The previously rumored Hasselblad X2D 100C Earth Explorer Limited Edition Kit is now officially announced:
- Pre-order: B&H Photo
- Additional information
- Press release:
The previously rumored Hasselblad X2D 100C Earth Explorer Limited Edition Kit is now officially announced:

I received a tip that Tamron is rumored to announce a new 20-400mm f/4-7.1 Di III VC VXD 20x super zoom lens. The new lens, which is scheduled for release this November, should weigh approximately 1 kg and have image quality similar to that of the new 28-300mm lens.
Tamron already made an 18-400mm f/3.5-6.3 lens for DSLR cameras.
Tamron recently announced the 50-400mm f/4.5-6.3 lens.


Topaz Labs released several updates to their products. For a limited time, Topaz Video AI will be on sale (15 % off until October 1st).
Here is what’s new at Topaz Labs:



The previously reported Meike 35mm f/2 full-frame autofocus lens for E/Z/L mount is now officially released and available for purchase:


The new Rollei 35AF film camera is now available for pre-order at:
Rollei 35AF film camera key features:




Viltrox displayed for the first time a new Luna 42-420mm T5.6 10x zoom cinema lens at the 2024 IBC show in Amsterdam. The lens is expected to cost around $100,000.
Viltrox already has the Luna 30-300mm T4.0 10X FF lens (priced at $65,000):

LLL released a new stainless steel limited edition Light Lens Lab 35mm f/2 “Eight Element” lens for Leica M-mount – now available for order at LLL and PopFlash. The lens is priced at $1,599. Orders will begin to ship this coming week.
Additional information: