Author Archives: PR admin

What else is new?

By PR admin | Published: September 2, 2025

Here is what else is new:

Posted in Other| Tagged What else is new?| Leave a comment

Another teaser for the upcoming Sigma lenses

By PR admin | Published: September 1, 2025

Sigma has a new teaser for their upcoming lenses (click for a larger view – the labels are just a guess): Sigma 135mm f/1.4 Art DG Sigma 20-200mm f/3.5-6.3 Sigma 35mm f/1.2 Art DG DN II It seems that the small lenses on the teaser have already been released (Sigma 12mm f/1.4 DC DN lens […]

Posted in Sigma| Tagged Sigma 135mm f/1.4, Sigma 20-200mm f/3.5-6.3, Sigma 35mm f/1.2 DG DN | Art II, teaser| 102 Comments

Today Viltrox became the 10th member of the L-Mount Alliance

By PR admin | Published: September 1, 2025

As I already reported, today Viltrox became the 10th member of the L-Mount Alliance. Currently, Viltrox has only cinema lenses and adapters for L-mount: Additional information can be found here:

Posted in Viltrox| Tagged L-mount, L-Mount Alliance, Viltrox, Viltrox joining L-Mount Alliance, Viltrox lenses for L-mount| 33 Comments

Canon to announce a new entry level cinema camera on September 9th (Canon EOS RC?)

By PR admin | Published: September 1, 2025

Just like Nikon, Canon will also announce a new entry-level cinema camera on September 9th. The new video-focused compact hybrid camera is expected to be a competitor to the Sony FX3 and the upcoming Nikor Zr. The model name could be Canon EOS RC. Stay tuned for updates. The latest Canon rumors

Posted in Canon| Tagged Canon EOS C50, Canon EOS RC, canonrumors| 5 Comments

Viltrox AF 56mm f/1.2 Pro APS-C lens announced (X/E)

By PR admin | Published: September 1, 2025

The previously reported Viltrox AF 56mm f/1.2 Pro APS-C lens for Fujifilm X and Sony E mount is now officially announced. Pre-orders are now open at B&H Photo. Additional information can be found here. Check also the official website: X-mount | E-mount (international shipping available). Key features of the new lens:

Posted in Fuji, Sony, Viltrox| Tagged Viltrox 56mm f/1.2| 18 Comments

Additional information on the upcoming Sigma 135mm f/1.4 DG Art full-frame lens

By PR admin | Published: September 1, 2025

Here is some additional information on the upcoming Sigma 135mm f/1.4 DG Art full-frame lens that is expected to be announced on September 9th during Sigma’s “Master of Optics” event:

Posted in Sigma| Tagged Sigma 135mm f/1.4| Leave a comment

The new Hasselblad X2DII 100MP medium format camera is cheaper than all Leica interchangeable lens cameras

By PR admin | Published: August 31, 2025

The new 100MP Hasselblad X2DII medium format camera is cheaper than all Leica interchangeable lens cameras: Hasselblad X2DII: 7,399 Lieca SL3: $7,485 Leica M11-P: $9,840 Leica M11 Glossy Black: $9,840 Leica M11 Monochrom: $10,160 Leica M11-P Safari: $10,495 Fujifilm GFX models: $5,400-$8,300 The price of the old Mark I version of the X2D 100C when […]

Posted in Hasselblad, Leica| Tagged Hasselblad X2DII| 118 Comments

Leica is rumored to announce a new M11-V camera with a hybrid viewfinder similar to the Fuji X100/X-Pro

By PR admin | Published: August 30, 2025

Leica is rumored to announce a new M11-V camera with a hybrid viewfinder similar to the Fujifilm X100 and X-Pro. Here are the latest M11-V leaks and rumors:

Posted in Leica| Tagged Leica M11-V| 65 Comments

New AF 35-50mm f/1.4 Chinese lens rumored (maybe from Viltrox?)

By PR admin | Published: August 30, 2025

An unknown Chinese lens manufacturer is rumored to announce a new AF 35-50mm f/1.4 lens. There is a good chance that this could be Viltrox, as they are set to join the L Mount Alliance on September 1st. Some rumors suggested that this could be a combination of two f/1.4 fixed-focus lenses, rather than an […]

Posted in Viltrox| Tagged Viltrox AF 35-50mm f/1.4 lens| 1 Comment