The Kase 85mm f/1.4 autofocus lens is now available for Fuji X and Leica L mount

By PR admin | Published: September 16, 2025


The Kase 85mm f/1.4 autofocus lens is now available for Fuji X and Leica L mount. Pre-orders are now open for $479.

The lens was previously released for Nikon Z and Sony E mounts – here are the details:

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Posted in Kase Optics| 7 Comments

Announced: Venus Optics Laowa AF FF 180mm f/4.5 CA-Dreamer Macro 1.5X lens (E/Z/EF/RF/L)

By PR admin | Published: September 16, 2025

The previously reported Laowa 180mm f/4.5 APO CA-Dreamer 1.5X ultra macro full-frame autofocus lens by Venus Optics is now officially announced. Pre-orders are now open at

The new lens is available for the following mounts:

  • Auto focus: Sony E / Nikon Z / Canon EF
  • Manual focus: Canon RF / L mount

Additional information (lens specification, optical design, MTF chart) can be found here:

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Posted in Laowa, Venus Optics| Tagged | 4 Comments

The Thypoch Simera 50mm f/1.4 lens is now also available for Nikon Z-mount

By PR admin | Published: September 16, 2025


Thypoch released a Nikon Z-mount version of the Simera 50mm f/1.4 lens. The lens already exists for Leica M-mount (check the official website):

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Posted in Thypoch| Tagged , | 11 Comments

Of course, there was no DJI mirrorless camera announcement yesterday

By PR admin | Published: September 16, 2025











DJI did not announce a new mirrorless camera on September 15th. Online “rumors” with “leaked” AI-generated pictures, and obviously fake teasers, were posted by multiple websites. It was very clear to many readers that all this was just clickbait, and I clearly noted the hoax in my tweet on September 3rd:

What DJI will really announce tomorrow is a new DJI Mini 5 Pro drone:

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Posted in DJI| Tagged , , , , , , , | 3 Comments

7Artisans AF 24mm f/1.8 full-frame lens for Nikon Z & Leica L-mount officially released

By PR admin | Published: September 15, 2025


The previously reported 7Artisans AF 24mm f/1.8 full-frame lens for Nikon Z & Leica L-mount is now officially released (the lens already exists for Sony E-mount). The price of the lens is $329, and you can order one here. Additional information:

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Posted in 7Artisans| Tagged | 58 Comments

New grip options for the Sigma BF camera

By PR admin | Published: September 15, 2025

Here are some of the new accessories for the Sigma BF camera (now in stock at B&H Photo and WEX Photo):

SmallRig L-shaped mount plate with a handle for Sigma BF (also available on Amazon and the official SmallRig website).

Tilta mounting baseplate with wooden grip for Sigma BF cameras available at B&H Photo and Amazon.

IDSworks released a new grip set for Sigma BF cameras (additional informtion).




Owlkrown BF2 Grip for Sigma BF cameras.



Owlkrown WristLoop BF straps for Sigma BF cameras.

More Sigma BF grips are listed on Amazon.

Posted in IDS Works, Owlkrown, Sigma, SmallRig, Tilta| Tagged , | 34 Comments

Sirui to announce three additional Aurora f/1.4 lenses

By PR admin | Published: September 15, 2025


After the 35mm f/1.4 and 85mm f/1.4, Sirui is planning to announce three additional Aurora f/1.4 full-frame autofocus lenses. The logical new focal lengths could be:

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Posted in Sirui| Tagged , , , , | 14 Comments

Updated Schneider Kreuznach × LK Samyang lens roadmap: two new lenses added (AF 60-180mm & 28-135mm f/2.8 FE)

By PR admin | Published: September 15, 2025




Here is the udpated Updated Schneider Kreuznach × LK Samyang lens roadmap:

Picture of the two new lenses from the IBC shows:

Samyang 28-135 f2.8 (?)
byu/TraditionalBee3848 inSonyAlpha

Posted in Samyang, Schneider Kreuznach| Tagged , , , | 19 Comments

AI Background Removal: Professional Applications for Photographers

By PR admin | Published: September 15, 2025

AI Background Removal: Professional Applications for Photographers

Capturing the picture is just half the job for professional photographers, and the rest comes when the camera shutter closes. Behind every professional photograph, there is plenty of time spent on editing, removing the background, and more. Traditionally, this meant spending long sessions in editing software, carefully cutting around subjects pixel by pixel.

Now, an AI background remover for photographers changes the process completely. Instead of manual effort, a photo can be cleaned up in seconds, with the subject isolated and ready for any professional use. 

AI has made product photoshoots, marketing visuals, and other shoots a lot easier. AI Background Remover for Photographers helps make the process simple, faster, and effortless. Let us understand how it works and why it has become an essential tool for photographers.

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Updated list of latest/upcoming/rumored Chinese lenses

By PR admin | Published: September 14, 2025


Several of the previously reported Chinese lenses were already officially announced:

Here is an updated list of what else is coming:

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Posted in 7Artisans, Viltrox, ZY Optics| Tagged , | 82 Comments