Author Archives: PR admin

What’s next?

By PR admin | Published: October 13, 2025

Here is the list of some of the upcoming/rumored cameras and lenses:

Posted in Other| Tagged | 2 Comments

What else is new?

By PR admin | Published: October 13, 2025

Here is what else is new:

Posted in Other| Tagged | 2 Comments

5DayDeal Photography Bundle 2025 bundle now available

By PR admin | Published: October 12, 2025

The new 2025 5DayDeal photography bundle is now available – as with previous years, you will get a package of different photography tools drastically reduced ($1,000+ worth of pro-level courses, tools, and creative assets for as little as $98). Several different bundles are available, and a portion of the proceeds will be donated to charities. This […]

Posted in Deals| Tagged , | 28 Comments

Updated list of latest/upcoming/rumored Chinese lenses

By PR admin | Published: October 12, 2025

Updated list of latest/upcoming/rumored Chinese lenses:

Posted in Other| Tagged , , | 5 Comments

SG-Image 85mm f/1.8 lens officially announced

By PR admin | Published: October 12, 2025

The previously reported SG-Image 85mm f/1.8 is now officially announced (SG-Image lenses are sold on Amazon, eBay, and AliExpress):

Posted in SG-IMAGE| Tagged , | 15 Comments

Zeiss to announce a new Otus mirrorless lens next week

By PR admin | Published: October 12, 2025

Zeiss is rumored to announce a new Otus mirrorless lens next week. I am not sure about the focal length, but since we already have the 50mm f/1.4 and 85mm f/1.4 (pictured above), the remaining options are a 28mm or a 100mm. Stay tuned for updates.

Posted in Zeiss| Tagged , , , | 9 Comments

Confirmed: OM System price increase in the US coming on October 13th

By PR admin | Published: October 10, 2025

I already reported in early September that Panasonic and OM System will have a new price increase in the US as a result of Trump’s tariffs: OM System and Panasonic Lumix price increases coming to the US, while new Sofortrabatt & Cashback programs started in Europe The Panasonic price increase is already in effect in […]

Posted in OM System| Tagged , | 38 Comments

New TTartisan 17mm f/4 full-frame tilt-shift lens announced for Sony E and Fuji GFX

By PR admin | Published: October 10, 2025

TTartisan announced a new 17mm f/4 tilt-shift lens. The available mounts in the first batch are Sony E and Fuji GFX. The second batch is coming soon, and it will be for Z/RF/L cameras. The price of the lens is $509. Orders are now open on Amazon and at the official online store. Additional information:

Posted in TTartisan| Tagged | 24 Comments

Panasonic Lumix announcement on October 17th

By PR admin | Published: October 10, 2025

Panasonic will announce a new Lumix product(s) on October 17th:

Posted in Panasonic| 19 Comments

Sirui Aurora 35mm f/1.4 full-frame autofocus lens (Z/E/X/L) officially announced

By PR admin | Published: October 9, 2025

The previously reported Sirui Aurora 35mm f/1.4 lens (Z/E/X/L) is now officially announced. The lens was already listed for pre-order at B&H Photo back in August: New Sirui Aurora 35mm f/1.4 lens now available for pre-order (Z/E/X/L) Pre-orders are open at Amazon, B&H Photo, and the official Siriu website: Additional information:

Posted in Sirui| Tagged , , | 26 Comments