Category Archives: Sony

Third Sony price increase in the US because of Trump’s tariffs

Today, Sony increased their prices in the US for the third time this year as a result of Trump’s tariffs. Here are a few examples: Model Old price (July) New price (Sept) Increase Sony α9 III $5,999 $6,399 $400 Sony α7R V $3,899 $4,299 $400 Sony α9 II $4,499 $4,899 $400 Sony α6400 $899 $1,099 $200 Sony […]

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What’s coming next from the big three?

The big three (Sony, Canon, and Nikon) are expected to announce new camera models before the end of 2025 or in early 2026: Canon EOS R6 Mark III Nikon Z9II Sony A7V

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The 6 years old Sony RX100 VII is more expensive than the new Ricoh GR IV camera

The 6-year-old Sony RX100 VII camera with a 1″ sensor ($1,698) is currently $200 more expensive than the new Ricoh GR IV camera with an APS-C sensor ($1,496): You can compare both cameras here. The Fuji X100VI is $1,799 – only $100 more than the RX100 VII. The Sony RX100 VII was announced in July […]

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Viltrox AF 56mm f/1.2 Pro APS-C lens announced (X/E)

The previously reported Viltrox AF 56mm f/1.2 Pro APS-C lens for Fujifilm X and Sony E mount is now officially announced. Pre-orders are now open at B&H Photo. Additional information can be found here. Check also the official website: X-mount | E-mount (international shipping available). Key features of the new lens:

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What’s next for Sony?

After the Z300 camcorder announcement, Sony is rumored/expected to release two more new cameras and a new lens in the next few months:

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LOL: the new Sony RX1R III camera, which was supposed to be in high demand, is sitting on shelves and already has a $100 rebate

The new Sony RX1R III camera, which was supposed to be in high demand, is sitting on shelves and has already received the first $100 rebate: B&H Photo: in stock WEX Photo: in stock Foto Erhardt: in stock Sony Japan: the RX1R III could be delayed because of high demand, while the camera is sitting […]

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Sony Japan: the RX1R III could be delayed because of high demand, while the camera is sitting in stock at Amazon

Sony Japan issued a statement about the latest Sony RX1R III camera, indicating that becuase of the high demand, deliveries could be delayed: “We began accepting orders for the RX1R III (DSC-RX1RM3) full-frame compact camera with integrated lens and related accessories on Wednesday, July 23, 2025. We have received many more orders than we expected, […]

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The previously rumored Sony Z300 camcorder is now officially announced

The previously rumored Sony Z300 camcorder is now officially announced (I was wrong about the mode name, but the rest of the details were correct): Pre-order: B&H Photo Key Features 1/2″-Type Exmor R 3-CMOS Sensor Supports up to UHD 4K60 Recording 17x Optical Zoom, Constant f/1.9 Maximum Dedicated AI Focusing Processor Digital Content Authentication Electronic […]

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Jared Polin rants about the RX1R III camera: “Sony, you are not Leica”

As I already reported online about the RX1R III being announced without any previous rumors or leaks and with a ridiculously high price for the camera and accessories: Sony RX1R III camera accessories The reason there were no leaks is becuase this time Sony did not let anyone know in advance of the existence of […]

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What’s next for Sony?

After the RX1R III camera announcement, Sony is rumored/expected to release three more new cameras and a new lens in the next few months: Sony A7 V Sony Z380 Sony FX8 Sony FE 100mm f/2.8 Macro GM OSS Here are the latest updates to the Sony registered/announced cameras table:

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