Photo Rumors

What else is new?

By PR admin | Published: October 17, 2025

Here is what else is new:

Posted in Other| Tagged What else is new?| 13 Comments

Updated list of latest/upcoming/rumored Chinese lenses

By PR admin | Published: October 17, 2025

Several of the previously reported Chinese lenses are now officially announced:

Here is an updated list of the latest/upcoming/rumored Chinese lenses:

Viltrox AF 85mm f/2 EVO (part of the new EVO series of full-frame lenses) is coming on October 20th. Viltrox also has a new adapter with AI autofocus support called Nexus Focus (no release date yet).

Posted in Other| Tagged Chinese lenses, Viltrox AF 85mm f/2 EVO, Viltrox Nexus Focus with adapter with AI AF| 29 Comments

Act fast: the new Ricoh GR IV camera is now in stock in Canada

By PR admin | Published: October 16, 2025

The new Ricoh GR IV camera is now in stock in Canada at Camera Canada:

They have only a few pieces in stock, so hurry up if you need one. Check also GR IV availability at:

Previous Ricoh GR IV coverage can be found here.

Ricoh GR IV camera accessories

Via PentaxRumors

Posted in Ricoh| Tagged Ricoh GR IV| 24 Comments

Act fast: Fujifilm X100VI camera is now in stock (both black & white versions)

By PR admin | Published: October 16, 2025

The made-in-Japan Fujifilm X100VI camera is now in stock at B&H Photo (both black & white versions) – act fast, they will sell out pretty quickly:

FUJIFILM X100VI (Silver)
FUJIFILM X100VI (Black)

Update – all sold out again.

Check also the latest X100VI camera accessories, for example, the new Owlkrown soft release buttons “Shutter Toppers“:

Posted in Fuji| Tagged Fujifilm X100VI camera| 19 Comments

Panasonic announced a new Lumix S9 camera in titanium gold, new firmware and app updates

By PR admin | Published: October 16, 2025

Today, Panasonic announced a new limited edition Lumix S9 camera in titanium gold for the US market, as well as new firmware and app updates (previously reported here). The Panasonic Lumix S9 Titanium Edition camera has been available for months in Japan (see all other available S9 colors):

Panasonic Lumix S9 camera now available also in “Titanium Gold” (in Japan only for now)

Update – new S9 color combinations were also introduced in Europe:

Here are the details on the new Panoiasnic releases:

Posted in Panasonic| Tagged Panasonic Lumix S9 camera| 8 Comments

Nikon announced two new APS-C lenses: Nikkor Z DX 16-50mm f/2.8 VR and Nikkor Z DX 35mm f/1.7

By PR admin | Published: October 16, 2025

The previously reported (first mentioned back in June) two new Nikkor DX mirrorless lenses are now officially announced.

Pre-orders are now open at:

US: B&H Photo | Paul’s Photo | Sevice Photo
DE: Foto Erhardt
UK: WEX Photo
CA: Camera Canada

Additional information on the new lenses can be found here:

Posted in Nikon| 66 Comments

Now available: Zeiss Otus ML 1.4/85 full-frame mirrorless lens for E/RF/Z mount

By PR admin | Published: October 15, 2025

The rumors of a new Zeiss lens release, which I reported last week, were for the announcement of the already released and later delayed Zeiss Otus ML 1.4/85 full-frame mirrorless lens for Sony E, Canon RF, and Nikon Z-mount cameras. Check availability and pricing at:

From Zeiss:

Additional information on the Zeiss Otus ML 1.4/85 lens:

Posted in Zeiss| Tagged Zeiss Otus 85mm f/1.4, Zeiss Otus ML 85mm f/1.4, Zeiss Otus ML lenses| 12 Comments

24 hours left for the early bird discount for the 5DayDeal Photography Bundle 2025

By PR admin | Published: October 15, 2025

The early bird discount for the new 2025 5DayDeal photography bundle will end in 24 hours (the pre-sale window includes a $5 discount on each of the Main, Pro, and Complete packages – totaling $15 off for the Complete Bundle):

As with previous years, with the new 5DayDeal Photography Bundle 2025, you will get a package of different photography tools drastically reduced ($1,000+ worth of pro-level courses, tools, and creative assets for as little as $98):

Several different bundles are available, and a portion of the proceeds will be donated to charities. This deal will end on October 21.

Via NikonRumors

Posted in Deals| Tagged 5DayDeal, 5DayDeal Photography Bundle| 17 Comments

The new Viltrox AF 50mm f/1.4 Pro lens is now in stock

By PR admin | Published: October 15, 2025

I already reported that the new Viltrox AF 50mm f/1.4 Pro full-frame lens will be announced on October 15th (see previous coverage). The lens is already available for order at: