Author Archives: PR admin

7Artisans to announce a new AF 135mm f/1.8 MAX lens (E/L)

7Artisans will announce a new AF 135mm f/1.8 MAX lens for Sony E/Leica L mount on June 30th (previously reported here). Here are the details:

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The Brightin Star lens sale ends in two days

The current Brightin Star lens sale, where you can get up to 20% off select lenses, ends in two days (June 29): Amazon (see listings) Brightin Star Store (see listings) B&H Photo Worldwide shipping is available when you purchase from the Brightin Star online store – use coupon code RUMORS for a discount. The latest Brightin […]

Posted in Brightin Star, Deals| 1 Comment

Evoto AI: The AI Retouching Powerhouse

Evoto AI is a powerful, AI-driven photo editing platform built specifically for professional photographers who want to dramatically speed up their post-production workflow without sacrificing natural-looking results. It combines advanced per-face retouching, intelligent batch processing, color grading tools, and creative features like the AI Lab into one seamless system that supports the entire process – […]

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Updated Viltrox 2026 lens roadmap (20% off all lenses ending today)

Viltrox is expected to release the following new lenses in 2026: Viltrox 18mm f/1.2 Pro APS-C Viltrox 25mm f/1.7 MFT Viltrox 26mm f/2.8 EVO pancake Viltrox 28mm f/2.8 Viltrox 35mm f/1.4 Pro Viltrox 40mm f/1.2 Pro Viltrox tilt, shift, or both lens Recently released Viltrox lenses: Viltrox 28mm f/4.5 Chip for L-mount Viltrox AF 35mm f/1.2 […]

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The latest Leica news and rumors

After the Leica SL and Metal Gray announcements, here is an updated list/recap of expected/rumored Leica cameras and lenses (see all previous reports here): Leica M11-P Hammertone limited edition Leica M11-R camera Leica M12 (rumored for 2027) Leica mirrorless medium format camera (questionable) Leica M-mount lens rumors: Leica APO-Summicron M 50mm f/2 with close focusing Leica L-mount lens rumors: Leica SL […]

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Those are the top 100 best-selling products at B&H Photo

Those are the top 100 best-selling products at B&H Photo (in no particular order): 128GB EXTREME PRO UHS-I SD CARD SQ75 RAPID SYSTEM HVY DUTY CF TRPD KIT LP-E6P LI-ION BATTERY PACK PORTRA 400 135-36 (PRO PAK-5) NEW POWERSHOT SX740HS DIGITAL CAMERA-SILVER RTH-1030 TRIPLE ACTION BALL HEAD EN-EL15C RCHRGBL LI-ION BATTERY NP-FZ100 2-BATTERY KIT W/DUAL […]

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Adobe to acquire Topaz Labs

Adobe announced that it is acquiring Topaz Labs, the company behind popular AI-powered image and video enhancement tools: No financial terms were disclosed. The deal is expected to close in the second half of 2026, subject to regulatory approvals. Topaz Labs’ standalone products will continue to be available after the acquisition. Topaz CEO Eric Yang […]

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Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 FE lens officially announced

The previously reported Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 FE lens is now officially announced: Pre-orders coming soon at: B&H Photo | Amazon Detailed specifications Previous coverage Product page Key features: Only 730g Constant F2.8 aperture Up to 0.26x close-up capability Press release:

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New Leica SL3-P, Summilux SL 50mm f/1.4 ASPH, and APO-Macro-Elmarit-SL 100mm f/2.8 announced

The previously reported Leica SL3-P, Summilux SL 50mm f/1.4 ASPH, and APO-Macro-Elmarit-SL 100mm f/2.8 are now officially announced and available for order: Pre-orders: B&H Photo | WEX Photo | Foto Koch | Calumet Additional information Leica SL3 system comparison New SL3-P lens kit/bundle savings Press release Tutorials Key features Previous coverage New firmware updates for the Leica SL3-P […]

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The Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 FE lens will be announced tomorrow

The Schneider Kreuznach × LK Samyang AF 60-180mm f/2.8 FE lens will be officially announced tomorrow. Here is the latest information on the lens (the E-mount version will be announced first, the L-mount will follow at a later date):

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