Author Archives: PR admin

The new Ricoh GR IV camera will be officially announced tomorrow

By PR admin | Published: August 19, 2025

  The new Ricoh GR IV camera will be officially released tomorrow (August 20th) – check B&H for pricing and pre-order options. Additional coverage of the Ricoh GR IV camera can be found here:

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Nikon to announce a new Nikkor Z 24-70mm f/2.8 S Mark II lens

By PR admin | Published: August 19, 2025

Nikon is rumored to announce a new Nikkor Z 24-70mm f/2.8 S Mark II lens this week (today or tomorrow). The current 24-70mm f/2.8 lens is not on the list of upcoming price increases and currently has a $300 rebate: The new Mark II version is expected to be around $500 more expensive than the current model (maybe even […]

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Sigma 200mm f/2 DG OS Sports lens review

By PR admin | Published: August 19, 2025

Dariusz Breś tested the new Sigma 200mm f/2 DG OS Sports lens (ore-order: B&H Photo | WEX Photo | Foto Erhardt):

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Hasselblad X2D II 100C camera leaked pictures and press release

By PR admin | Published: August 19, 2025

Here are the leaked pictures and press release for the upcoming Hasselblad X2D II 100C camera and Hasselblad XCD 35-100mm f/2.8-4 lens (previously reported here and here):     Specifications and press release:

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Sigma 200mm f/2 and 12mm f/1.4 lenses officially announced

By PR admin | Published: August 19, 2025

The previously reported Sigma 200mm f/2 DG OS Sports lens (E/L) and the Sigma 12mm f/1.4 DC Contemporary APS lens (X/E/RF) are now officially announced: Pre-orders: B&H Photo | WEX Photo | Foto Erhardt Additional information Lens review Press releases Related videos:

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What else is new?

By PR admin | Published: August 19, 2025

Here is what else is new:

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Viltrox announced new camera lens cleaning travel kit for $13

By PR admin | Published: August 18, 2025

Viltrox announced a new camera lens cleaning travel kit for $13 that includes (more camera cleaning kits can be found at B&H Photo and Amazon):

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Fujifilm battery prices are already up by 60% to 65%

By PR admin | Published: August 18, 2025

I already reported that Nikon, Canon, and Fujifilm will have another price increase coming on September 1st. FujiAddict noticed that the price of Fujifilm batteries has already gone up significantly: Fujifilm NP-W235 went up 65% Fujifilm NP-W126S went up 60% If you are planning to buy any Fujifilm gear before the next price increase, consider […]

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No, Viltrox is not working on a digital camera

By PR admin | Published: August 18, 2025

A week or so ago, several websites published stories about Viltrox working on their own digital camera. No, they are not.

Posted in OM System, Viltrox| Tagged , | 12 Comments

What’s next for Skylum Luminar Neo

By PR admin | Published: August 17, 2025

Skylum released Luminar Neo for Android and ChromeOS apps (joining iOS). In November 2025, Skylum will launch the first phase of the Luminar Ecosystem, featuring:

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