
Irix posted a new video teaser about their upcoming fast (“we are the fastest“) medium format lens for Fujifilm GFX (see previous teaser here):

Is this how the future will look for most camera brands? Making camera solutions for the smartphone industry and adding their brand logo on the back of a mobile phone? This is what we have seen so far: Huawei + Leica OnePlus + Leica (just a rumor for now) Nokia + Zeiss Vivo + […]
Sony a7 IV possible specifications:

Today TTartisan officially announced a new red limited edition 50mm f/0.95 lens for Leica M-mount with ox engraved on the lens cap to celebrate the Year of the Ox (see my post from yesterday). Only 500 pieces will be produced worldwide. The lens is now available for pre-order in the Photo Rumors Online Store – […]