Photography news, before it happens

I have been reporting for years on the trend for companies to announce supply shortages because of the high demand for new products. In 99% of the cases, the new products are widely available without any signs of production delays. When there is a real shortage, like in the case of the new X100 VI camera, it’s becuase Fujifilm wants to create brand power similar to Leica. In a recent Q$A session with a financial analyst, Teiichi Goto (Fujifilm President and CEO) confirmed that shortages are part of the company’s strategy and gave Leica as an example:

According to the Q&A session, Fujifilm considers the current camera inventory situation to be “normal,” so it doesn’t seem to think that there is a problem with the current situation. They said, “It would be a waste to produce too many and lower the price,” and “Our goal is to increase our brand power and maintain high prices like Leica,” so perhaps they are intentionally restricting product supply in order to achieve that goal. (via Digicame-info)

Don’t expect the Fujifilm X100VI camera to be in stock anytime soon

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