Author Archives: PR admin

Ending tomorrow: 5% off select Panasonic gear (MFT and L-mount)

By PR admin | Published: February 27, 2025

The special deal on Panasonic gear (MFT + L-mount), where you can get an extra 5% off  from B&H Photo & Payboo is ending tomorrow (see the list of qualifying gear here):

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The L-Mount Alliance is looking for more participants

By PR admin | Published: February 27, 2025

During a recent L-Mount Alliance live event at the 2025 CP+ show in Japan, Kaoru Mokunaka, Chief Leica Camera Representative for Japan said the following: There are seven member companies in the L-Mount Alliance (Leica, Panasonic, Sigma, DJI, Blackmagicdesign, SAMYANG, and ASTRO), but there are several other companies that have expressed interest in joining and […]

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Meike to release new lenses for Fuji X-mount on March 3rd

By PR admin | Published: February 27, 2025

Meike is teasing the release of new lens(es) for Fuji X-mount on March 3rd: I recently reported that Meike is Meike is expected to announce two new lenses: Meike AF 85mm f/1.8 Pro lens (already announced) Meike AF 35mm f/1.8 Pro lens

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The (unofficial) Canon RF lens roadmap

By PR admin | Published: February 27, 2025

Since Canon does not officially release roadmaps – here is an (unofficial) RF lens roadmap I found on Weibo:

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The new Sony 400-800mm f/6.3-8 G & 16mm f/1.8 G lenses are now available for pre-order

By PR admin | Published: February 27, 2025

The new Sony 400-800mm f/6.3-8 G and 16mm f/1.8 G lenses are now available for pre-order: US: B&H Photo | Adorama | Amazon DE: Erhardt | Koch | Calumet UK: WEX Sony 400-800mm f/6.3-8 G and 16mm f/1.8 G lenses officially announced A reminder that Viltrox also has a 16mm f/1.8 full-frame autofocus lens for Sony E-mount:

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Surprise: Schneider Kreuznach x LK Samyang 14-24mm f/2.8 lens for Sony E-mount (2025 CP+)

By PR admin | Published: February 26, 2025

This new lens on display at the 2025 CP+ show seems to be a collaboration between Schneider Kreuznach and Samyang: Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens for Sony E-mount (77 filter size)

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More new AF lenses from 7Artisans: 35mm f/2.8, 25mm f/1.8, 35mm f/1.8, and 50mm f/1.8

By PR admin | Published: February 26, 2025

In addition to the AF 24mm f/1.8 full-frame lens for E/L/Z I reported earlier today, 7Artisans introduced an additional 4 new lenses at the 2025 CP+ show:

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TTartisan retro-styled folding instant camera revealed

By PR admin | Published: February 26, 2025

The previously leaked and teased retro-styled folding instant camera from TTartisan is now revealed at the 2025 CP+ show in Japan. There are no details about the pricing or shipping date – check the official website for updates. Here are some additional pictures:

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DxO announces PureRAW 5

By PR admin | Published: February 26, 2025

DxO announced PureRAW 5. Available from April 15, 2025, this new version of the RAW processing software combines image quality, noise reduction, enhanced optical corrections, and a streamlined workflow. Here is what’s new in DxO PureRAW 5:

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7Artisans will soon release a new AF 35mm f/1.4 APS-C lens for Fuji X-mount

By PR admin | Published: February 26, 2025

In addition to the lenses I mentioned earlier today, 7Artisans is also expected to release a new AF 35mm f/1.4 APS-C lens for Fuji X-mount after the CP+ show (probably in March 2025). Here are the first pictures of the new lens:

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