Photo Rumors

Fujifilm X Summit Las Vegas announcement event at WPPI (GFX 100RF medium format fixed lens camera expected)

By PR admin | Published: March 10, 2025

In addition to the Prague event, Fujifilm will also hold an X Summit Las Vegas “announcement event” during the WPPI show on March 20th. The rumored new Fujifilm GFX 100RF medium format fixed lens camera is expected:

Posted in Fuji| Tagged Fujifilm GFX 100RF, Fujifilm X Summit| Leave a comment

A new Schneider Kreuznach × LK Samyang standard zoom lens is also coming this year (24-60mm f/2.8?)

By PR admin | Published: March 10, 2025

In addition to the new Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens that was announced at the CP+ show, there are also plans to release another standard AF zoom lens in 2025 – maybe AF 24-60mm f/2.8? Here is a prototype of the lens (source: optyczne):

Posted in Samyang, Schneider Kreuznach| Tagged Schneider Kreuznach × LK Samyang 24-70mm f/2.8 standard zoom lens, Schneider Kreuznach × LK Samyang AF 24-60mm f/2.8| 5 Comments

Sigma BF camera hands-on pictures from NYC pop-up store

By PR admin | Published: March 9, 2025

Here are some hands-on photos of the new Sigma BF camera from the pop-up store in NYC (see previous coverage):

The new Sigma products are now available for pre-order:

Sigma BF camera (L):
B&H Photo | Adorama | WEX | Koch | Erhardt
Sigma 300-600mm f/4 DG OS Sports lens (E/L):
B&H Photo | Adorama | WEX | Koch | Erhardt
Sigma 16-300mm f/3.5-6.7 DC OS Contemporary lens (E/L/X/RF):
B&H Photo | Adorama | WEX | Koch | Erhardt
Sigma I series silver lenses (L): B&H Photo

Posted in Sigma| Tagged Isabel Zlatev, Sigma 16-300mm f/3.5-6.7 DC OS Contemporary lens, Sigma 300-600mm f/4 DG OS Sports lens, Sigma BF camera, Sigma I series silver lenses| 13 Comments

CIPA reveals 2025 camera and lens shipment forecast and price graphs

By PR admin | Published: March 9, 2025

The CIPA January 2025 stats are now available online:

CIPA January 2025 stats

CIPA also revealed their 2025 camera and lens shipment forecast and price graphs:

Posted in Other| Tagged BCN ranking, CIPA, CIPA reports| 2 Comments

List of upcoming 7Artisans lenses: 35mm f/1.4 XF, 27mm f/2.8 XF, and 50mm f/1.8 L

By PR admin | Published: March 8, 2025

7Artisans is rumored to announce three new lenses this month (March 2025):

7Artisans AF 50mm f/1.8 L-mount: expected at the end of March
7Artisans AF 35mm f/1.4 XF (pictured above): expected at the end of March:
- Ultra-Fast Autofocus – Equipped with an STM motor for millisecond-level focus response, supporting eye, face, and animal detection.
- Ultra-Light & Portable – Small yet powerful, perfect for photographers on the move.
- Bright F1.4 Aperture – Achieve dreamy bokeh and outstanding low-light performance.
- Versatile for Any Scene – Ideal for portraits, street photography, and nightscapes.
- Crisp & Vibrant Image Quality – Capture every detail with stunning clarity.
7Artisans AF 27mm f/2.8 XF (pictured above): expected to launch on March 13 with a retail price of $129. Here are the main features:
- Ultra-Light & Portable: Designed for on-the-go convenience.
- STM Stepping Motor: Smooth, fast, quiet, and precise autofocus for flawless shots.
- Versatile Scene: From streets to portrait scenes and sweeping landscapes.
- Exceptional Image Quality: Crisp details, vibrant colors.

Check the official 7Artisans website for updates.

More upcoming 7Artisans lenses: Read More »

Posted in 7Artisans| Tagged 7Artisans AF 27mm f/2.8, 7Artisans AF 35mm f/1.4 X, 7Artisans AF 50mm f/1.8 autofocus lens| 3 Comments

The latest Sirui Aurora 85mm f/1.4 full-frame autofocus lens will be available in additional mounts

By PR admin | Published: March 8, 2025

The latest Sirui Aurora 85mm f/1.4 full-frame autofocus lens (buy at Amazon and B&H Photo) will soon be available also in additional mounts:

The lens was already released for Nikon Z, Sony E, and Fuji X cameras, so Leica L and Canon RF mounts are possible.

Several new Sirui lenses are now available for purchase

Additional information on the Sirui Aurora 85mm f/1.4 lens:

Posted in Sirui| Tagged Sirui 85mm f/1.4| 2 Comments

The Yongnuo YN 56mm f/1.4 DA DSM WL Pro APS-C lens is now officially released for Sony E-mount

By PR admin | Published: March 8, 2025

The Yongnuo YN 56mm f/1.4 DA DSM WL Pro APS-C lens is now officially released for Sony E-mount in China. The lens is currently available for Nikon Z-mount:

Additional information:

Posted in Yongnuo| Tagged Yongnuo 56mm f/1.4| Leave a comment

What else is new?

By PR admin | Published: March 8, 2025

Here are the latest posts from the “rumors” and “addict” sites:

Posted in Other| Tagged What else is new?| Leave a comment

OM SYSTEM on a new PEN camera: “The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor“

By PR admin | Published: March 7, 2025

Phototrend published their latest interview with OM SYSTEM executives at the 2025 CP+ show. One of the questions asked was about the future of the currently discontinued PEN camera line, and Kazuhiro Togashi (Vice President of Product Planning and Brand Strategy) responded that “The PEN series is a core part of the OM SYSTEM lineup, and we are actively exploring the possibility of a successor“: