Author Archives: PR admin

OM System continues to be in the red in 2024 with a negative operating profit of -¥1.2 billion yen

By PR admin | Published: September 2, 2025

The latest issue of Nikkei Financial Quarterly Report reported that OM System continues to be in the red in 2024, with sales of 36.6 billion yen and a negative operating profit of -1.2 billion yen:

Posted in OM System| Tagged | 3 Comments

Sigma changes sales method and pricing of the 14mm f/1.4 DG DN | Art lens (E/L)

By PR admin | Published: September 2, 2025

Sigma announced changes in sales method and pricing of the 14mm f/1.4 DG DN | Art lens for L-mount and E-mount (B&H Photo | WEX Photo | Foto Erhardt):

Posted in Sigma| Tagged | 7 Comments

Two new Air lenses added to the Viltrox roadmap: 9mm f/2.8 & 14mm f/4

By PR admin | Published: September 2, 2025

Viltrox added two new lenses to their roadmap: Viltrox AF 9mm f/2.8 Air E/Z (APS-C) Viltrox AF 14mm f/4 Air E (full-frame) Since Viltrox is now part of the L-Mount Alliance, I expect them to release their top-selling full-frame lenses also for L-mount. Viltrox announced new camera lens cleaning travel kit for $13

Posted in Viltrox| Tagged , , , | 3 Comments

What else is new?

By PR admin | Published: September 2, 2025

Here is what else is new:

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Another teaser for the upcoming Sigma lenses

By PR admin | Published: September 1, 2025

Sigma has a new teaser for their upcoming lenses (click for a larger view – the labels are just a guess): Sigma 135mm f/1.4 Art DG Sigma 20-200mm f/3.5-6.3 Sigma 35mm f/1.2 Art DG DN II It seems that the small lenses on the teaser have already been released (Sigma 12mm f/1.4 DC DN lens […]

Posted in Sigma| Tagged , , , | 102 Comments

Today Viltrox became the 10th member of the L-Mount Alliance

By PR admin | Published: September 1, 2025

As I already reported, today Viltrox became the 10th member of the L-Mount Alliance. Currently, Viltrox has only cinema lenses and adapters for L-mount: Additional information can be found here:

Posted in Viltrox| Tagged , , | 33 Comments

Canon to announce a new entry level cinema camera on September 9th (Canon EOS RC?)

By PR admin | Published: September 1, 2025

Just like Nikon, Canon will also announce a new entry-level cinema camera on September 9th. The new video-focused compact hybrid camera is expected to be a competitor to the Sony FX3 and the upcoming Nikor Zr. The model name could be Canon EOS RC. Stay tuned for updates. The latest Canon rumors

Posted in Canon| Tagged , , | 5 Comments

Viltrox AF 56mm f/1.2 Pro APS-C lens announced (X/E)

By PR admin | Published: September 1, 2025

The previously reported Viltrox AF 56mm f/1.2 Pro APS-C lens for Fujifilm X and Sony E mount is now officially announced. Pre-orders are now open at B&H Photo. Additional information can be found here. Check also the official website: X-mount | E-mount (international shipping available). Key features of the new lens:

Posted in Fuji, Sony, Viltrox| Tagged | 18 Comments

Additional information on the upcoming Sigma 135mm f/1.4 DG Art full-frame lens

By PR admin | Published: September 1, 2025

Here is some additional information on the upcoming Sigma 135mm f/1.4 DG Art full-frame lens that is expected to be announced on September 9th during Sigma’s “Master of Optics” event:

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The new Hasselblad X2DII 100MP medium format camera is cheaper than all Leica interchangeable lens cameras

By PR admin | Published: August 31, 2025

The new 100MP Hasselblad X2DII medium format camera is cheaper than all Leica interchangeable lens cameras: Hasselblad X2DII: 7,399 Lieca SL3: $7,485 Leica M11-P: $9,840 Leica M11 Glossy Black: $9,840 Leica M11 Monochrom: $10,160 Leica M11-P Safari: $10,495 Fujifilm GFX models: $5,400-$8,300 The price of the old Mark I version of the X2D 100C when […]

Posted in Hasselblad, Leica| Tagged | 118 Comments