Fujifilm officially released their first large format GFX Eterna 55 cinema camera

By PR admin | Published: September 10, 2025


As previously reported, today Fujifilm officially released their first large format GFX Eterna 55 cinema camera:

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Fujifilm rumored to announce a new XC 13-33mm f/3.5-6.3 lens

By PR admin | Published: September 10, 2025


Fujifilm is rumored to release a new XC 13-33mm f/3.5-6.3 lens later this year (2025). The lens was on Fuji’s roadmap:


Fujifilm affordable wide zoom lens XC lineup:

  • Size 40-50mm
  • 60-70mm diameter
  • Weight 130-170g

List of lenses Fujifilm is considering / working on

This could be a potential replacement for the current XC 15-45mm f/3.5-5.6 OIS PZ version that was introduced back in 2018:

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OM SYSTEM M.Zuiko Digital ED 50-200mm f/2.8 IS Pro lens officially announced

By PR admin | Published: September 10, 2025



The previously reported OM SYSTEM M.Zuiko Digital ED 50-200mm f/2.8 IS Pro lens is now officially announced. Offering a 100-400mm full-frame equivalent supertelephoto zoom range, this lens fills the gap in the current OM’s zoom lens range. It offers sharp images with a fast f/2.8 aperture across the entire focal range. Pair these with its 7 stops of 5-axis sync IS, and you have a super-versatile lens. Pre-orders are now open at:

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Posted in OM System| Tagged | 16 Comments

Nikon/RED Zr cinema camera announced

By PR admin | Published: September 10, 2025



The previously rumored Nikon Zr cinema camera is now officially announced:

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Posted in Nikon, Red| Tagged | 7 Comments

Leitz released new Hektor T2.1 mirrorless cinema lenses for Sony E, Canon RF, Nikon Z, and L-mount

By PR admin | Published: September 10, 2025


Leitz released new Hektor T2.1 mirrorless cinema lenses for Sony E, Canon RF, Nikon Z, and L-mount (user-interchangeable mounts):

Posted in Leica, Leitz| 1 Comment

New on Kickstarter: 3 Legged Thing quick-release camera strap system & SPINN.DESIGN ProWrapp weatherproof gear wrapper

By PR admin | Published: September 9, 2025


AXIS by 3 Legged Thing is a new, secure, quick-release camera strap system.


SPINN.DESIGN has a new fundraising project for a ProWrapp weatherproof gear wrapper: photo, travel, outdoor – protect your tech equipment with all-over hook & loop in seconds, secure, weatherproof, and space-saving.

Other projects still available on Kickstarter:

Posted in 3 Legged Thing| Tagged , , | 7 Comments

Canon EOS C50 camera and RF 85mm f/1.4L VCM lens officially announced (+ a new Canon Ixus 285 HS A compact)

By PR admin | Published: September 9, 2025





The previously rumored Canon EOS C50 camera and Canon RF 85mm f/1.4L VCM lens are now officially announced:

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Posted in Canon| Tagged , | 5 Comments

Announced: Sigma 135mm f/1.4 Art DG, 20-200mm f/3.5-6.3 DG Contemporary, and 35mm f/1.2 Art DG DN II lenses

By PR admin | Published: September 9, 2025



The previously rumored Sigma 135mm f/1.4 Art DG, 20-200mm f/3.5-6.3 DG Contemporary, and 35mm f/1.2 Art DG DN II lenses are now officially announced:

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Tamron 25-200mm f/2.8-5.6 G2 8x zoom full-frame lens development announced

By PR admin | Published: September 9, 2025


On the same day Sigma released their new 20-200mm f/3.5-6.3 lens, Tamron announced the development of a new 25-200mm f/2.8-5.6 G2 all-in-one 8x zoom full-frame mirrorless lens for Sony E-mount model A075 (check for pricing and availability):

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Posted in Tamron| Tagged | 14 Comments

OM SYSTEM 50-200mm f/2.8 Pro lens rumored to be announced tomorrow (September 10th)

By PR admin | Published: September 9, 2025



As previously reported, the new OM SYSTEM 50-200mm f/2.8 Pro lens will be officially announced tomorrow (September 10th). Here are the details:

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Posted in OM System| Tagged | 5 Comments