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Sony to announce a new FE 100mm f/2.8 Macro GM OSS lens next week

Next week, Sony is rumored to announce a new FE 100mm f/2.8 Macro GM OSS lens – the replacement for the current Sony FE 100mm f/2.8 STF GM OSS lens.
Ricoh GR IV camera pre-orders now open at Amazon

The Ricoh GR IV camera pre-orders are now again at Amazon (shipped and sold by Amazon), The estimated shipping time is 1-2 months. Check also availability at:
Via PentaxRumors
Yes, the Fujifilm X-T30 II camera is discontinued and it will be replaced in October with a new X-T30 III model
FujiAddict spotted that the Fujifilm X-T30 II camera is listed as discontinued at B&H Photo (still listed as discontinued at the time this post was published):


If you have a basic understanding of how inventory management and the industry work, you would know that Fujifilm will never officially admit any product discontinuation until it has sold its remaining stock. Of course, you can still find the X-T30 II on Amazon, sold by third-party resellers, but this does not mean the camera has not been discontinued.
I also already reported that the Fujifilm X-T30II camera is rumored to be replaced in 2025 (most likely next month, October):
Posted in Fuji Tagged Fujifilm X-T30 III, Fujifilm X-T30II, fujirumors, To be discontinued... 3 Comments
TTartisan AF 40mm f/2 full-frame lens now available also for L-mount

The TTartisan AF 40mm f/2 full-frame lens is now also available for L-mount:
Additional information on the lens can be found here:
Deal of the day: 20% off Luminar ecosystem (coupon code included)

You can now get 20% off the Luminar Neo Ecosystem with this exclusive promo code RUMORS20. This special promotion runs only from September 24 to October 7, 2025, and it’s the very last chance to preorder Luminar Ecosystem before the official release.
New French company is working on “Esquisse” Micro Four Thirds camera



Esquisse is a new French camera company working on a Micro Four Thirds camera, expected to be released next year. Here are the technical specifications:
Viltrox Spark Z3 TTL on-camera flash officially announced
The previously reported Viltrox Spark Z3 TTL on-camera flash is now officially announced and available for order at Amazon and the official Viltrox store.
Spark Z3 main features:

















