is the 2025 digital camera shipment market share from the latest Nikkei Industry Report:
I already reported on the rumored Meike AF 65mm f/1.4 & AF 110mm f/1.8 lenses for GFX mount. Here is the full list of upcoming Meike lenses (check the official website for updates): Meike AF 24-70mm f/2.8 full frame Meike AF 65mm f/1.4 medium format Meike AF 110mm f/1.8 medium format Meike AF 50mm f/1.2 […]
Viltrox showed several new lenses at the BIRTV2026 show in Beijing, China (check the official website for updates): Viltrox AF 26mm f/2.8 EVO pancake lens in silver and titanium (the black version already exists). New Viltrox Air full-frame autofocus lenses for L-mount (see the currently available Viltrox lenses for L-mount): Viltrox AF 50mm f/2 L […]
