Category Archives: Fuji

Fujifilm announces the development of its first filmmaking camera: the Fujifilm GFX Eterna (Fujifilm GFX Eterna 102 MP medium format cinema camera)

Fujifilm announced the development of its first filmmaking camera – the Fujifilm GFX Eterna (Fujifilm GFX Eterna 102 MP medium format cinema camera):

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The latest financial results from Nikon, Ricoh, Fujifilm, Canon, and Sony

Nikon released Q2 financial results No real change or surprises 1st half revenue at ¥151.7 billion, earnings at ¥28.8. The full-year forecast remains the same at ¥305 billion, but the earnings forecast raised from ¥45 to ¥47 million. The full-year forecast remains the same, with 850,000 bodies and 1.35m lenses. Nikon claims the market is still […]

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About the two upcoming Fuji cameras teased for 2025

Here are some rumors on the two upcoming Fujifilm cameras for 2025 that were teased during the last X Summit:

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The Fujifilm Instax Mini Evo 90th anniversary limited edition hybrid instant camera is now in stock

The new Fujifilm Instax Mini Evo 90th anniversary limited edition hybrid instant camera is now in stock at B&H Photo and Amazon. Additional information on the limited edition can be found here:

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“But wait, there’s one more thing”: Fujifilm is teasing two new cameras for next year

During today’s Fujifilm X Summit 2024, Yuji Igarashi (General Manager of Fujifilm Electronic Imaging Division) attempted the famous Steve Jobs “one more thing” bit, but he did not reveal anything new – he just informed us that Fujifilm has two more new cameras coming:

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New camera and lenses announced at the 2024 Fujifilm X Summit

Most of the information on the new Fujifilm products has already leaked. Here is some additional coverage, including pre-order links: Pre-orders; Adorama | Amazon | B&H | Erhardt | Koch | Calumet | WEX Additional information on all-new  Fujifilm products Press releases Fuji X-M5 camera overview:

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Here are the prices of the upcoming Fujifilm cameras and lenses

Here are the European prices of the upcoming Fujifilm cameras and lenses: Fujifilm X-M5 camera body only: £799 | €899 | $799 Fujifilm X-M5 + XC 15-45mm lens kit: £899 | €999 | $899 Fujinon XF 500mm f/5.6 lens: £2,899 | €3,399 | $2,999 Fujinon XF 16-55mm f/2.8 II lens: £1,149 | €1,349 | $1,199 […]

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Major leak of all upcoming Fujifilm products: XF 16-55mm, XF 500mm, and X-M5

Fujinon XF16-55mm f/2.8 R LM WR II Approximately 37% reduction in weight Optimized lens configuration for superior image quality Introduction of the “Aperture Click Switch” for seamless video recording 11 groups, 16 elements 4 aspherical lenses 1 Super ED lens 3 ED lenses See the full details here Fujinon XF 500mm F5.6 R LM OIS […]

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Fujifilm X-M5 promo video posted online prematurely

Here is a Fujifilm X-M5 promo video that was posted online prematurely and will probably be removed soon – you can clearly see the new film simulation dial in action (see the X-M5 rumored specifications here):

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Fujifilm teases the upcoming Fujinon XF 16-55mm f/2.8 II and Fujinon XF 500mm f/5.6 lenses

In addition to the X-M5 camera, Fujifilm is also teasing their upcoming Fujinon XF 16-55mm f/2.8 II (calling it “The lightest Red Badge“) and the new Fujinon XF 500mm f/5.6 lenses (“Go further“) that will be officially announced at the 2024 X Summit on October 14:

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Fuji is already teasing the upcoming X-M5 camera

Fuji is already teasing the upcoming X-M5 camera (see rumored specifications) that will be officially announced at the next X Summit, which will take place at Clay Studio on October 14:    

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Fujifilm X Summit 2024 is coming on October 14, here is what to expect

Fujifilm announced that the next X Summit will take place at Clay Studio on October 14 at 9 am EST. Here is what to expect:

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