The first Sony price increase is already here: the Sony FE 400-800mm f/6.3-8 G OSS lens is now $700 more expensive


The Sony FE 400-800mm f/6.3-8 G OSS lens is no longer available for order at B&H Photo and Adorama, and the Amazon listing is now $700 more expensive (from $2,898 to 3,599):


I did check, and the seller on Amazon (AVC Photo Store & Studio) is an authorized Sony dealer, not a third-party reseller known to inflate prices.

Leica, Fuji, and Blackmagic have already announced price increases, and Canon will follow soon:

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Viltrox Z1 retro camera flash officially announced


  
   
The previously reported Viltrox Z1 retro camera flash is now officially announced and available for pre-order at:

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Thypoch released new Simera 28mm & 35mm f/1.4 lenses for Leica M-mount with a new Focus Tab Type II Version




Thypoch released new Simera 28mm f/1.4 and Simera 35mm f/1.4 lenses for Leica M-mount featuring a new Focus Tab Type II Version. These versions have the same optical design as the infinity lock version. The only differences are the focusing mechanism and pricing.

The new lenses are now available for pre-order at B&H Photo.

Thypoch lenses are also sold at Foto Erhardt and WEX Photo.

International readers can purchase Thypoch lenses directly from the official website.

The key features of the new lenses can be found here (check the online store for all Thypoch lenses):

  • 14-blade diaphragm for creamy bokeh and stunning starbursts.
  • 0.4m / 0.45m minimum focus distance for.
  • Floating element design ensures same good definition from infinity to close focus distance.
  • 1950s-inspired red-dot depth-of-field scale for vintage charm and functionality.
  • “Sun” & “Moon” aperture markings for quick switching between click and declick modes, perfect for photo and video use.
  • Tactile 0.7m resistance point to aid rangefinder-to-EVF transitions.


Additional information:

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The new Fujifilm GFX100RF camera is now shipping, no longer available for pre-order in the US


PhotoRumors was the first site to report rumors about the upcoming price increases from several brands, resulting from the new tariffs introduced by President Trump.

The first step for Fuji was to suspend orders for certain products (already in effect), including for the new Fujifilm GFX100RF camera that is already shipping to existing pre-orders – check availability at:

B&H Photo has already listed the upcoming Fujifilm X-half frame digital compact camera on their website (see rumored specs and release date), but it’s unclear how the new tariffs will impact the price and/or pre-order options.


DHL has already suspended international shipments to the US for items over $800.

Leica has also already officially announced their upcoming price increase:

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The latest US rebates from Nikon, Canon, and Sony

Here are the latest US rebates from Nikon, Canon, and Sony:





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What else is new?

New Leica M11-P Safari edition camera rumored to be announced soon

The Nikon D6 camera is listed as discontinued at several Japanese retailers

Fujifilm X-S20 Listed As Discontinued Overseas

23 Products Receive The Internationally Acclaimed Red Dot Design Award

Sigma 16-300mm F3.5-6.7 DC OS | Contemporary for FUJIMFILM X Mount Coming May 15th, 2025

 

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Insta360 announced a new X5 8k 360 aсtіоn camera with a bigger sensor and replaceable lenses


Insta360 announced a new X5 8k 360 dеgrее aсtіоn camera (teaser) with a bigger sensor and replaceable lenses – their smartest and toughest model yet:

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Sony announced a new FE 50-150mm f/2 GM lens, pre-orders now open



Sony announced a new FE 50-150mm f/2 GM lens, pre-orders just opened in the US:

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The 2025 TIPA awards are out


The 2025 TIPA awards are out:

TIPA Awards 2025: Fujifilm GFX100RF BEST MEDIUM FORMAT CAMERA and Fujifilm X-M5 BEST COMPACT SYSTEM CAMERA

Sony Alpha 1 Mark II, Sony FE 28-70mm F2 GM, Sony FE 400-800mm F6.3-8 G OSS, and Sony FE 85mm F1.4 GM II TIPA WORLD AWARDS 2025

TIPA Awards 2025: Canon EOS R5 Mark II BEST FULL FRAME HYBRID CAMERA and Canon RF 16-28mm f/2.8 IS STM BEST WIDE-ANGLE ZOOM LENS

The full list can be found here:

Tipa World Awards 2025

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Sony registered a new camera overseas (WW934774)


Sony registered a new camera overseas under the code WW934774. The new model is expected to be a large CMOS sensor camera manufactured in China:

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