Category Archives: Sony

New Sony A7III mirrorless camera to be announced soon

By PR admin | Published: February 26, 2018

A reader sent me several pictures of a new Sony A7 III mirrorless camera that is supposed to be announced soon as a replacement for the current Sony Alpha a7 II model. I am expecting to get the full specifications shortly. Stay tuned for updates.

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Sony HVL-F60RM flash and FA-EB1 external battery pack announced

By PR admin | Published: February 22, 2018

Sony announced a new HVL-F60RM flash ($599.99) and a FA-EB1 external battery pack. So far there is no indication of any new camera being released together with the flash. Additional information:

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Sony to release a new HVL-F60RM flash

By PR admin | Published: February 21, 2018

Sony is going to release a new HVL-F60RM flash that appears to be a radio-controlled version of the current Sony HVL-F60M model. Via Nokishita

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First photos taken with the Sony FE 400mm f/2.8 GM OSS lens at the 2018 PyeongChang Winter Olympics

By PR admin | Published: February 19, 2018

Photographer Bob Martin is using the not yet officially released Sony FE 400mm f/2.8 GM OSS lens at the 2018 PyeongChang Winter Olympics. The new lens is expected to start shipping in September. You can see some photos taken with the lens on his Instagram account (check the hashtag #400mm):

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Sony develops a back-illuminated CMOS sensor with pixel-parallel A/D converter that enables global shutter function

By PR admin | Published: February 17, 2018

Sony Develops a Back-Illuminated CMOS Image Sensor with Pixel-Parallel A/D Converter That Enables Global Shutter Function*1 Tokyo, Japan—Sony Corporation today announced that it has developed a 1.46 effective megapixel back-illuminated CMOS image sensor equipped with a Global Shutter function*1. The newly developed pixel-parallel analog-to-digital converters provide the function to instantly convert the analog signal from […]

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Sony FE 400mm f/2.8 GM OSS lens spotted at the 2018 PyeongChang Winter Olympics

By PR admin | Published: February 12, 2018

The new Sony FE 400mm f/2.8 GM OSS lens was spotted at the 2018 PyeongChang Winter Olympics: The new lens is expected to be released this Summer. B&H currently lists the lens shipping date as September 2018:

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New Sony savings/rebates start in the US today

By PR admin | Published: February 3, 2018

New Sony camera and lens savings just started in the US: → Sony α winter trade-in event: up to $500 trade-in bonus (valid until 3/31, available also at Adorama). → New Sony rebates: up to $900 off with 4% back in rewards. There are also two new lens deals for DSLR users:

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Sony Image Sensor Business slowdown, Sony’s CEO steps down

By PR admin | Published: February 2, 2018

→ Analyst predicts Sony Image Sensor Business slowdown → Sony Q3 FY2017 report: confirms Sony Image Sensor Business slowdown → Kaz Hirai steps down as CEO of Sony, Kenichiro Yoshida named as replacement

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Interview with Sony on their G-Master GM series of lenses (part 2)

By PR admin | Published: January 25, 2018

DC.Watch published part 2 of their interview with Sony executives involved in the development of the high-end Sony G-Master (GM) series of lenses. Here is the recap by SonyAddict: 

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Sony a7r III camera now in stock

By PR admin | Published: January 23, 2018

The Sony a7r Mark III is currently in stock at:  B&H, Adorama, Amazon and Jessops.

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