The new DJI Mini 2 SE drone is now officially announced

By PR admin | Published: February 10, 2023


The previously rumored DJI Mini 2 SE drone is now officially announced – here is the press release:

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Here are the 16 largest photography companies in the world

By PR admin | Published: February 9, 2023


A bizarre ranking but still interesting – here are the 16 largest photography companies in the world based on the total 2021 revenue according to Zion Market Research:
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RIP Canon “Kiss” brand, “EOS M” and “Rebel” are next on the chopping block

By PR admin | Published: February 9, 2023

Canon EOS Kiss X7 from 2013

The Japanese ITMedia reports that after the new EOS R50 camera announcement, Canon has “retired” their “Kiss” brand after 30 years. It is safe to assume that “EOS M” and “Rebel” will be next on the chopping block. Here is a recap of the article (translated):

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The latest financial results from Nikon, Fujifilm, and Tamron

By PR admin | Published: February 9, 2023


Here are the latest financial results from Nikon, Fujifilm, and Tamron:

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What else is new?

By PR admin | Published: February 9, 2023

Top Gun and Avatar Used Fujinon MK and Fujinon Premier Lenses

Tamron 13mm F1.8 Di III-A Patent Found

Leica introduced new SL2 and SL2-S prime kit savings

The Leica Boutique MapCamera Shinjuku will celebrate its 10th anniversary on February 20th, 2023

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DxO PhotoLab 6.3 released

By PR admin | Published: February 8, 2023


Today DxO announced a new update to their RAW photo editing software – PhotoLab 6.3:

DxO PhotoLab 6.3 brings new tools for perfect color:

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ON1 Photo RAW 2023.1 announced

By PR admin | Published: February 8, 2023


ON1 officially announced Photo RAW version 2023.1 (see the 2023.1 sneak peek videos). The official release will be later in February. This will be a free update for all ON1 Photo RAW 2023 owners. The new version 2023.1 includes some new features and performance enhancements to improve the overall photo editing experience:

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Leica announced new Summicron-SL 35 f/2 ASPH and Leica Summicron-SL 50 f/2 ASPH lenses for L-mount

By PR admin | Published: February 8, 2023




The previously rumored Leica Summicron-SL 35 f/2 ASPH and Summicron-SL 50 f/2 ASPH budget lenses are now officially announced:

Leica also introduced new SL2 and SL2-S prime kit savings:

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Announced: OM System M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO lens

By PR admin | Published: February 8, 2023





The previously rumored OM System M.Zuiko Digital ED 90mm f/3.5 Macro IS PRO lens is now officially announced:

  • Pre-orders: Adorama B&H Photo | Foto Koch | Foto Erhardt | WEX UK
  • Hands-on reports with sample photos: 42West | Explora
  • Product listing
  • Key features of the OM System 90mm f/3.5 lens:
    • 90mm focal length (equivalent to 180mm on a 35mm camera)
    • Up to 2x magnification
    • Freeze-proof
    • Dust-proof (IP53 rated)
    • Splash-proof (IP53 rated)
    • Five Axis in lens Sync IS
    • Focus limit switch
    • Customizable function button
    • Manual focus clutch
    • High performance AF across the whole focus range
    • Compatible with the MC-20 teleconverter for 4x magnification
    • Lens hood included
  • Related videos and additional pictures:

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Canon EOS R8 + EOS R50 cameras and RF 24-50mm + RF-S 55-210mm lenses are now officially announced

By PR admin | Published: February 7, 2023


The previously rumored and leaked Canon EOS R8 + EOS R50 cameras and RF 24-50mm + RF-S 55-210mm lenses are now officially announced:


A brief overview of the new products:

  • EOS R8 Body – Combines high-performance full-frame capabilities with a new compact design
  • EOS R50 Body – Experience joy of creativity with APS-C camera that makes photography fun, simple and convenient.
  • RF-S55-210mm F5-7.1 IS STM – An affordable, versatile telephoto zoom lens that gets you closer to the action
  • RF 24-50mm f4.5-6.3 IS STM – A wide to standard 2X zoom lens, ideal from everyday photos to special occasions.

Canon recently started a new rebates program in the US (Adorama and B&H) and Europe (Foto Koch, Foto Erhardt, Calumet):



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