Category Archives: Sony

The latest financial results: there are no winners in the camera industry

If you are curious about how camera companies are doing financially – the short answer is not good: Nikon – all previous forecasts were slashed. Sony sees unit sales of all major hardware products failing in coming years. Canon: Canon expects its annual operating profit to drop for the first time in three years. Fuji: Instax is doing well, […]

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Sony to announce a new 135mm f/1.8 GM lens (SEL135F18GM)

Sony will soon announce the previously rumored 135mm f/1.8 GM lens (SEL135F18GM). Via Nokishita

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Released: the latest full-frame mirrorless camera market share in Japan

This is the latest full-frame mirrorless camera market share in Japan as of December 2018: Sony: 66.4% Canon: 17.5% Nikon: 16% Source: BCN Ranking, via NikonRumors

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New Sony savings and trade-up offer in the US

Similar to Nikon, Sony has a new “trade-up” offer in the US – see the details at Adorama and B&H Photo (cash in your old camera or lens for up to $500 trade-in bonus towards a selection of Sony products). There are also some new instant savings and additional discounts on selected Sony Alpha cameras – see the […]

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List of rumored Sony lenses

Reliable Sony rumors are hard to get, so this list of upcoming Sony lenses is as good as any other guess online:

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Sony Q3/2018 financial reports

Sony released their FY2018 Q3 financial reports (the camera trend is the blue bar in the graph above): Sony reports lower image sensor sales, reduces forecast (Image Sensor World) New Sony CEO to detail shift away from gadgets in mid-term plan: company sees unit sales of all hardware products falling (Bloomberg) Why Sony stock just […]

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New Sony RX0 (Mark II?) camera confirmed

We now have a confirmation that the recently registered Sony WW151602 will be a replacement for the current RX0 model – the camera dimensions are now available at the FCC website and they are identical to the RX0:

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Two new Sony cameras rumored: RX0 replacement and another mirrorless in the first half of 2019

We finally have some reliable Sony rumors to report – Sony registered a new fixed camera under the code name WW151602: WW151602 Digital camera Wi-Fi · Bluetooth installed Battery: NP-BJ1 AC adapter: AC-UUD12 The WW151602 is most likely a replacement for the current RX0 model (because of the Sony NP-BJ1 battery listed in the registration). Nokishita also reports that […]

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Silver Sony a6400 APS-C mirrorless camera spotted in Japan

SonyAddict spotted a silver version of the new Sony a6400 APS-C mirrorless camera on the official Sony Japan website. The silver version is already listed for sale on Amazon Japan. Only a black version was announced in the rest of the world. The Sony a6400 is now available for pre-order: Adorama | B&H | Amazon | WEX | Calumet Germany

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Sony A9 firmware 5.0 real-time tracking example video

Patrick Murphy-Racey has posted an example video of the real-time tracking update that will come to the Sony a9 camera in March:

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