Author Archives: PR admin

Zeiss to announce a new Otus mirrorless lens next week

By PR admin | Published: October 12, 2025

Zeiss is rumored to announce a new Otus mirrorless lens next week. I am not sure about the focal length, but since we already have the 50mm f/1.4 and 85mm f/1.4 (pictured above), the remaining options are a 28mm or a 100mm. Stay tuned for updates.

Posted in Zeiss| Tagged , , , | 9 Comments

Confirmed: OM System price increase in the US coming on October 13th

By PR admin | Published: October 10, 2025

I already reported in early September that Panasonic and OM System will have a new price increase in the US as a result of Trump’s tariffs: OM System and Panasonic Lumix price increases coming to the US, while new Sofortrabatt & Cashback programs started in Europe The Panasonic price increase is already in effect in […]

Posted in OM System| Tagged , | 38 Comments

New TTartisan 17mm f/4 full-frame tilt-shift lens announced for Sony E and Fuji GFX

By PR admin | Published: October 10, 2025

TTartisan announced a new 17mm f/4 tilt-shift lens. The available mounts in the first batch are Sony E and Fuji GFX. The second batch is coming soon, and it will be for Z/RF/L cameras. The price of the lens is $509. Orders are now open on Amazon and at the official online store. Additional information:

Posted in TTartisan| Tagged | 24 Comments

Panasonic Lumix announcement on October 17th

By PR admin | Published: October 10, 2025

Panasonic will announce a new Lumix product(s) on October 17th:

Posted in Panasonic| 19 Comments

Sirui Aurora 35mm f/1.4 full-frame autofocus lens (Z/E/X/L) officially announced

By PR admin | Published: October 9, 2025

The previously reported Sirui Aurora 35mm f/1.4 lens (Z/E/X/L) is now officially announced. The lens was already listed for pre-order at B&H Photo back in August: New Sirui Aurora 35mm f/1.4 lens now available for pre-order (Z/E/X/L) Pre-orders are open at Amazon, B&H Photo, and the official Siriu website: Additional information:

Posted in Sirui| Tagged , , | 26 Comments

New realme × Ricoh Imaging strategic partnership announced

By PR admin | Published: October 9, 2025

Realme and Rioch Imaging announced a new strategic partnership on smartphone imaging (in the US Realme smartphones are sold at Amazon):

Posted in Ricoh| Tagged | 10 Comments

What else is new?

By PR admin | Published: October 8, 2025

Here is what else is new: → Kodak released two new Kodacolor color negative films (35mm roll film, 36 exposures): Kodak Kodacolor 100 Color Kodak Kodacolor 200 Color → Think Tank Photo released new FocusPoint Rolltop backpacks (check website for additional information). → Gura Gear released a new Kiboko City Mini 12L+ camera backpack (check website […]

Posted in Other| Tagged | 21 Comments

Top 10 most viewed PhotoRumors posts for September 2025

By PR admin | Published: October 8, 2025

Here are the top 10 most viewed PhotoRumors posts for September 2025:

Posted in Top 10 Posts| 22 Comments

Sony registered a new camera WW824259 overseas

By PR admin | Published: October 7, 2025

Sony registered a new camera (WW824259) with the Indonesian telecommunications authority. This is likely the rumored Sony a7V that is expected to be announced soon. Here is the breakdown of the latest Sony releases:

Posted in Sony| Tagged , , | 54 Comments

More notable Amazon Prime Day deals

By PR admin | Published: October 7, 2025

Here are some notable Amazon Prime Day photo deals: By brand: Viltrox TTartisan 7artisans Brightin Star Rokinon SmallRig Meike Pergear Sirui Nextorage Lexar SanDisk GoPro DJI Insta360 WANDRD NEEWER Apple By country: Amazon US Amazon CA Amazon DE Amazon UK Amazon FR Amazon IT Amazon ES By category Photography Cameras Lenses Accessories Camera bags Tripods […]

Posted in Deals| Tagged | 26 Comments