What else is new?

By PR admin | Published: September 2, 2025


Here is what else is new:

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Another teaser for the upcoming Sigma lenses

By PR admin | Published: September 1, 2025

Sigma has a new teaser for their upcoming lenses (click for a larger view – the labels are just a guess):


It seems that the small lenses on the teaser have already been released (Sigma 12mm f/1.4 DC DN lens and Sigma 17-40mm f/1.8 DC Art?)

Here are the details on the three new lenses for Sony E and Leica L-mount  (announcement on September 9):

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Today Viltrox became the 10th member of the L-Mount Alliance

By PR admin | Published: September 1, 2025


As I already reported, today Viltrox became the 10th member of the L-Mount Alliance.

Currently, Viltrox has only cinema lenses and adapters for L-mount:


Additional information can be found here:

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Posted in Viltrox| Tagged , , | 33 Comments

Canon to announce a new entry level cinema camera on September 9th (Canon EOS RC?)

By PR admin | Published: September 1, 2025


Just like Nikon, Canon will also announce a new entry-level cinema camera on September 9th. The new video-focused compact hybrid camera is expected to be a competitor to the Sony FX3 and the upcoming Nikor Zr. The model name could be Canon EOS RC. Stay tuned for updates.

The latest Canon rumors

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Posted in Canon| Tagged , , | 5 Comments

Viltrox AF 56mm f/1.2 Pro APS-C lens announced (X/E)

By PR admin | Published: September 1, 2025



The previously reported Viltrox AF 56mm f/1.2 Pro APS-C lens for Fujifilm X and Sony E mount is now officially announced. Pre-orders are now open at B&H Photo. Additional information can be found here. Check also the official website: X-mount | E-mount (international shipping available). Key features of the new lens:

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Posted in Fuji, Sony, Viltrox| Tagged | 18 Comments

Additional information on the upcoming Sigma 135mm f/1.4 DG Art full-frame lens

By PR admin | Published: September 1, 2025


Here is some additional information on the upcoming Sigma 135mm f/1.4 DG Art full-frame lens that is expected to be announced on September 9th during Sigma’s “Master of Optics” event:

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The new Hasselblad X2DII 100MP medium format camera is cheaper than all Leica interchangeable lens cameras

By PR admin | Published: August 31, 2025


The new 100MP Hasselblad X2DII medium format camera is cheaper than all Leica interchangeable lens cameras:

The price of the old Mark I version of the X2D 100C when announced was $8,199.

Additional informtion on the new Hasselblad X2DII camera can be found here:

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Posted in Hasselblad, Leica| Tagged | 118 Comments

Leica is rumored to announce a new M11-V camera with a hybrid viewfinder similar to the Fuji X100/X-Pro

By PR admin | Published: August 30, 2025





Leica is rumored to announce a new M11-V camera with a hybrid viewfinder similar to the Fujifilm X100 and X-Pro. Here are the latest M11-V leaks and rumors:

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Posted in Leica| Tagged | 65 Comments

New AF 35-50mm f/1.4 Chinese lens rumored (maybe from Viltrox?)

By PR admin | Published: August 30, 2025


An unknown Chinese lens manufacturer is rumored to announce a new AF 35-50mm f/1.4 lens. There is a good chance that this could be Viltrox, as they are set to join the L Mount Alliance on September 1st. Some rumors suggested that this could be a combination of two f/1.4 fixed-focus lenses, rather than an actual zoom lens. Stay tuned for more details.

Posted in Viltrox| Tagged | 1 Comment

What’s next for Fujifilm?

By PR admin | Published: August 30, 2025


What’s next for Fujifilm? Here is the list of rumored/expected new products:

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Posted in Fuji| Tagged , | 26 Comments