Viltrox released a new retro portable RGB LED light

By PR admin | Published: January 9, 2024

Similar to Godox and Hobolite, Viltrox announced a new retro 8X/12X portable RGB LED light. Here are the details:

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The Viltrox AF 40mm f/2.5 full-frame lens will be announced in Spring 2024

By PR admin | Published: January 9, 2024



Viltrox is rumored to announce the previously reported AF 40mm f/2.5 full-frame autofocus lens for Sony E, Nikon Z, and Fuji X mounts in Spring 2024.

Viltrox has several other upcoming lenses:

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Deal of the day: 15% off at SPINN.DESIGN

By PR admin | Published: January 8, 2024

For a limited time, you can get 15% off at SPINN.DESIGN with coupon code SD15-RUMORS (valid until February 7, 2024):


SPINN.DESIGN sells different camera accessories – see previous coverage here:

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Zyhongyi Optics (ZY Optics) is also rumored to be developing autofocus lenses

By PR admin | Published: January 8, 2024


Zyhongyi Optics (ZY Optics) is also rumored to be developing autofocus lenses, similar to several other Chinese lens manufacturers (Yongnuo, Meike, AstrHori, Sirui, 7artisans, TTartisan, Viltrox, Venus Optics). The focal length of the first Zhongyi Optics autofocus lens is expected to be between 35mm and 85mm.

See the current ZY Optics lens lineup here.

Previous ZY Optics lens coverage can be found here.

The Rise of Chinese AF Lenses

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Panasonic Lumix S 100mm f/2.8 compact macro lens announced

By PR admin | Published: January 8, 2024


Panasonic announced a new Lumix S 100mm f/2.8 compact macro lens for Leica L-mount from their latest roadmap:

  • Pre-orders: B&H Photo | Adorama | WEX | Calumet
  • Additional information
  • Product Specification:
    • Equipped with an array of top-line features
    • Offers exceptional image quality and performance
    • New Dual Phase Linear Motor for fast AF
    • One of the world’s smallest and lightest full-frame lenses
    • Wide, bright and fast maximum f2.8 aperture
    • Weighs in at just 300g
    • 100mm F2.8 with 1:1 life-size magnification
    • A compact, high-quality lens using 3 ASPH lenses
    • Suppressing focus breathing with excellent optical design

Additional information:

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Yongnuo YN 11mm f/1.8S DA DSM WL APS-C ultra-wide angle autofocus lens officially announced

By PR admin | Published: January 8, 2024


The previously reported Yongnuo YN 11mm f/1.8S DA DSM WL APS-C ultra-wide angle autofocus lens is now officially announced in China for Sony E mount (other mounts, including Nikon Z, will be released later). The new lens has a unique feature: remote wireless focusing using the optional remote control operating at 2.4 GHz. The lens will soon be listed for sale in the US at the Yongnuo Amazon store. Additional information:

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What else is new?

By PR admin | Published: January 8, 2024

Lens Rentals 2023 Rankings Published

New: Really Right Stuff custom L-plate with grip for Leica Q3 cameras

Leica Summicron-SL 35mm f/2 ASPH lens review: a stellar, affordable everyday prime

Metabones – Speed Booster’s 10th Anniversary

TTArtisan 56mm f/1.8 Firmware 1.0.2

SIRUI Saturn 35mm & 50mm & 75mm 1.6X T2.9 Carbon Fiber Anamorphic Lens Now Available

Godox V1 Pro Update

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DxO offers new combo savings when buying more than one product

By PR admin | Published: January 7, 2024


DxO software offers new savings when purchasing more than one of their products (scroll down to the bottom of this page to see all available combos).

DxO released 559 new Optics Modules

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New Godox V1 Pro flash coming soon

By PR admin | Published: January 6, 2024

Godox has registered a new V1 Pro flash in Japan (probably a high-end version of the current V1 version) – expect the official announcement soon:

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Panasonic jumps on the AI bandwagon

By PR admin | Published: January 6, 2024


Panasonic announced the development of HD AI Image Recognition AI with a new classification algorithm:

“Image recognition AI recognizes objects by classifying them into categories based on their appearance. However, there are many cases when even objects belonging to the same category, such as “train” or “dog”, are classified under subcategories such as “train type” or “dog breed”, having very different appearances. Furthermore, there are many cases in which the same object can appear to look different due to differences in shooting conditions such as orientation, weather, lighting, or background. It is important to consider how best to deal with such diversity in appearance. In order to improve the accuracy of image recognition, research to this point has been carried out with the aim of achieving robust image recognition that is not affected by diversity, and classification algorithms have been devised to find similarities within subcategories and features common to objects in a given category.”

Additional information:

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