Viltrox displayed a new Luna 42-420mm T5.6 10x zoom cinema lens at #IBC2024




Viltrox displayed for the first time a new Luna 42-420mm T5.6 10x zoom cinema lens at the 2024 IBC show in Amsterdam. The lens is expected to cost around $100,000.

Viltrox already has the Luna 30-300mm T4.0 10X FF lens (priced at $65,000):

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Light Lens Lab 35mm f/2 “Eight Element” lens for Leica M-mount now available in stainless steel (limited edition)


LLL released a new stainless steel limited edition Light Lens Lab 35mm f/2 "Eight Element" lens for Leica M-mount - now available for order at LLL and PopFlash. The lens is priced at $1,599. Orders will begin to ship this coming week.

Additional information:

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The latest Kickstarter updates


The latest Kickstarter updates:

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What else is new?

Interview with Nikon’s executive Muneaki Tokunari: focus on mid/high-end models, improve production capacity, Z-mount to be used in filming, India shows a huge growth potential

Nikon Zfc HERALBONY additional information

Leica M11-D camera tutorials

The future of Micro Four Thirds: no hype, just the facts

New Lexar Steel Cards

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More leaked pictures of the Hasselblad X2D 100C “Earth Explorer” limited edition kit



Here are a few more leaked pictures of the upcoming Hasselblad X2D 100C “Earth Explorer” limited edition kit in "Tundra Brown" color:

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The Viltrox “Brightmoon White” limited edition lenses are now available for order (limited to 100 pieces each)

The previously reported Viltrox "Brightmoon White" limited edition lenses are now available for order exclusive from the Viltrox online store (limited to 100 pieces each):

More pictures of the new lenses:

Viltrox to release limited edition white versions of their AF 20mm f/2.8 and 56mm f/1.7 APS-C lenses for Sony E-mount

Use code NIKONRUMORS for 8% off only at the Viltrox online store:

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New AstrHori AF 27mm f/2.8 lens #IBC2024


AstrHori also announced a new lens at the 2024 IBC show in Amsterdam - AstrHori AF 27mm f/2.8 (they already have a manual focus version of that lens):

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Ten new 7Artisans autofocus lenses (Z/E/L/X) displayed at the IBC show in Amsterdam #IBC2024


7Artisans displayed ten new autofocus prime lenses at the 2024 IBC show in Amsterdam. The new models will be available for Sony E, Nikon Z, Leica L, and Fuji X (for the APS-C lenses). The latest series of lenses will have almost identical size and weight (see the pictures at the bottom of this post). The price is expected to be around €230 per lens. The full-frame line of lenses will be called INFINITE.

Here is the complete list of new lenses (check also the official websorte for updates):

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