
= The previously rumored Fuji Instax Square SQ20 hybrid instant camera is now officially announced. The full press release can be found here. US pricing is not yet available.

The new Fujifilm GFX 50R medium format mirrorless camera will be officially available for pre-order tomorrow. If you are planning to buy the 50R in a kit with a new lens, you can place your order now with Amazon US: Three different lens combos are available: Fujinon GF32-64mm f/4 R LM WR Fujinon GF45mm f/2.8 R […]

Fujifilm added three new G-mount (GFX/GF) lens to their roadmap: GF100-200mmF5.6 R LM OIS WR telephoto lens With a focal distance of 100mm to 200mm (equivalent to 79-158mm in the 35mm film format), this telephoto zoom lens is ideal for shooting scenery. Together with the GF1.4X TC WR teleconverter, which extends the focal distance of […]

Fujifilm announced the development of the previously rumored GFX 100MP medium format mirrorless camera (the above pictures are just a concept). Press release: