Category Archives: Sony

Sony is teasing a new camera for June 2nd

By PR admin | Published: May 20, 2025

Sony has a teaser for a new camera announcement on June 2nd. I am pretty sure the short video will be removed any moment becuase it actually has a picture of a Canon camera – this is what happens when you rely on AI to do the work for you:

Posted in Sony| Tagged , , | 7 Comments

Sony price increase now in effect in the US

By PR admin | Published: May 19, 2025

The Sony price increase for the US, which I exclusively reported last week due to the Trump tariffs, is now in effect for all Sony products manufactured in China – check the current Sony pricing at B&H. You know that even if the tariffs are removed one day, those prices will never go down again. Significant Sony price increase coming […]

Posted in Sony| Tagged , , | Leave a comment

Significant Sony price increase coming on May 19th

By PR admin | Published: May 15, 2025

Here is the official price increase due to the Trump tariffs for all Sony products manufactured in China that will be effective this coming Monday, May 19, 2025 (previously reported here) – check the current Sony pricing and availability at B&H:

Posted in Sony| Tagged , | 3 Comments

Sony has two already registered but not yet announced cameras

By PR admin | Published: May 12, 2025

Sony has two already registered but not yet announced cameras: WW934774 WW697160 Here is the full list of Sony camera models:

Posted in Sony| Tagged | 1 Comment

Sony quietly announced a new FX3A camera

By PR admin | Published: May 7, 2025

Sony quietly announced a new Sony FX3A camera with some minor updates. This is the first of the two expected new Sony cameras. The comparison between the two Sony FX3 camera models can be found here – I couldn’t spot any differences. Here is an AI-generated report of Sony FX3 vs. Sony FX3A :

Posted in Sony| Tagged | Leave a comment

Sony is rumored to spin off its Image Sensor Business as a separate company

By PR admin | Published: May 1, 2025

Sony is rumored to spin off its Image Sensor Business as a separate company as soon as this year:

Posted in Sony| Tagged | 7 Comments

The first Sony price increase is already here: the Sony FE 400-800mm f/6.3-8 G OSS lens is now $700 more expensive

By PR admin | Published: April 25, 2025

The Sony FE 400-800mm f/6.3-8 G OSS lens is no longer available for order at B&H Photo and Adorama, and the Amazon listing is now $700 more expensive (from $2,898 to 3,599): I did check, and the seller on Amazon (AVC Photo Store & Studio) is an authorized Sony dealer, not a third-party reseller known […]

Posted in Sony| Tagged , , | Leave a comment

The latest US rebates from Nikon, Canon, and Sony

By PR admin | Published: April 24, 2025

Here are the latest US rebates from Nikon, Canon, and Sony:

Also posted in Canon, Deals, Nikon| Tagged , , | Leave a comment

Sony announced a new FE 50-150mm f/2 GM lens, pre-orders now open

By PR admin | Published: April 23, 2025

Sony announced a new FE 50-150mm f/2 GM lens, pre-orders just opened in the US: Pre-orders: B&H Photo | WEX Photo | Foto Erhardt Additional information Press release First look Stunning portraits Videos More coverage:

Posted in Sony| Tagged | 10 Comments

Sony registered a new camera overseas (WW934774)

By PR admin | Published: April 22, 2025

Sony registered a new camera overseas under the code WW934774. The new model is expected to be a large CMOS sensor camera manufactured in China:

Posted in Sony| Tagged | 1 Comment