Author Archives: PR admin

Hands-on pictures of the new Sigma BF full-frame L-mount camera

By PR admin | Published: February 24, 2025

Here are a few hands-on pictures of the new Sigma BF full-frame L-mount camera (pre-order links: B&H, Adorama, WEX, Koch, Erhardt):

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20 things you need to know about the new Sigma BF full-frame mirrorless camera with L-mount

By PR admin | Published: February 24, 2025

Here are 20 things you need to know about the new Sigma BF full-frame mirrorless camera with L-mount: The BF stands for “Beautiful foolishness” No memory card slots No EVF No IBIS Electronic Image Stabilization (EIS) for video only There are new BF matching I series silver lenses Only three buttons Haptic responsive controls 230GB […]

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The new Sigma products are now available for pre-order (BF camera, 300-600mm, 16-300mm, I series lenses)

By PR admin | Published: February 24, 2025

The new Sigma products are now available for pre-order: Sigma BF camera (L): B&H Photo | Adorama | WEX | Koch | Erhardt Sigma 300-600mm f/4 DG OS Sports lens (E/L): B&H Photo | Adorama | WEX | Koch | Erhardt Sigma 16-300mm f/3.5-6.7 DC OS Contemporary lens (E/L/X/RF): B&H Photo | Adorama | WEX | Koch | Erhardt Sigma […]

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New Thypoch Simera 75mm f/1.4 lens announced

By PR admin | Published: February 24, 2025

The previously leaked Thypoch Simera 75mm f/1.4 lens is now officially announced. Orders are now open at: US: B&H Photo | Adorama | Amazon (coming soon) DE: Foto Erhardt | Foto Koch | Calumet UK: WEX Photo International shipping: Thypoch website Key features of the Simera 75mm f/1.4 lens:

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One final Zeiss Otus ML mirrorless lenses teaser before the official announcement tomorrow (for Z/E/RF mount)

By PR admin | Published: February 24, 2025

Zeiss published one final teaser for their upcoming Otus ML mirrorless lenses (see B&H Photo listing) before the official announcement tomorrow: Have we really overlooked a breadcrumb or two? See all the previous Zeiss Otus ML coverage here:

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Sigma announces a new BF camera with L-mount, 300-600mm f/4, 16-300mm f/3.5-6.7, and I series lenses

By PR admin | Published: February 23, 2025

Sigma launched several new products ahead of the CP+ show in Japan: Sigma BF camera (L-mount) Sigma 300-600mm f/4 DG OS Sports lens Sigma 16-300mm f/3.5-6.7 DC OS Contemporary lens Sigma I series silver lenses for L-mount The BF in the camera name stands for “Beautiful foolishness”. 20 things you need to know about the […]

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DJI announced a new RS4 Mini camera stabilizer that can track moving subjects automatically

By PR admin | Published: February 23, 2025

DJI announced a new RS4 Mini camera stabilizer that can track moving subjects automatically: Order: Adorama | B&H | Amazon | Koch | Erhardt | Calumet | WEX | DJI Product page Additional information:

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