The Fujifilm GFX 100RF medium format camera with fixed lens is now officially announced


The previously rumored Fujifilm GFX 100RF medium format camera with fixed lens is now officially announced and available for pre-order:

  • US: B&H Photo | Amazon | Adorama
  • DE: Foto Erhardt | Foto Koch | Calumet
  • UK: WEX Photo
  • CA: Camera Canada
  • Main features:
  • 102MP CMOS Sensor
  • Fujifilm’s latest X-Processor 5
  • 4K/30p & 4:2:2 10bit in-camera
  • Advanced AF algorithm
  • Range finder style EVF
  • Weighs just 735g
  • Compact, portable rangefinder style design delivers classic camera handling
  • New Aspect Ratio dial for instant access to a variety of compositional image formats
  • 20 Film Simulation modes deliver unique film-inspired looks
  • Optically outstanding fixed 35mm lens, plus digital teleconverter flexibility
  • Internal 4-stop neutral density filter for full exposure control


SmallRig released a new cage kit for the Fujifilm GFX100RF camera:

Poll: will you buy the new Fuji GFX 100RF camera?


GFX100RF related pictures and videos:

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Just released: SmallRig cage kit for the new Fujifilm GFX100RF camera



SmallRig released a cage kit for the new Fujifilm GFX100RF camera. The kit contains an L-shape grip, leather case, and other accessories (different options are available).

The SmallRig cage kit for Fujifilm GFX100RF can be purchased here.

SmallRig products are also sold at Amazon and B&H Photo.

Additional informtion:

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More leaked pictures of the upcoming 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount


Here are some new pictures of the upcoming 7Artisans AF 35mm f/1.4 XF lens for Fuji X-mount:

7Artisans is expected to announce two new lenses this month (March 2025) - check the official 7Artisans website for updates:

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A final Fujifilm GFX 100RF leak before the official announcement



Here are a few additional leaked pictures of the Fujifilm GFX 100RF medium format camera with a fixed lens before the official announcement in a few hours (see previous coverage and stay tuned for detailed coverage).

Update - the Fujifilm GFX 100RF is now officially announced and available for pre-order:

More leaked pictures:
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Now available for order: Alice AI-powered mirrorless camera add-on for smartphones



The Alice mirrorless camera add-on for smartphones is now available for pre-order at B&H Photo (see previous coverage).

Additional information:

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New Canon V compact camera is coming on March 26th


Canon is already teasing a new V compact camera to be announced next week on March 26th:

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Viltrox AF 135mm f/1.8 LAB lens for Nikon Z-mount now available


Viltrox officially released the AF 135mm f/1.8 LAB lens for Nikon Z-mount. Pre-orders are now open at:

Viltrox and Amazon have the lowest price of $854.05:


Additional informtion:

Viltrox AF 135mm f/1.8 LAB lens for Nikon Z-mount available for pre-order

Comparing the Nikon Nikkor Z 135mm f/1.8 S Plena lens with the new Viltrox AF 135mm f/1.8 LAB lens

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Sony is teasing a new full-frame E-mount cinema camera



Sony is teasing a new full-frame E-mount cinema camera for a March 26th announcement.

Update - Sony will probably announce a new Venice Extension System Mini:


Here is the video teaser:

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