Photo Rumors

An updated list of upcoming/rumored cameras and lenses to be announced next week for the 2025 CP+ show in Japan

By PR admin | Published: February 20, 2025

What to expect at the 2025 CP+ show – an updated list of upcoming/rumored cameras and lenses (see also the list of CP+ exhibitors):

New Sony lenses (Sony 400-800mm f/6.3-8.0 G lens already leaked).

New Sigma lenses on February 25th (up to 3 new lenses are expected). A new Sigma camera with Foveon X3 1:1:1 sensor is also a possibility. See the Sigma scheduled at CP+ here.

Panasonic Lumix S1R II camera (more than one new camera is possible). See the dedicated CP+ page here. The announcement date is February 25th.

Fujifilm GFX 100RF camera: coming in March after the CP+ show.

New Zeiss Otus ML mirrorless lens: February 25th at 8:00 am ET

Thypoch to release a new Simera 75mm f/1.4 lens and a 21mm f/1.4 lens (the 21mm will come later this year).

7Artisans is expected to announce a new 85mm f/1.8 AF lens for L-mount.

Two new Meike lenses: Meike AF 85mm f/1.8 Pro for Fuji X & Meike AF 35mm f/1.8 Pro.

Viltrox is preparing to launch several new lenses (additional information). See the latest list of upcoming Viltrox lenses here.

TTartisan is teasing a “mysterious new product” to be revealed at the 2025 CP+ show in Japan (TTartisan’s first camera?)

Tamron partners with… Godzilla for the 2025 CP+ show in Japan – expect a big zoom lens.

DJI camera (very low chance)

New Hasselblad camera?

New Ricoh GR camera (debunked?)
Pentax K-3 III replacement (low chance to be announced for CP+)

What to expect next from Nikon

What to expect next from Leica

Posted in Other| Tagged 2025 CP+ show, CP+| Leave a comment

New GoPro MAX 360 camera announced

By PR admin | Published: February 19, 2025

There were some rumors about a new GoPro Max camera last year, and yesterday the company announced a new and updated MAX 360 camera with a new editing experience, AI-powered object tracking, and Adobe plugins. The new model is now available for purchase at the official GoPro website (also check Amazon and B&H Photo).

Additional information:

Posted in GoPro| 1 Comment

Sigma is teasing a new product announcement for February 25th

By PR admin | Published: February 19, 2025

Sigma is teasing a new product announcement for February 25th – they are rumored to announce up to three new lenses:

See the Sigma scheduled at CP+ here. Also: join the Sigma Facebook group.

Posted in Sigma| Tagged 2025 CP+ show| 1 Comment

Another leaked picture of the Zeiss Otus ML 50mm f/1.4 lens for Z/E/RF mount UPDATED

By PR admin | Published: February 19, 2025

Here is another leaked picture of the upcoming Zeiss Otus ML 50mm f/1.4 lens for Z/E/RF mount (£2,100):

For comparison, here is the old Zeiss Otus 55mm f/1.4 DSLR lens (the mirrorless version is 50mm):

Posted in Zeiss| Tagged Zeiss Otus mirrorless lenses, Zeiss Otus ML 50mm f/1.4, Zeiss Otus ML lenses| 18 Comments

The first two Zeiss Otus ML mirrorless lenses for Z/E/RF mount leaked online

By PR admin | Published: February 19, 2025

The rumors were true – Zeiss will announce mirrorless versions of their Otus lenses for Nikon Z, Sony E, and Canon RF mount. The first two lenses have already leaked online:

Zeiss Otus ML 50mm f/1.4 for Z/E/RF mount (£2,100)
Zeiss Otus ML 85mm f/1.4 for Z/E/RF mount (£2,350)

Zeiss originally had four Otus lenses:

I seriously doubt Zeiss will introduce any new version besides the four listed above. As I already wrote in my previous blog post, Zeiss is looking for a quick and easy revenue stream without spending money on research and development – just like OM System: re-house, promote with influencers, and sell at ridiculous prices.

See all currently available Zeiss lenses.