Photo Rumors

CIPA reveals 2025 camera and lens shipment forecast and price graphs

By PR admin | Published: March 9, 2025

The CIPA January 2025 stats are now available online:

CIPA January 2025 stats

CIPA also revealed their 2025 camera and lens shipment forecast and price graphs:

List of upcoming 7Artisans lenses: 35mm f/1.4 XF, 27mm f/2.8 XF, and 50mm f/1.8 L

By PR admin | Published: March 8, 2025

7Artisans is rumored to announce three new lenses this month (March 2025):

7Artisans AF 50mm f/1.8 L-mount: expected at the end of March
7Artisans AF 35mm f/1.4 XF (pictured above): expected at the end of March:
- Ultra-Fast Autofocus – Equipped with an STM motor for millisecond-level focus response, supporting eye, face, and animal detection.
- Ultra-Light & Portable – Small yet powerful, perfect for photographers on the move.
- Bright F1.4 Aperture – Achieve dreamy bokeh and outstanding low-light performance.
- Versatile for Any Scene – Ideal for portraits, street photography, and nightscapes.
- Crisp & Vibrant Image Quality – Capture every detail with stunning clarity.
7Artisans AF 27mm f/2.8 XF (pictured above): expected to launch on March 13 with a retail price of $129. Here are the main features:
- Ultra-Light & Portable: Designed for on-the-go convenience.
- STM Stepping Motor: Smooth, fast, quiet, and precise autofocus for flawless shots.
- Versatile Scene: From streets to portrait scenes and sweeping landscapes.
- Exceptional Image Quality: Crisp details, vibrant colors.

Check the official 7Artisans website for updates.

More upcoming 7Artisans lenses: Read More »

Posted in 7Artisans | Tagged 7Artisans AF 27mm f/2.8, 7Artisans AF 35mm f/1.4 X, 7Artisans AF 50mm f/1.8 autofocus lens | 3 Comments

The latest Sirui Aurora 85mm f/1.4 full-frame autofocus lens will be available in additional mounts

By PR admin | Published: March 8, 2025

The latest Sirui Aurora 85mm f/1.4 full-frame autofocus lens (buy at Amazon and B&H Photo) will soon be available also in additional mounts:

The lens was already released for Nikon Z, Sony E, and Fuji X cameras, so Leica L and Canon RF mounts are possible.

Several new Sirui lenses are now available for purchase

Additional information on the Sirui Aurora 85mm f/1.4 lens:

Posted in Sirui | Tagged Sirui 85mm f/1.4 | 2 Comments

The Yongnuo YN 56mm f/1.4 DA DSM WL Pro APS-C lens is now officially released for Sony E-mount

By PR admin | Published: March 8, 2025

The Yongnuo YN 56mm f/1.4 DA DSM WL Pro APS-C lens is now officially released for Sony E-mount in China. The lens is currently available for Nikon Z-mount:

Additional information:

Posted in Yongnuo | Tagged Yongnuo 56mm f/1.4 | Leave a comment

What else is new?

By PR admin | Published: March 8, 2025

Here are the latest posts from the "rumors" and "addict" sites:

Posted in Other | Tagged What else is new? | Leave a comment

OM SYSTEM on a new PEN camera: “The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor“

By PR admin | Published: March 7, 2025

Phototrend published their latest interview with OM SYSTEM executives at the 2025 CP+ show. One of the questions asked was about the future of the currently discontinued PEN camera line, and Kazuhiro Togashi (Vice President of Product Planning and Brand Strategy) responded that "The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor":