Author Archives: PR admin

Sony a7r IV mirrorless camera announcement

Watch the official Sony press event live here (see the specs at the bottom of this post). Liveblogging:

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Surprise: Sony to announce a new 61MP Sony a7r IV mirrorless camera today (ILCE-7RM4)

Nobody expected that: today Sony will announce a new a7r IV mirrorless camera today (ILCE-7RM4) with a new 61MP sensor. There will be also a few new accessories: VG-C4EM (battery grip), ILCE-7RM4, and XLR-K3M. Update – watch the liveblogging of the press event here: Sony a7r IV mirrorless camera announcement Update – the new a7r IV is […]

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First review of the Zenitar 50mm f/0.95 lens for Sony E-mount: “So much is wrong with this lens, I don’t even know where to start.”

Phillipreeve published the first review of the new Zenitar 50mm f/0.95 full-frame mirrorless lens for Sony E-mount (now available for sale on eBay):

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DJI has a new teaser for a new gimbal for mirrorless cameras

DJI has a new teaser for what appears to be a new lightweight gimbal for mirrorless cameras:

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Sony to hold a “special live event” tomorrow (Tuesday)

Sony will hold a “special live event” tomorrow, Tuesday, July 16, at 10:00 am EST. There is no reliable information about what exactly will be announced, but the new products will be photography related (AlphaUniverse, #sonyalpha). Stay tuned for additional information.

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New Sony savings/rebates in the US

Sony has new rebates in the US – check the detlais at Adorama and B&H Photo – up to $1,000 off for a limited time:

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Two more Sigma related news / announcements

Two more Sigma related news from their last press event in Tokyo: Sigma to create ‘Classic’ range of cine Art primes: “Alongside its other announcements, Sigma said it will introduce ‘Classic’ versions of its Cine prime lenses. The ‘Classic Art Prime’ series aims to re-create the look and atmosphere seen in classic films of the […]

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