Author Archives: PR admin

Officially announced: 7Artisans 10mm f/3.5 APS-C ultra wide angle lens for E/X/Z/MFT

By PR admin | Published: July 1, 2025

The previously reported 7Artisans 10mm f/3.5 APS-C ultra wide angle lens for E/X/Z/MFT is now officially announced and available for order at the official online store, B&H Photo, and at Pergear. Additional information:

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The new Tamron 16-30mm f/2.8 Di III VXD G2 lens for Nikon Z and Sony E mount is now available for pre-order

By PR admin | Published: July 1, 2025

The new Tamron 16-30mm f/2.8 Di III VXD G2 lens for Nikon Z and Sony E mount is now available for pre-order at: US: B&H Photo | Paul’s Photo | Service Photo DE: Foto Erhardt UK: WEX Photo The Tamron G2-Trinity is now completed (pictured above): Tamron 16-30mm f/2.8 G2 Tamron 28-75mm f/2.8 G2 Tamron 70-180mm f/2.8 G2 Additional information on the new […]

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The already leaked Tamron 16-30mm f/2.8 Di III VXD G2 lens for Nikon Z and Sony E mount is now officially announced

By PR admin | Published: July 1, 2025

The already leaked Tamron 16-30mm f/2.8 Di III VXD G2 lens for Nikon Z and Sony E mount is now officially announced and available for order at B&H Photo. Additional information on the new lens can be found here:

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SG-image AF 25mm f/1.8 lens officially released (E/X)

By PR admin | Published: June 30, 2025

SG-image officially released the previously reported AF 25mm f/1.8 lens for Sony E and Fujifilm X mount. The new lens is available with four different color rings and is already listed for sale at Amazon Japan (SC-image lenses are also sold on eBay and Ali Express). Additional information:

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New Sony PXW-Z380 camera registered

By PR admin | Published: June 30, 2025

A new Sony PXW-Z380 camera was registered in Asia. The model is described as a “handheld shoulder-mounted camera” with support for dual-band Wi-Fi and Bluetooth. Here is an updated list of all recently registered Sony camera models:

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What else is new?

By PR admin | Published: June 30, 2025

The new “100 Leica Stories” book Ricoh Imaging Japan reported a record profit The new OM System OM-5 II camera is not compatible with the FL-LM3 flash Fringer EF-FX Ultra Canon EF Focal Reducer Now Available From B&H Photo – Make Your Full Frame EF F/2.8 Zooms F/2 Zooms Announcement of “GFX Challenge Grant Program […]

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Another Sony price increase coming to the US on June 30th?

By PR admin | Published: June 28, 2025

If you are planning to buy any Sony gear before the new price increase that will take effect on Monday, June 30th, consider doing so from one of our sponsors:  B&H Photo Amazon Adorama Paul’s Photo Service Photo The new Sony prices are already live at Adorama. On May 15, PhotoRumors exclusively reported on the […]

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The new Brightin Star 28mm f/2.8 olive green limited edition lens comes with a free Z/RF/E/X/L/GFX lens mount adapter

By PR admin | Published: June 28, 2025

The new Brightin Star 28mm f/2.8 olive green limited edition lens comes with a free Z/RF/E/X/L/GFX lens mount adapter and UV filter if you purchase it directly from the Brightin Star official website: The lens is also available for sale on Aliexpress, but without the free adapter. Amazon is already sold out. Check all available Brightin […]

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