Category Archives: Zeiss

A new line of Zeiss Supreme Prime cinema lenses announced

By PR admin | Published: May 24, 2018

The previously rumored Zeiss Supreme Prime cinema lenses are now officially announced. The set of six lenses is priced at 108,000 USD. Here is the full press release:

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New Zeiss Supreme Prime line of cinema lenses rumored to be introduced next week

By PR admin | Published: May 18, 2018

Next week Zeiss is rumored to introduce a new line of cinema lenses called “Supreme Prime“. The official announcement is expected on May 24th. The lenses will be available in PL, LPL, and EF mounts. The price is expected to be €15,000 each (around $17,600). A total of 13 lenses will be introduced and are scheduled […]

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Zeiss Loxia 25mm f/2.4 full frame mirrorless lens for Sony E-mount officially announced

By PR admin | Published: February 14, 2018

The previously rumored Zeiss Loxia 25mm f/2.4 full frame mirrorless lens for Sony E-mount is now officially announced – this is the 5th FE mirrorless lens for Sony E-mount from Zeiss (after the 21mm, 35mm, 50mm, and 85mm): Additional information: US price: $1,299 (pre-order here at B&H or Adorama) Product listing at zeiss.com Sample photos First review of the lens […]

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Zeiss Loxia 25mm f/2.4 full frame mirrorless lens for Sony E-mount to be announced next

By PR admin | Published: February 13, 2018

Zeiss will soon announce their new Zeiss Loxia 25mm f/2.4 full frame mirrorless lens for Sony E-mount: Lens construction: 10 elements in 8 groups Shortest shooting distance: 0.25 m Maximum magnification: 1: 6.4 Filter diameter: 52 mm Size: φ 62.0 × 74.5 mm Weight: 393 g Overseas price: $1,299 dollars, €1,299, £1,189 Zeiss currently has the […]

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More on the rumored Zeiss Loxia 25mm f/2.4 full frame mirrorless lens for Sony E-mount

By PR admin | Published: February 8, 2018

Here is some additional information and pictures on the upcoming Zeiss Loxia 25mm f/2.4 full frame mirrorless lens for Sony E-mount that I initially reported back in December 2017:

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Rumored Zeiss Loxia 25mm f/2.4 full frame mirrorless lens for Sony E-mount to be announced in mid-February

By PR admin | Published: January 25, 2018

The previously rumored Zeiss Loxia 25mm f/2.4 full frame mirrorless lens for Sony E-mount will be announced in mid-February. Here is the updated information:

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First leaked picture of the upcoming Zeiss Loxia 25mm f/2.4 lens

By PR admin | Published: January 20, 2018

The first picture of the previously rumored Zeiss Loxia 25mm f/2.4 lens leaked online. The official announcement is expected in the first half of 2018 (probably in February). Here are the rumored specifications: Filter diameter: 52mm Minimum shooting distance: 25cm Weight: 393g Expected price: €1,299 Zeiss currently has the following Loxia mirrorless lenses for Sony E-mount: 21mm, 35mm, 50mm, and 85mm. Via SonyAddict […]

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Zeiss is rumored to announce a new Loxia 25mm f/2.4 full frame mirrorless lens for Sony E-mount

By PR admin | Published: December 22, 2017

The Zeiss Loxia line of full frame lenses for Sony E-mount now consists of 4 different focal lengths: 21mm, 35mm, 50mm and 85mm (see picture above). Update: the first leaked picture of the lens can be found here. Zeiss is rumored to announce a new Loxia 25mm f/2.4 full frame mirrorless lens for Sony E-mount:

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Zeiss reports record revenue and earnings

By PR admin | Published: December 15, 2017

Zeiss reported record revenue and earnings at their 2017 annual press conference: Double-digit revenue growth to EUR 5.348 billion EBIT increases to EUR 770 million Positive contribution from all segments Growth with leading-edge EUV technology ZEISS continues to focus on innovation, global investments and expansion From the press release:

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Cosina officially discontinues the Zeiss SLR Classic series of lenses

By PR admin | Published: December 11, 2017

Cosina Japan officially announced that the following Zeiss SLR Classic series lenses have been discontinued: 2.8/15, 3.5/18, 2/25, 2/28, 1.4/35, 2/135. Several of the Zeiss Classic lenses are still available for sale in the US, some with a big discount – for example: the Zeiss 135mm f/2 Apo Sonnar T* lens is now $923 off, while the Zeiss […]

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