Author Archives: PR admin

Is Insta360 coming up with a new mirrorless camera?

The CEO of Insta360 posted the above photo on Chinese social media, along with the words 向新的焦段进发, which translates to “Venture into new focal lengths.” The camera appears to be APS-C mirrorless (in white) based on the size relative to the hand. The mounted lens is f/1.8. Some of the buttons are:

Posted in Insta360| Tagged | 71 Comments

7Artisans is teasing a new lightweight lens (7Artisans AF 40mm f/2.5 FF?)

7Artisans is teasing a new lightweight (≈90g) lens that will be officially announced on January 27th. I am pretty sure this is the previously reported 7Artisans AF 40mm f/2.5 FF (Sony and Viltrox both already have 40mm f/2.5 lenses):

Posted in 7Artisans| Tagged , , | 62 Comments

DxO January 2026 update: 326 new DxO Modules for the latest cameras & lenses

This month, DxO Labs released 326 new DxO camera and lens modules for the latest releases, expanding support to more than 110,000 camera and lens combinations in total. It includes compatibility with some of the latest and most notable equipment from Canon, Nikon, Sony, Fujifilm, Hasselblad, Leica, and others — all precisely measured in DxO’s independent laboratories […]

Posted in DxO| Tagged , | 75 Comments

ON1 Effects 2026 now available

The new 2026 ON1 Effects is now officially released and available as a standalone application or as a plugin for Lightroom Classic and Photoshop. Version 2026 introduces new 1-click subject and background masks, layer-based masking, improved mask quality, and four new creative filters, all designed to give you speed without sacrificing control. Additional information:

Posted in ON1| Tagged | 47 Comments

2026 BCN awards

BCN Corporation, headquartered in Tokyo, announced the winners in the camera category for 2026. BCN collects POS sales data from most retail stores in Japan (January to December, 2025). Here is the latest ranking:

Posted in Other| Tagged , | 18 Comments

What else is new?

Here is what else is new:

Posted in Other| Tagged | 5 Comments

Brightin Star lenses now available at B&H Photo

Brightin Star lenses are now available for sale at B&H Photo. Until now, Brightin Star lenses were available only at Amazon, Ali Express, and the official online store. Some of the latest Brightin Star releases are:

Posted in Brightin Star| 57 Comments

No evidence that a new Fujifilm X-Pro4 camera is coming soon

Some random websites are reporting that a new Fujifilm X-Pro4 camera is coming soon. The Fujifilm X-Pro3 camera has been discontinued for a while without any replacement in sight: The Fujifilm X-Pro3 camera is discontinued Fujifilm X-Pro3 camera is being discontinued Digging deeper with AI, the Fujifilm X-Pro4 camera rumors appear to be just clickbait:

Posted in Fuji| Tagged , , , , | 16 Comments

The Viltrox Nexus PL to E Pro cinema AI adapter with full AF capabilities is now available on Kickstarter

The previously reported Viltrox Nexus F1 Pro cinema with AI-assisted phase-detection autofocus adapter (PL to E) with full AF capabilities and photo/video EXIF support is now available on Kickstarter and already rasised $42k. Additional informtion:

Posted in Viltrox| Tagged , , | 36 Comments

Cosina to display new lens prototypes at the 2026 CP+ show in Japan

Cosina will display new lens prototypes at the 2026 CP+ show in Japan:

Posted in Cosina, Voigtlander, Zeiss| Tagged , | 34 Comments