Category Archives: Sigma

Sigma promises not to increase prices in the US after the latest tariffs

By PR admin | Published: July 31, 2025

In an internal email, Sigma US promises not to further increase prices in the US after the latest tariffs on imported goods from Japan (and other countries):

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Sigma is rumored to announce at least two new lenses on August 19th

By PR admin | Published: July 30, 2025

   Sigma is rumored to have a new product announcement on or around August 19th. Two of the upcoming lenses already already leaked online (see pictures above):

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Leaked pictures of the upcoming Sigma 12mm f/1.4 DC DN lens

By PR admin | Published: July 16, 2025

Here are some leaked pictures of the previously rumored Sigma 12mm f/1.4 DC DN Contemporary (DC means APS-C lens) for X/E/L/RF mount: Sigma will also announce a new Sigma ART 35mm f/1.2 DG DN II lens: New Sigma ART 35mm f/1.2 DG DN II lens leaked online

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New Sigma ART 35mm f/1.2 DG DN II lens leaked online

By PR admin | Published: July 10, 2025

Sigma will soon announce a new ART 35mm f/1.2 DG DN II lens for Sony E and Leica L mount (replacement for the current Sigma 35mm f/1.2 DG DN Art): On the leaked picture, the new lens is on the bottom – it will be significantly smaller and probably more expensive. Stay tuned for more […]

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Sigma announces supply shortage for the new 17-40mm f/1.8 DC Art lens (X/E/R/L)

By PR admin | Published: June 24, 2025

Sigma announced a supply shortage for the new 17-40mm f/1.8 DC Art lens for X/E/R/L mount. Check the lens availability at B&H Photo, WEX Photo, and Foto Erhardt. New Sigma 17-40mm f/1.8 DC Art lens announced (X/E/R/L) Full text of the notice:

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New Sigma 17-40mm f/1.8 DC Art lens announced (X/E/R/L)

By PR admin | Published: June 17, 2025

The previously reported Sigma 17-40mm f/1.8 DC Art APS-C lens for X/E/R/L mount is now officially announced (the second rumored 12mm f/1.4 lens will be announced later): Pre-orders: B&H Photo | WEX Photo | Foto Erhardt Additional information Press release Related videos:

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Sigma to announce two new lenses: Sigma 17-40mm f/1.8 DC Art & Sigma 12mm f/1.4 DC Contemporary

By PR admin | Published: June 11, 2025

In the next few days, Sigma will soon announce two new lenses: Sigma 17-40mm f/1.8 DC Art lens (price: 1,650 AUD) Sigma 12mm f/1.4 DC Contemporary lens (price: 1,080 AUD)

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Development announcement of Sigma AF cine zoom lenses + new Aizu prime cine lenses

By PR admin | Published: June 4, 2025

Sigma announced the development of two new AF cine zoom lenses for L + E-mount: Sigma 28-45mm T2 FF / November 2025 Sigma 28-105mm T3 FF / Spring 2026 Sigma also released a new Aizu prime line of cine lenses. Check B&H Photo for pricing and availability. Additional information:

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Sigma increased its prices in the US

By PR admin | Published: June 3, 2025

Sigma increased its prices in the US (previously reported here) as a result of the Trump tariffs. You can already see the new prices at B&H Photo. It seems that most/all items went up by around 10%. Here are a few examples: Lens Model Old Price New Price Sigma 24-70mm f/2.8 DG DN II Art […]

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Nikon is the next company to announce a price increase in the US as a result of Trump’s tariffs

By PR admin | Published: May 23, 2025

Nikon is the next company to announce a price increase in the US as a result of Trump’s tariffs: Nikon price increase coming on June 23 (see current Nikon rebates) update: here are the new Nikon prices Sony price increase started on May 19th (see current Sony rebates) Sigma increased its prices on May 6th […]

Also posted in Blackmagic, DJI, Nikon, Panasonic, Sony| Tagged , | 17 Comments