Photo Rumors

Insta360 GoUltra camera announced with a bigger sensor

By PR admin | Published: August 21, 2025

The already leaked Insta360 GoUltra camera is now officially announced with a bigger sensor (use code INRPWDO for a discount):

B&H Photo | Foto Erhardt | WEX Photo
Product page
Additional information
Key features:
- Miniature Action Camera with Action Pod
- 1/1.28″ Sensor | 50MP Photos, 4K60 Video
- 200-Minute Battery Runtime
- Studio-Grade Audio Modes
- Waterproof up to 33′
- Enhanced 2.7K PureVideo Mode Capture
- Flow-State Stabilization, 6-Axis Gyro
- 2.5″ Flip Touchscreen Display
- Bluetooth and Wi-Fi, Voice Control 2.0
- Magnetic Mounting Ecosystem
Press release:

Posted in Insta360| Tagged Insta360 GoUltra| 11 Comments

Ricoh GR IV camera officially announced, available for order

By PR admin | Published: August 20, 2025

As already reported, today at 6 pm, Rioch officially released the new GR IV camera. Check for pricing and pre-order options at:

US: B&H Photo
DE: Foto Erhardt
UK: WEX Photo
CA: Camea Canada

Additional information is available here. The new Ricoh GR IV camera accessories can be found here (available for order at B&H Photo and Foto Erhardt):

Additional information on the new camera can be found here. The basic specs of the camera are:

Posted in Ricoh| Tagged Ricoh GR IV| 45 Comments

New: SIRUI IronStar 35mm+45mm+60mm T1.9 1.5x anamorphic full-frame cine lenses listed on Kickstarter

By PR admin | Published: August 20, 2025

SIRUI listed new IronStar 35mm+45mm+60mm T1.9 1.5x anamorphic full-frame cine lenses (user-interchangeable mounts) for funding on Kickstarter:

Posted in Sirui| Tagged Kickstarter, What's new on Kickstarter?| 5 Comments

The new Insta360 GoUltra camera will be announced tomorrow

By PR admin | Published: August 20, 2025

The already leaked Insta360 GoUltra camera will be announced tomorrow (use code INRPWDO for a discount) and will feature a new 1/1.28-inch sensor. Here are the basic specs:

Posted in Insta360| Tagged Insta360 GoUltra| 8 Comments

The new Ricoh GR IV camera will be officially announced tomorrow

By PR admin | Published: August 19, 2025

The new Ricoh GR IV camera will be officially released tomorrow (August 20th) – check B&H for pricing and pre-order options.

Additional coverage of the Ricoh GR IV camera can be found here:

Posted in Ricoh| Tagged Ricoh GR IV| 37 Comments

Nikon to announce a new Nikkor Z 24-70mm f/2.8 S Mark II lens

By PR admin | Published: August 19, 2025

Nikon is rumored to announce a new Nikkor Z 24-70mm f/2.8 S Mark II lens this week (today or tomorrow).

The current 24-70mm f/2.8 lens is not on the list of upcoming price increases and currently has a $300 rebate:

The new Mark II version is expected to be around $500 more expensive than the current model (maybe even $600 more in the US because of tariffs).

The list of all upcoming/rumored Nikon products can be found here.

Posted in Nikon| 1 Comment

Sigma 200mm f/2 DG OS Sports lens review

By PR admin | Published: August 19, 2025

Dariusz Breś tested the new Sigma 200mm f/2 DG OS Sports lens (ore-order: B&H Photo | WEX Photo | Foto Erhardt):

Posted in Sigma| Tagged Sigma 200mm f/2 lens| Leave a comment

Hasselblad X2D II 100C camera leaked pictures and press release

By PR admin | Published: August 19, 2025

Here are the leaked pictures and press release for the upcoming Hasselblad X2D II 100C camera and Hasselblad XCD 35-100mm f/2.8-4 lens (previously reported here and here):