What’s next for Sony?

By PR admin | Published: July 16, 2025


After the RX1R III camera announcement, Sony is rumored/expected to release three more new cameras and a new lens in the next few months:

Here are the latest updates to the Sony registered/announced cameras table:

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Sony RX1R III camera pre-orders are now open in Europe and Canada

By PR admin | Published: July 16, 2025


Sony had an embargo on the RX1R III camera’s price and pre-order time in Europe that just expired.  This was a strange move, typically seen in the US. At the same time, the RX1R III was available for immediate pre-order in the US – a notable exception to the usual 24-hour delay.

Sony RX1R III pre-orders are now open in Europe and Canada:

The RX1R III is expected to start shipping in July/August.

Finally, a real Leica Q3 competition: Sony announced a new RX1R III camera

Sony RX1R III camera accessories

The long-awaited Sony RX1R III camera officially announced

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Leaked pictures of the upcoming Sigma 12mm f/1.4 DC DN lens

By PR admin | Published: July 16, 2025

Here are some leaked pictures of the previously rumored Sigma 12mm f/1.4 DC DN Contemporary (DC means APS-C lens) for X/E/L/RF mount:


Sigma will also announce a new Sigma ART 35mm f/1.2 DG DN II lens:

New Sigma ART 35mm f/1.2 DG DN II lens leaked online

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What else is new?

By PR admin | Published: July 16, 2025


Here is what else is new:

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Sony RX1R III camera accessories

By PR admin | Published: July 15, 2025


With the new RX1R III camera, Sony also released the following new accessories:

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The Zeiss Otus ML 85mm f/1.4 lens (E/Z/RF) is now officially released and available for pre-order

By PR admin | Published: July 15, 2025


The Zeiss Otus ML 85mm f/1.4 lens (E/Z/RF) is now officially released and available for pre-order:

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The rumored Hasselblad X2DII camera is expected to be officially released in August 2025

By PR admin | Published: July 15, 2025


The previously reported Hasselblad X2D is expected to be officially released in August 2025. Here are the rumored specifications:

  • Built-in 1TB SSD
  • CFexpress Card Type B memory slot
  • LiDAR focusing
  • 100MP CMOS sensor
  • 16-bit colour depth
  • 15 stops of dynamic range
  • 5-axis 8-stop in-body image stabilization (IBIS)
  • Face detection

Additional information:

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Announced: Samyang AF 16mm f/2.8 P FE and AF 85mm f/1.8 P FE lenses

By PR admin | Published: July 15, 2025


The already leaked Samyang “Prima” full-frame autofocus lenses for Sony E-mount are now officially announced:

Check for pre-orders at Amazon and B&H Photo.

Additional information:

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The long-awaited Sony RX1R III camera officially announced

By PR admin | Published: July 15, 2025





Without any rumors or leaks, after a 10-year break, today Sony officially announced a new RX1R III camera:

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New Rollei Powerflex X8 dual lens camera released with a main lens on the front and a selfie lens on the back

By PR admin | Published: July 14, 2025




A new Rollei Powerflex X8 dual lens camera was released in Germany with a price of €299 (see all available Rollei cameras):

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