The Fujifilm GFX Eterna 102MP medium format cinema camera will be officially released on September 11th right beore the International Broadcast Convention (IBC) in Amsterdam (September 12-15, 2025).
The GFX Eterna will be the first large-format digital filmmaking camera in the company’s history. Here is what we know so far:
Here is an updated list of the latest/upcoming/rumored lenses from China:
After the 14mm f/2.8 & 75mm f/1.4 lenses (E/R/Z/L), 7Artisans will announce two more new lenses on August 4th (check website for updates):
The previously reported Fuji price increase in the US as a result of Trump’s tariffs came into effect yesterday. The list of impacted products can be found here. You can check the new price at B&H Photo. Moment also published a list of Fujifilm cameras with US price increases:
The day DJI announced their Osmo 360 camera, we got more leaks of the upcoming GoPro MAX 2 camera:
In an internal email, Sigma US promises not to further increase prices in the US after the latest tariffs on imported goods from Japan (and other countries):
The previously leaked and rumored DJI Osmo 360 camera is now officially announced (Insta360 announced its first drone, and two days later, DJI announced its first 360 camera):
Sigma is rumored to have a new product announcement on or around August 19th. Two of the upcoming lenses already already leaked online (see pictures above):
The previously reported 7artisans 14mm f/2.8 & 75mm f/1.4 full-frame manual focus lenses for E/R/Z/L mount are now officially announced:
The previously reported Viltrox AF 15mm f/1.7 APS-C lens for X/E/Z mount is now officially announed with a price tag of $239:
