Canon interview: “There is a lot of demand for vintage-looking cameras”


Phototrend published their interview with Canon executives at the 2025 CP+ show. One of the questions was about a potential retro/vintage Canon camera.

Next year (2026), the iconic Canon AE-1 will celebrate its 50th anniversary, and there is a very good chance we may see a new digital version.

Rumors about a new retro-designed Canon digital camera are not new and have been circulating for years:

Canon conducted market research for a retro-designed digital camera

Here is the recap of the interview:

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Reminder: the 5-Day Deal Landscape Photography Bundle 2025 is ending tomorrow


Just a quick heads-up: the 5-Day Deal Landscape Photography Bundle 2025 is ending in 24 hours. The products in the bundle retail and sell for more than $1,000.

  • Top landscape photography resources
  • Curated by industry experts
  • 95%+ savings
  • $10,000+ giveaway
  • Master landscape photography techniques from top pros
  • Streamline your editing with high-end presets & tools
  • Get exclusive insights on composition, lighting, and more
  • Instant access to your courses

Like in previous years, the 2025 5DayDeal Landscape Photography Bundle contains a package of photography tools at a significant discount. Several different bundles are available, and a portion of the sales will go to charities:



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Fujifilm X Summit Las Vegas announcement event at WPPI (GFX 100RF medium format fixed lens camera expected)



In addition to the Prague event, Fujifilm will also hold an X Summit Las Vegas “announcement event” during the WPPI show on March 20th. The rumored new Fujifilm GFX 100RF medium format fixed lens camera is expected:

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A new Schneider Kreuznach × LK Samyang standard zoom lens is also coming this year (24-60mm f/2.8?)



In addition to the new Schneider Kreuznach × LK Samyang 14-24mm f/2.8 lens that was announced at the CP+ show, there are also plans to release another standard AF zoom lens in 2025 – maybe AF 24-60mm f/2.8? Here is a prototype of the lens (source: optyczne):

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Sigma BF camera hands-on pictures from NYC pop-up store



Here are some hands-on photos of the new Sigma BF camera from the pop-up store in NYC (see previous coverage):

The new Sigma products are now available for pre-order:

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CIPA reveals 2025 camera and lens shipment forecast and price graphs

The CIPA January 2025 stats are now available online:

CIPA January 2025 stats

CIPA also revealed their 2025 camera and lens shipment forecast and price graphs:

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List of upcoming 7Artisans lenses: 35mm f/1.4 XF, 27mm f/2.8 XF, and 50mm f/1.8 L


7Artisans is rumored to announce three new lenses this month (March 2025):

  • 7Artisans AF 50mm f/1.8 L-mount: expected at the end of March
  • 7Artisans AF 35mm f/1.4 XF (pictured above): expected at the end of March:
    • Ultra-Fast Autofocus – Equipped with an STM motor for millisecond-level focus response, supporting eye, face, and animal detection.
    • Ultra-Light & Portable – Small yet powerful, perfect for photographers on the move.
    • Bright F1.4 Aperture – Achieve dreamy bokeh and outstanding low-light performance.
    • Versatile for Any Scene – Ideal for portraits, street photography, and nightscapes.
    • Crisp & Vibrant Image Quality – Capture every detail with stunning clarity.
  • 7Artisans AF 27mm f/2.8 XF (pictured above): expected to launch on March 13 with a retail price of $129. Here are the main features:
    • Ultra-Light & Portable: Designed for on-the-go convenience.
    • STM Stepping Motor: Smooth, fast, quiet, and precise autofocus for flawless shots.
    • Versatile Scene: From streets to portrait scenes and sweeping landscapes.
    • Exceptional Image Quality: Crisp details, vibrant colors.

Check the official 7Artisans website for updates.

More upcoming 7Artisans lenses: Read More »

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The latest Sirui Aurora 85mm f/1.4 full-frame autofocus lens will be available in additional mounts


The latest Sirui Aurora 85mm f/1.4 full-frame autofocus lens (buy at Amazon and B&H Photo) will soon be available also in additional mounts:


The lens was already released for Nikon Z, Sony E, and Fuji X cameras, so Leica L and Canon RF mounts are possible.

Several new Sirui lenses are now available for purchase

Additional information on the Sirui Aurora 85mm f/1.4 lens:

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The Yongnuo YN 56mm f/1.4 DA DSM WL Pro APS-C lens is now officially released for Sony E-mount


The Yongnuo YN 56mm f/1.4 DA DSM WL Pro APS-C lens is now officially released for Sony E-mount in China. The lens is currently available for Nikon Z-mount:


Additional information:

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What else is new?


Here are the latest posts from the “rumors” and “addict” sites:

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