Category Archives: Sony

The Sony a7 V camera will be announced on December 2nd

By PR admin | Published: November 26, 2025

The long-rumored Sony a7 V camera will be announced next week on December 2nd. The first teasers, which clearly show the mark “V”, are already listed at B&H Photo and Foto Erhardt. Here is the list of upcoming/rumored Sony cameras and lenses:

Posted in Sony| Tagged , , , | 26 Comments

New Sony FX8 cinema camera rumors

By PR admin | Published: November 21, 2025

Here are some additional rumors on the Sony FX8 cinema line camera:

Posted in Sony| Tagged , | 30 Comments

The latest financial results from Tamron, Sony, Nikon, Ricoh, Fujifilm, Canon, Leica, and OM System

By PR admin | Published: November 17, 2025

Here are the latest financial results from Tamron, Sony, Nikon, Ricoh, Fujifilm, Canon, Leica, and OM System:

Also posted in Canon, Fuji, Leica, Nikon, OM System, Ricoh, Tamron| Tagged | 17 Comments

New Nikon, Sony, Panasonic, Tamron, and OM System rebates introduced in the US

By PR admin | Published: November 7, 2025

New Sony, OM System, and Panasonic rebates started in the US (see all current discounts): New Nikon US November rebates: returning to pre-tariffs pricing on many cameras & lenses: B&H Photo Amazon The new Sony rebates can be found here: B&H Photo Amazon Panasonic also introduced new rebates in the US: B&H Photo Amazon Extra 5% […]

Also posted in Deals, OM System, Panasonic, Tamron| 24 Comments

Sony is the first camera company to introduce video content authenticity solution

By PR admin | Published: October 30, 2025

Sony launched the first video-compatible camera authenticity solution that currently supports five cameras with expansion to four more models by 2026:

Posted in Sony| Tagged | 1 Comment

Sony is rumored to announce three new lenses, boring cameras expected in the next 2-3 years

By PR admin | Published: October 27, 2025

In addition to the new a7V camera, Sony is also rumored to announce three new lenses in the upcoming months: Sony 100-400mm f/4 GM II (replacement for the current Sony FE 100-400mm f/4.5-5.6 GM OSS) Sony 100-400mm G (variable aperture, very lightweight) A new f/2 aperture ultra-wide-angle zoom (hint: a third-party manufacturer has a lens […]

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New Sony price drops before the a7V announcement: a7RV now $900 off, a7IV now $700 off

By PR admin | Published: October 24, 2025

Sony dropped the prices for two of their best-selling cameras in the US: Sony a7RV is now $900 off: Amazon | B&H Photo Sony a7IV is now $700 off: Amazon | B&H Photo This new discount makes sense, since Sony is rumored to announce a new Sony a7V camera next month:

Also posted in Deals| Tagged , , , | 9 Comments

Sony registered a new camera WW824259 overseas

By PR admin | Published: October 7, 2025

Sony registered a new camera (WW824259) with the Indonesian telecommunications authority. This is likely the rumored Sony a7V that is expected to be announced soon. Here is the breakdown of the latest Sony releases:

Posted in Sony| Tagged , , | 54 Comments

Sony a7 V coming with the same 33MP sensor?

By PR admin | Published: October 4, 2025

Questionable leaks online suggest that the upcoming Sony a7 V camera will have the same 33MP sensor as the Sony a7 IV:

Posted in Sony| Tagged , , | 1 Comment

IDSworks released a new hand grip + thumb grip for the Sony RX1RIII camera

By PR admin | Published: October 2, 2025

IDSworks released a new hand grip + thumb grip for the Sony RX1RIII camera (now in stock) – a compact accessory that enables secure single-handed operation and easy adjustment of settings without risking drops, while preserving the camera’s slim profile:

Also posted in IDS Works| Tagged | 14 Comments