Author Archives: PR admin

Sigma promises not to increase prices in the US after the latest tariffs

By PR admin | Published: July 31, 2025

In an internal email, Sigma US promises not to further increase prices in the US after the latest tariffs on imported goods from Japan (and other countries):

Posted in Sigma| Tagged , | 11 Comments

DJI Osmo 360 camera officially announced

By PR admin | Published: July 31, 2025

The previously leaked and rumored DJI Osmo 360 camera is now officially announced (Insta360 announced its first drone, and two days later, DJI announced its first 360 camera): Order: B&H Photo | Foto Erhardt | Wex Photo Additional information Key features:

Posted in DJI| Tagged | 1 Comment

Sigma is rumored to announce at least two new lenses on August 19th

By PR admin | Published: July 30, 2025

   Sigma is rumored to have a new product announcement on or around August 19th. Two of the upcoming lenses already already leaked online (see pictures above):

Posted in Sigma| Tagged | 2 Comments

7artisans 14mm f/2.8 & 75mm f/1.4 lenses officially announced (E/R/Z/L)

By PR admin | Published: July 30, 2025

The previously reported 7artisans 14mm f/2.8 & 75mm f/1.4 full-frame manual focus lenses for E/R/Z/L mount are now officially announced: 7artisans 14mm f/2.8 Full-Frame Wide Angle Lens 7artisans 75mm f/1.4 Full-Frame Lens

Posted in 7Artisans| Tagged , | Leave a comment

$239 Viltrox AF 15mm f/1.7 APS-C lens announced (X/E/Z)

By PR admin | Published: July 30, 2025

The previously reported Viltrox AF 15mm f/1.7 APS-C lens for X/E/Z mount is now officially announed with a price tag of $239: US: B&H Photo | Amazon International: Pergear | Viltrox store Additional informtion:

Posted in Viltrox| Tagged , | Leave a comment

What else is new?

By PR admin | Published: July 30, 2025

Here is what else is new:

Posted in Other| Tagged | Leave a comment

Second Fujifilm price increase coming to the US on August 1st

By PR admin | Published: July 29, 2025

I first reported on the Fujifilm US price increase as a result of Trump’s tariffs back in April: Coming next: Fujifilm price increase in the US A week ago, the Trump administration reached a new “deal” that included a 15% tariff on all products coming from Japan: Expect more price increases on photo gear: the […]

Posted in Fuji| Tagged , , | 5 Comments

New AstrHori 6mm f/2.8 full-frame fisheye lens (E/L/Z/RF)

By PR admin | Published: July 29, 2025

A new AstrHori 6mm f/2.8 full-frame fisheye lens was spotted at the BIRTV show (check the official website for updates):

Posted in AstrHori| Tagged | Leave a comment

Canon’s Q2 financial results are out, impact of tariffs: “we will make up for this by reducing costs and raising prices”

By PR admin | Published: July 29, 2025

Canon released its Q2 financial results. The Q&A section includes several questions regarding the US-imposed tariffs, and Canon’s position is “we will make up for this by reducing costs and raising prices“: Here are the details for the Canon Imagina Business Unit:

Posted in Canon| Tagged , , | 4 Comments

Insta360 announced its first drone and DJI will announce its first 360 camera: full review leaked online

By PR admin | Published: July 28, 2025

So Insta360 announced its first drone today, and DJI is going to announce its first 360 camera in 3 days – a DJI Osmo 360 camera review with all the details leaked online before the official announcement: Here is a list of upcoming/rumored new DJI drones and cameras: DJI Neo 2 DJI Mini 5 Pro drone DJI […]

Posted in DJI| Tagged , | 2 Comments