Author Archives: PR admin

The new Viltrox 35mm f/1.2 LAB lens is coming next week with a color LCD screen

By PR admin | Published: April 11, 2025

The full details of the upcoming Viltrox 35mm f/1.2 LAB lens with a color LCD screen for Sony E and Nikon Z mount leaked online:

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New Brightin Star 12mm f/2.8 full-frame lens announced (E/Z/RF/L)

By PR admin | Published: April 11, 2025

Brightin Star officially announced their new 12mm f/2.8 full-frame manual focus lens (teaser). Check their Amazon store and Brightin Star website for updates. Here are the details:

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What else is new?

By PR admin | Published: April 11, 2025

Here are the latest posts from the “Rumors” and “Addict” sites:

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First leaked image of the rumored Fujifilm half-frame digital compact camera with 1″ sensor and vertical screen

By PR admin | Published: April 10, 2025

This is the first leaked image of the rumored Fujifilm half-frame digital compact camera with 1″ sensor and vertical screen (see FCC filing):

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Just announced: 7Artisans AF 50mm f/1.8 FF lens for L-mount

By PR admin | Published: April 9, 2025

  7Artisans just announced the previously reported L-mount of the 7Artisans AF 50mm f/1.8 FF lens, priced at $228. The lens features an optical structure of 11 elements in 9 groups, including two aspherical lenses, one extra-low dispersion (ED) element, and two high-index elements. Orders are now open at: B&H Photo 7Artisans Pegear Additional information:

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Mockups of the rumored Fujifilm half-frame digital compact camera with vertical screen

By PR admin | Published: April 8, 2025

FujiAddict posted a mockup of what the rumored Fujifilm half-frame digital compact camera with 1″ sensor and vertical screen could look like based on the reported FCC filings:

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7Artisans is teasing a new 10mm wide-angle lens

By PR admin | Published: April 8, 2025

In addition to the 40mm f/2.5 full-frame autofocus lens, 7Artisans is also teasing a new 10mm wide-angle lens: Check the official 7artisans website for updates. All new product announcements from the 2025 NAB show can be found on this page:

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Panasonic joins the Content Authenticity Initiative

By PR admin | Published: April 8, 2025

After Leica, Nikon, Fuji, and Sony, Panasonic also joined the Content Authenticity Initiative:

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Fujifilm sold 100 million Instax cameras since 1998, announced a new INSTAX Mini 41 model

By PR admin | Published: April 8, 2025

Fujifilm officially announed the previously rumored INSTAX Mini 41 instant film camera: Pre-order: B&H Photo | WEX Photo Press release Fuji has sold 100 million Instax in more than 100 countries since 1998 Additional informtion on the new INSTAX Mini 41:

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New Fujifilm FF240003 camera with vertical LCD screen registered with the FCC

By PR admin | Published: April 8, 2025

Fujifilm has registered a new FF240003 camera with the FCC. Here are the drawings – you can clearly see the vertical LCD screen on the back, which could indicate that this filing is for the rumored Fujifilm half-frame digital compact camera:

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