Author Archives: PR admin

The Hasselblad X2D 100C is now $2,460 off, the XCD 30mm f/3.5 lens is $1,000 off

By PR admin | Published: December 13, 2025

We rarely see Hasselblad discounts. Here are the latest Hasselblad holiday savings: The Hasselblad X2D 100C camera is now $2,460 off The Hasselblad XCD 30mm f/3.5 lens is now $1,000 off

Posted in Deals, Hasselblad| Tagged | 10 Comments

Exclusive SmallRig discount coupon code: get 12% off sitewide 

By PR admin | Published: December 13, 2025

PhotoRumors readers can use the exclusive discount coupon code RUMORS for 12% off sitewide (stackable with price-drop items, but not multi-item discounts) – the code works only for purchases made on the official SmallRig website: Here are some of the latest SmallRig products:

Posted in Deals, SmallRig| 15 Comments

Coming soon: 7Artisans MF 6mm f/2 fisheye APS-C lens (E/X/Z/MFT/R)

By PR admin | Published: December 13, 2025

A quick update to my previous post: the second lens from 7Artisans will be a new 6mm f/2 diagonal fisheye manual-focus APS-C lens with a 220° field of view. The new lens will be available for E/X/Z/MFT/R mount. Updated list of latest/upcoming/rumored Chinese lenses Coming soon: 7Artisans MF 50mm f/1.2 (E/X/Z/MFT) Here is an updated list […]

Posted in 7Artisans| Tagged | 7 Comments

What else is new?

By PR admin | Published: December 13, 2025

Here is what else is new:

Posted in Other| Tagged | 7 Comments

Now available: new Brightin Star 24mm f/1.8 full-frame autofocus lens for Nikon Z/Sony E

By PR admin | Published: December 12, 2025

The previously reported Brightin Star 24mm f/1.8 full-frame autofocus lens for Nikon Z and Sony E cameras is now officially announced and is currently in stock. For the next two weeks, you can get the intro price of $309.99 (6% off from the original $329.99 price) at: Official online store Amazon (check out also the Brightin Star Amazon […]

Posted in Brightin Star| Tagged , | 30 Comments

Aiarty Image Enhancer instantly fixes blurry, grainy, and low-res photos (49% off lifetime license + extra Xmas coupon)

By PR admin | Published: December 12, 2025

We all encounter situations where the environment fights against us: the lighting is too dim, the subject moves too fast, or the focal length just isn’t long enough. You end up with a composition you love, but the photo itself—plagued by high-ISO noise, slight motion blur, or low pixel count from cropping—becomes a headache to […]

Posted in Other| Tagged , , , | 22 Comments

Updated list of latest/upcoming/rumored Chinese lenses

By PR admin | Published: December 11, 2025

Here is an updated list of the latest/upcoming/rumored Chinese lenses: Viltrox AF 50mm f/1.4 Pro lens for Nikon Z-mount Viltrox 35mm f/1.2 LAB lens for Nikon Z mount Viltrox AF 16mm f/1.8 for L-mount Viltrox AF 28mm f/4.5 for L-mount Viltrox tilt-shift lens Viltrox to release their first lenses for Canon RF mount? Viltrox AF […]

Posted in Other| Tagged , , , , , , , , , , , , , | 31 Comments

Ending tomorrow: the world’s first Sirui Astra 50mm/75mm/100mm 1.33X full-frame autofocus anamorphic cine lenses on Kickstarter (E/Z/L)

By PR admin | Published: December 11, 2025

The Kickstarter project for the world’s first  Sirui Astra 50mm/75mm/100mm 1.33X full-frame autofocus anamorphic cine lenses for E/Z/L mount is ending tomorrow with  over $537k raised. Here are the details:

Posted in Sirui| Tagged , , , | 17 Comments

Here is an updated list of photo gear promo codes you can use during this holiday shopping season

By PR admin | Published: December 10, 2025

Here is an updated list of promo codes you can use during this holiday shopping season: Lenses Viltrox 5% off code: NIKONRUMORS Light Lens Lab lenses 5% off code: RUMORS TTartisan 5% off code: RUMORS 7artisans 5% off code: RUMORS BrightinStar $5 off code: RUMORS Funleader 5% off code: LEICARUMORS Thypoch 5% off code: THYPOCH […]

Posted in Deals| Tagged , , , , , , , | 51 Comments

What else is new?

By PR admin | Published: December 10, 2025

Here is what else is new:

Posted in Other| Tagged | 21 Comments