Photo Rumors

The Fujifilm US price increase is now in effect (up to 15%)

By PR admin | Published: August 2, 2025

The previously reported Fuji price increase in the US as a result of Trump’s tariffs came into effect yesterday. The list of impacted products can be found here. You can check the new price at B&H Photo. Moment also published a list of Fujifilm cameras with US price increases:

Posted in Fuji| Tagged Fuji price increase, price increase, Trump tariffs| 1 Comment

More GoPro MAX 2 camera leaks

By PR admin | Published: July 31, 2025

The day DJI announced their Osmo 360 camera, we got more leaks of the upcoming GoPro MAX 2 camera:

Posted in GoPro| Tagged 360 degree cameras, GoPro MAX 2 camera| Leave a comment

Sigma promises not to increase prices in the US after the latest tariffs

By PR admin | Published: July 31, 2025

In an internal email, Sigma US promises not to further increase prices in the US after the latest tariffs on imported goods from Japan (and other countries):

Posted in Sigma| Tagged price increase, Trump tariffs| 11 Comments

DJI Osmo 360 camera officially announced

By PR admin | Published: July 31, 2025

The previously leaked and rumored DJI Osmo 360 camera is now officially announced (Insta360 announced its first drone, and two days later, DJI announced its first 360 camera):

Order: B&H Photo | Foto Erhardt | Wex Photo
Additional information
Key features:

Posted in DJI| Tagged DJI Osmo 360 camera| 1 Comment

Sigma is rumored to announce at least two new lenses on August 19th

By PR admin | Published: July 30, 2025

Sigma is rumored to have a new product announcement on or around August 19th. Two of the upcoming lenses already already leaked online (see pictures above):

Posted in Sigma| Tagged Sigma 200mm f/2 lens| 2 Comments

7artisans 14mm f/2.8 & 75mm f/1.4 lenses officially announced (E/R/Z/L)

By PR admin | Published: July 30, 2025

The previously reported 7artisans 14mm f/2.8 & 75mm f/1.4 full-frame manual focus lenses for E/R/Z/L mount are now officially announced:

Posted in 7Artisans| Tagged 7artisans 14mm f/2.8, 7artisans 75mm f/1.4| Leave a comment

$239 Viltrox AF 15mm f/1.7 APS-C lens announced (X/E/Z)

By PR admin | Published: July 30, 2025

The previously reported Viltrox AF 15mm f/1.7 APS-C lens for X/E/Z mount is now officially announed with a price tag of $239:

Posted in Viltrox| Tagged Viltrox, Viltrox 15mm f/1.7| Leave a comment

What else is new?

By PR admin | Published: July 30, 2025

Here is what else is new:

Posted in Other| Tagged What else is new?| Leave a comment

Second Fujifilm price increase coming to the US on August 1st

By PR admin | Published: July 29, 2025

I first reported on the Fujifilm US price increase as a result of Trump’s tariffs back in April:

Coming next: Fujifilm price increase in the US

A week ago, the Trump administration reached a new “deal” that included a 15% tariff on all products coming from Japan:

Expect more price increases on photo gear: the new US tariff on imports from Japan is now 15%

Yesterday I received the new Fujifilm price list that will become effective on August 1st (all items in blue are going up in price) – buy your gear now at B&H to avoid the new price increase:

Posted in Fuji| Tagged Fuji price increase, price increase, Trump tariffs| 5 Comments