Author Archives: PR admin

Leica announced a new MagSafe “LUX Grip” for smartphone photography

The previously rumored Leica LUX Grip for smartphone photography is now officially announced. It uses MagSafe to attach to an iPhone – is that strong enough for daily use? Pre-orders Additional informtion:

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Announced: OM System OM-3 camera, 17mm + 25mm f/1.8 II, and 100-400mm lenses

The previously reported OM System OM-3 camera, 17mm + 25mm f/1.8 II, and 100-400mm lenses are now officially announced: Pre-orders: Adorama | B&H Photo | WEX Photo | Foto Erhardt | Foto Koch OM System OM-3 videos Previous coverage (specs, press release, additional pictures) Additional information:

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Additional information on the upcoming Viltrox AF 35mm f/1.2 LAB lens for Sony E and Nikon Z cameras

On the day Nikon announced their new Nikkor  Z 35mm f/1.2 lens, we got some more details on the upcoming Viltrox AF 35mm f/1.2 LAB lens for Sony E and Nikon Z cameras:

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OM System announcement in 17 hours

In 17 hours OM System will officially announce the following new products: OM-3 camera M.Zuiko Digital ED 17 mm f/1.8 II M.Zuiko Digital ED 25 mm f/1.8 II M.Zuiko Digital ED 100-400 mm f/5.0-6.3 IS II Here are the latest leaks from 43addict:

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Nikon officially announced the Nikkor Z 35mm f/1.2 S lens and the Coolpix P1100 superzoom camera

Nikon officially announced the previously rumored Nikkor Z 35mm f/1.2 S lens and the Coolpix P1100 24-3000mm superzoom camera. Nikon Coolpix P1100 Camera Pre-order: US: Adorama | B&H Photo | Paul’s | Service DE: Erhardt | Calumet | Koch UK: WEX | Clifton CA: Camera Canada Additional informtion Shipping in late February 2025 Incredible 24-3000mm (35mm equiv.) Digital Fine Zoom reaches […]

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Additional information on the new Lexar ARMOR GOLD UHS-II SDXC memory cards

Additional information on the new Lexar ARMOR GOLD UHS-II SDXC memory cards (previously reported here, pre-orders: 128GB ARMOR GOLD | 256GB ARMOR GOLD):

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OM System new products announcement in 2 days: THE BIG recap

OM System will have a major new product announcement in 2 days on February 6th. See all the details on what’s coming at 43addict:

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A wide range of new PolarPro products announced

PolarPro announced several new products (see all PolarPro products):

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The latest Nikon rumors

The latest Nikon rumors: Nikon Coolpix P1000 replacement (P1100?) Nikon Nikkor Z 35mm f/1.2 S-line lens (expected tonight) Nikkor Z 28-135mm f/4 PZ zoom lens (expected next week) New line of Nikkor cinema lenses (rumored for a while) Nikon Z9II (latest details) Nikon Z5II (maybe in the summer of 2025) Nikon Z video camera

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Sony enhances Creators’ Cloud with the addition of direct transfers to Google Drive or Adobe Lightroom

Sony announced an update to its Creators’ Cloud platform, introducing direct cloud transfers to Google Drive and Adobe Lightroom through the Creators’ App. This feature streamlines workflows by automating image and video uploads for faster, more efficient post-production. Available in version 2.6.0, the update also includes enhanced smartphone transfer capabilities, differential transfer for improved efficiency, […]

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