Photo Rumors

What else is new?

By PR admin | Published: July 23, 2025

Here is what else is new:

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The latest Summer cashback/savings offers in Europe

By PR admin | Published: July 23, 2025

The latest Summer cashback/savings offers in Europe can be found here at Foto Erhardt:

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Expect more price increases on photo gear: the new US tariff on imports from Japan is now 15%

By PR admin | Published: July 23, 2025

After the initial suggestion for a 25% tariff, the Trump administration reached a new deal today that includes a 15% tariff on all products coming from Japan. The effective US tariff rate on Japanese imports before the announcement was approximately 2%, according to World Bank data. Please note that tariffs are not calculated based on the final selling price in the US, but rather on the import invoice/declared value price. Here is a list of some of the cameras and lenses currently made in Japan:

Posted in Other| Tagged price increase, Trump tariffs| 1 Comment

Beware of scam: fake Hasselblad websites offer significant discounts on gear

By PR admin | Published: July 22, 2025

It seems that Leica is not the only company recently targeted in elaborate online scams that involved multiple fake websites and significant social media advertising campaigns (all on Meta’s apps like Facebook and Instagram – both known for being a preferred social platform for scammers worldwide). I recently noticed the first fake Hasselblad website online – I will not link to the actual domain name, but you can see the URL in the screenshots below – I am sure there are more similar sites out there (click for larger view):

Here is a screenshot of the entire front page of the fake Hasselblad website:

Obviously, those deals are too good to be true. Use common sense and buy Hasselblad gear from one of our trusted sponsors:

The previously rumored Sony Z300 camcorder is now officially announced

By PR admin | Published: July 22, 2025

The PXW-Z300 flagship handheld XDCAM® camcorder features 1/2-inch 4K 3-CMOS Exmor R sensors, the latest BIONZ XR image processing engine, and a dedicated AI-processing unit. It combines exceptional image quality, a 17x optical zoom lens, and Electronic Variable ND filter, with versatile operational capabilities.

The previously rumored Sony Z300 camcorder is now officially announced (I was wrong about the mode name, but the rest of the details were correct):

Pre-order: B&H Photo
Key Features
1/2″-Type Exmor R 3-CMOS Sensor
Supports up to UHD 4K60 Recording
17x Optical Zoom, Constant f/1.9 Maximum
Dedicated AI Focusing Processor
Digital Content Authentication
Electronic Variable ND Filter
XAVC Intra/Long, MPEG HD422, HEVC Proxy
S-Cinetone, ITU709, 709tone, HLG, 3D LUT
Multicamera Control App, 4-Ch Audio
RTMP, RTMPS, SRT Stream, Chunk Transfer
Product page
Additional information:

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Godox announced a new iT20/iT22 ultra-compact flash (C/N/S/F/P)

By PR admin | Published: July 22, 2025

Godox announced a new iT20/iT22 ultra-compact flash:

Pre-orders: Godox iT20 | Godox iT22 | Magnetic Attachment Kit | Godox diffuser for iT20
Product page
Smart TTL for effortless, well-balanced exposures
One-touch M/TTL switching for quick control
Magnetic accessories (diffusers, color filters, gels, grids) for creative light shaping
700+ full-power flashes with just a 1.5s recycle time
Lightweight lithium battery and precise power control
Weight: 45 g
Additional information:

New Godox iT20/iT22 ultra-compact flash for Nikon cameras announced

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Zeiss Otus ML 50mm F/1.4 for Nikon, Canon, and Sony is now in stock

By PR admin | Published: July 22, 2025

The new Zeiss Otus ML 50mm f/1.4 lens for Sony E, Nikon Z, and Canon RF is now in stock at B&H Photo.

Pre-orders in Europe: Foto Erhardt | WEX Photo
Additional information
Press release
Product page
Previous coverage

The second Zeiss Otus ML 85mm f/1.4 lens (E/Z/RF) was just opened for pre-order:

Pre-orders: B&H Photo | Foto Erhardt | WEX Photo
Additional information
Product page
Additional informtion
Previous coverage

Posted in Zeiss| Tagged Zeiss Otus mirrorless lenses, Zeiss Otus ML 50mm f/1.4, Zeiss Otus ML lenses| 1 Comment

Jared Polin rants about the RX1R III camera: “Sony, you are not Leica”

By PR admin | Published: July 22, 2025

As I already reported online about the RX1R III being announced without any previous rumors or leaks and with a ridiculously high price for the camera and accessories:

Sony RX1R III camera accessories

The reason there were no leaks is becuase this time Sony did not let anyone know in advance of the existence of the RX1R III. Now they know how to stop the leaks if they want to, but I seriously doubt they will.

Jared Polin was the only influencer who actually had the guts to say something about all of this – “Sony, you are not Leica“:

Posted in Sony| Tagged Sony RX1R III camera, Sony RX1RIII| 2 Comments

More DJI leaks and rumors on upcoming products: Osmo 360, Osmo Action 6, Neo 2, Mini 5 Pro, Avata 3, and the long-rumored DJI mirrorless camera

By PR admin | Published: July 21, 2025

DJI Osmo 360 camera (price shown is in Australian dollars):

DJI Osmo Action 6 camera:

A new DJI Neo 2 drone was registered with the FCC a few days ago:

The DJI Mini 5 Pro drone has been rumored for a while, and there is also a new DJI Avata 3 drone to be announed soon:

Posted in DJI| Tagged DJI Avata 3 drone, DJI Mini 5 Pro drone, DJI Neo 2 drone, DJI Osmo 360 camera, DJI Osmo Action 6, DJI Osmo action camera| Leave a comment

Screen covers, dial locks, and leatherette accessories for Fujifilm cameras

By PR admin | Published: July 20, 2025

In my previous report on PPP Cameras in the UK, I did not notice that they also sell screen cover accessories for several Fuji camera models (a similar product exists for Leica cameras and makes the LCD screen of a regular M10/M10-P look like the M10-D model that has no LCD screen):