Author Archives: PR admin

Sigma BF camera hands-on pictures from NYC pop-up store

Here are some hands-on photos of the new Sigma BF camera from the pop-up store in NYC (see previous coverage): The new Sigma products are now available for pre-order: Sigma BF camera (L): B&H Photo | Adorama | WEX | Koch | Erhardt Sigma 300-600mm f/4 DG OS Sports lens (E/L): B&H Photo | Adorama | WEX | Koch […]

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CIPA reveals 2025 camera and lens shipment forecast and price graphs

The CIPA January 2025 stats are now available online: CIPA January 2025 stats CIPA also revealed their 2025 camera and lens shipment forecast and price graphs:

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List of upcoming 7Artisans lenses: 35mm f/1.4 XF, 27mm f/2.8 XF, and 50mm f/1.8 L

7Artisans is rumored to announce three new lenses this month (March 2025): 7Artisans AF 50mm f/1.8 L-mount: expected at the end of March 7Artisans AF 35mm f/1.4 XF (pictured above): expected at the end of March: Ultra-Fast Autofocus – Equipped with an STM motor for millisecond-level focus response, supporting eye, face, and animal detection. Ultra-Light & […]

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The latest Sirui Aurora 85mm f/1.4 full-frame autofocus lens will be available in additional mounts

The latest Sirui Aurora 85mm f/1.4 full-frame autofocus lens (buy at Amazon and B&H Photo) will soon be available also in additional mounts: The lens was already released for Nikon Z, Sony E, and Fuji X cameras, so Leica L and Canon RF mounts are possible. Several new Sirui lenses are now available for purchase […]

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The Yongnuo YN 56mm f/1.4 DA DSM WL Pro APS-C lens is now officially released for Sony E-mount

The Yongnuo YN 56mm f/1.4 DA DSM WL Pro APS-C lens is now officially released for Sony E-mount in China. The lens is currently available for Nikon Z-mount: Additional information:

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What else is new?

Here are the latest posts from the “rumors” and “addict” sites:

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OM SYSTEM on a new PEN camera: “The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor“

Phototrend published their latest interview with OM SYSTEM executives at the 2025 CP+ show. One of the questions asked was about the future of the currently discontinued PEN camera line, and Kazuhiro Togashi (Vice President of Product Planning and Brand Strategy) responded that “The PEN series is a core part of the OM SYSTEM lineup, […]

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