Author Archives: PR admin

Announced: Sony a7R VI & FE 100-400mm f/4.5 GM OSS, pre-orders now open

The previously reported Sony a7R VI camera and FE 100-400mm f/4.5 GM OSS lens have now been officially announced: Pre-orders: B&H Photo | Foto Erhardt | WEX Photo Wildlife photography with the a7R VI Shooting video with the Sony a7R VI Sports photography with the Sony a7R VI Wedding photography with the a7R VI Portrait […]

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Announced: Canon EOS R6 V & RF 20-50mm f/4 L IS USM PZ, pre-orders now open

    The previously reported Canon EOS R6 V camera and RF 20-50mm f/4 L IS USM PZ lens have now been officially announced: Pre-orders: B&H Photo | Foto Erhardt | WEX Photo Additional information Press release Related videos:

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The 5DayDeal “Photography Path To Mastery” offer is now live

The new 2026 5DayDeal “Photography Path To Mastery” is now available. As in previous years, you will get a package of photography tools at a drastically reduced price ($1,500+ in value for $78) and lifetime access to all class recordings. Several different bundles are available, and a portion of the proceeds will be donated to charities. […]

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Panasonic still has four registered but not yet announced cameras

Panasonic now has a total of four registered but not yet announced new cameras (one of them could be the just-released Lumix L10):

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Comparing the new Panasonic Lumix L10 camera with the LX100 II

Here is a quick comparison between the new Panasonic Lumix L10 camera and the previous LX100 II model: Feature Panasonic Lumix DC-L10 (2026) Panasonic Lumix DC-LX100 II (2018) Release Date May 2026 September 2018 Sensor 26.5 MP total / 20.4 MP effective 4/3-type BSI CMOS (multi-aspect) 21.77 MP total / 17 MP effective 4/3-type MOS […]

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New Panasonic L10 camera announced for the 25th anniversary of LUMIX

I already reported that for the 25th anniversary of LUMIX, Panasonic will announce a replacement for the popular LX100 camera. Today, the company announced the new Lumix L10 camera: Pre-orders: B&H Photo | WEX Photo | Foto Erhardt Additional information on the new L10 is available here:

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New Canon and Sony teasers, announcement in less than 48 hours

Canon released a second teaser for their upcoming new products announcement that will take place in less than 48 hours:

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New Brightin Star 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens announced, intro price: $140

Brightin Star officially announced the previously reported 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens for E/Z/RF-S/EF-M/X/MFT cameras: The new model is very light at 274g, with a 190° field of view, and is rear-filter-ready The intro price is $139.99 (regular price: $159.99) – the introductory period is May 11 – May 21. The B&H pre-orders Additional […]

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Viltrox to announce a new line of Micro Four Thirds lenses, the first model will be 25mm f/1.7

A quick update to my previous post: Viltrox will announce a new line of Micro Four Thirds lenses, with the first model being the 25mm f/1.7. This decision probably has to do with the upcoming Songdian Micro Four Thirds camera: The translation on the new teaser says: “Introducing an all-new lineup of M43-mount autofocus lenses—launched […]

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List of all new lenses that will debut at the 2026 China P&E Imaging Show in Beijing next week

Here is the list of new lenses that will debut at the upcoming 2026 China P&E Imaging Show in Beijing (May 15-18, 2026):

Posted in 7Artisans, JC Optics, Laowa, Megadap, Meike, Songraw, TTartisan, Venus Optics, Viltrox, Yongnuo| Tagged , , , , , , , , , , , , , , , , | 21 Comments