The Viltrox AF 56mm f/1.2 Pro lens is coming on September 1st, more new lenses teased

By PR admin | Published: August 25, 2025

The previously reported Viltrox AF 56mm f/1.2 Pro lens will be officially announced on September 1st:


Additional picture of the upcoming lens:

FujiAddict also spotted a new teaser from Viltrox that could provide hints for some upcoming lenses:

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Posted in Viltrox| Tagged , , | 21 Comments

The Fujifilm X-T30II camera is rumored to be replaced in 2025

By PR admin | Published: August 25, 2025


The Fujifilm X-T30II camera is rumored to be replaced in 2025 (Fujifilm X-T30 III?). The X-T30 II model was already listed as discontinued and is currently out of stock:

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Posted in Fuji| Tagged , , | 29 Comments

Sigma to announce a new 135mm f/1.4 full-frame lens on September 9th during the “Master of Optics” event

By PR admin | Published: August 25, 2025


Sigma is rumored to announce a new 135mm f/1.4 full-frame lens on September 9th. Here are the rumored basic specs:

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Posted in Sigma| Tagged , , , | 20 Comments

Ricoh GR III camera discontinued

By PR admin | Published: August 24, 2025


The Ricoh GR III camera is now listed as discontinued on the official Ricoh Japan website. Here is the availability status at some retailers:

  • B&H Photo: discontinued
  • Amazon: currently unavailable
  • Foto Erhardt: GR III Diary Edition available
  • WEX Photo: limited stock
  • Camera Canada: GR III Diary Edition available
  • Camera Kitamura: discontinued products
  • Map Camera: page removed
  • Bic Camera: production discontinued
  • Yodobashi Camera: discontinued

The Ricoh GR IIIx and HDF models are still available for order:

And of course, the new Ricoh GR IV is now available for pre-order:

Via PentaxRumors

Posted in Ricoh| Tagged , | 80 Comments

Updated list of latest/upcoming/rumored Chinese lenses

By PR admin | Published: August 24, 2025


Several of the previously reported Chinese lenses were already officially announced:

Here is an updated list of what else is coming:

New 7Artisans lenses (check website for updates):

  • 7Artisans AF 24mm f/1.8 (L/Z)
  • 7Artisans AF 35mm f/1.8 (L/E/Z)
  • 7Artisans 10mm f/2.8

SG-Image 7.5mm f/2.8 APS-C fisheye lens – already listed for sale on eBay.

SG-Image AF 85mm f/1.8 full frame lens coming next week.


ZY Optics is expected to announce a new autofocus full-frame lens in the second half of the year.

Viltrox Spark TTL on-camera flash.

The Viltrox 56mm f/1.2 Pro lens is expected in September.

Venus Optics Laowa AF 200mm f/2 lens.

New Yongnuo 18mm f/2.8 full-frame autofocus lens.

AstrHori 6mm f/2.8 full-frame fisheye lens for E/L/Z/RF (check the official website for updates).

New Yongnuo YN 33mm f/1.4 R DA DSM lens with a lock button.

Posted in 7Artisans, AstrHori, SG-IMAGE, Venus Optics, Viltrox, Yongnuo, ZY Optics| Tagged , , , , , , , , , , , | 44 Comments

Freewell launched the “Real Lens Hood” designed for Leica Q3 43, Fujifilm X100VI/GFX100RF, and RicohGRIII/x cameras

By PR admin | Published: August 23, 2025

Freewell launched the “Real Lens Hood” designed for Leica, Fujifilm, and Ricoh cameras – now available for the following cameras:

This all-in-one solution combines protection with fast, touchless filter control. Here are the key features:

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Posted in Freewell| Tagged | 32 Comments

Another leaked picture of the upcoming Hasselblad X2DII camera with the new XCD 35-100mm f/2.8-4 lens

By PR admin | Published: August 23, 2025


Here is another leaked picture of the upcoming Hasselblad X2DII camera with the new XCD 35-100mm f/2.8-4 lens:


Almost all of the details for the upcoming announcement have already been leaked and you can find them here:

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Posted in Hasselblad| Tagged , | 70 Comments

What else is new?

By PR admin | Published: August 23, 2025



Here is what else is new:

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Posted in Other| Tagged | 22 Comments

New TTArtisan 14mm f/2.8 ASPH full-frame ultra-wide angle lens for E/Z/RF/L announced ($196)

By PR admin | Published: August 22, 2025



TTArtisan announced a new 14mm f/2.8 full-frame ASPH ultra-wide angle lens for E/Z/RF/L – now available for pre-order for $196:

Additional information:

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Posted in TTartisan| Tagged | 78 Comments

New Nikon Nikkor Z 24-70mm f/2.8 S Mark II lens announced

By PR admin | Published: August 22, 2025



The rumored Nikon Nikkor Z 24-70mm f/2.8 S mark II lens version is now officially announced:

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Posted in Nikon| Tagged | 72 Comments