Author Archives: PR admin

What else is new?

By PR admin | Published: January 1, 2026

Here is what else is new:

Posted in Other| Tagged | 45 Comments

Happy New Year!

By PR admin | Published: December 31, 2025

Happy New Year to everyone who reads PhotoRumors – whether you’re just checking in for the latest scoops, or tipping us off with rumors! Huge thanks to all of you for being part of this little community. You can follow PhotoRumors on Facebook  | Twitter  | Instagram | Threads | YouTube. Please make sure you use the correct/updated PhotoRumors RSS […]

Posted in Other| 23 Comments

What’s coming next from Viltrox?

By PR admin | Published: December 31, 2025

Here is an updated list of the latest/upcoming/rumored Viltrox lenses: Viltrox 55mm f/1.8 EVO (E/Z) Viltrox 35mm f/1.8 EVO (E/Z) Update – the Viltrox Nexus PL to E Pro cinema AI adapter with full AF capabilities is coming to Kickstarter on January 15th. Viltrox AF 50mm f/1.4 Pro lens for Nikon Z-mount Viltrox AF 16mm […]

Posted in Viltrox| Tagged , , , , , , , , | 28 Comments

Significant ProGrade memory cards price increase coming in Japan (up to 123%)

By PR admin | Published: December 31, 2025

ProGrade will have a significant price increase for memory cards in Japan on January 8th, “due to the surge in demand associated with the construction of AI infrastructure.” The ProGrade SDXC UHS-II V60 GOLD 1TB memory card, for example, will go up by 123% – here is the full list of price increases:

Posted in ProGrade| Tagged | 14 Comments

SG-Image to announce a new AF 35mm f/2.2 full-frame pancake lens (E/Z/L)

By PR admin | Published: December 30, 2025

SG-Image is developing a new AF 35mm f/2.2 pancake lens for E/Z/L mount – here are some pictures of the final prototype (SG-Image lenses are sold on Amazon, eBay, and AliExpress):

Posted in SG-IMAGE| Tagged , | 31 Comments

Brightin Star 35mm f/1.4 full-frame manual focus lens officially announced (E/Z/RF/L/X)

By PR admin | Published: December 29, 2025

The previously reported Brightin Star 35mm f/1.4 full-frame manual focus lens (E/Z/RF/L/X) is now officially announced and available for order: Amazon Brightinstar online store Additional information on the new lens:

Posted in Brightin Star| Tagged | 70 Comments

Vote for the worst camera of 2025

By PR admin | Published: December 28, 2025

Vote for the worst camera of 2025 (see previous losers): Loading… Here is the list of all cameras released in 2025:

Posted in Other| Tagged | 52 Comments

What else is new?

By PR admin | Published: December 28, 2025

Here is what else is new: Sigma 300-600mm f/4 DG OS Sports lens for Sony E-mount tested on the Nikon Z9 camera with the Megadap Pro adapter The Nikon ZR will get many firmware updates next year Xiaomi announced a new 17 Ultra Leica Edition smartphone with manual zoom ring, 200MP high-end camera setup, and CAI Photo […]

Posted in Other| Tagged | 27 Comments

New Brightin Star 35mm f/1.4 full-frame manual focus lens to be announced next week

By PR admin | Published: December 27, 2025

Brightin Star will announce a new 35mm f/1.4 full-frame manual-focus lens next week, featuring a retro-designed, all-metal body available in black and silver, with stepped and stepless aperture control, and a lightweight design.

Posted in Brightin Star| Tagged | 65 Comments

Coming soon: Blazar Talon 50mm T2.1 full-frame 1.5X autofocus anamorphic lens

By PR admin | Published: December 27, 2025

Here are the first images and video of the new Blazar Talon 50mm T2.1 full-frame 1.5X autofocus anamorphic lens (Blazar lenses are sold at B&H Photo):

Posted in Blazar| 22 Comments