
The Ricoh GR IV camera pre-orders are now again at Amazon (shipped and sold by Amazon), The estimated shipping time is 1-2 months. Check also availability at:
Via PentaxRumors

The Ricoh GR IV camera pre-orders are now again at Amazon (shipped and sold by Amazon), The estimated shipping time is 1-2 months. Check also availability at:
Via PentaxRumors
FujiAddict spotted that the Fujifilm X-T30 II camera is listed as discontinued at B&H Photo (still listed as discontinued at the time this post was published):


If you have a basic understanding of how inventory management and the industry work, you would know that Fujifilm will never officially admit any product discontinuation until it has sold its remaining stock. Of course, you can still find the X-T30 II on Amazon, sold by third-party resellers, but this does not mean the camera has not been discontinued.
I also already reported that the Fujifilm X-T30II camera is rumored to be replaced in 2025 (most likely next month, October):

The TTartisan AF 40mm f/2 full-frame lens is now also available for L-mount:
Additional information on the lens can be found here:

You can now get 20% off the Luminar Neo Ecosystem with this exclusive promo code RUMORS20. This special promotion runs only from September 24 to October 7, 2025, and it’s the very last chance to preorder Luminar Ecosystem before the official release.



Esquisse is a new French camera company working on a Micro Four Thirds camera, expected to be released next year. Here are the technical specifications:
The previously reported Viltrox Spark Z3 TTL on-camera flash is now officially announced and available for order at Amazon and the official Viltrox store.
Spark Z3 main features:


Panasonic announced a new Lumix S 100-500mm f/5-7.1 O.I.S. lens for L-Mount.

Several of the previously reported Chinese lenses were already officially announced:
Here is an updated list of what else is coming:
Here are some additional pictures from the test production of the upcoming Light Lens Lab 300mm f/1.9 lens with APO design:


This is the massive front element: